{"id":312106,"date":"2019-02-13T05:00:00","date_gmt":"2019-02-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\/"},"modified":"2019-02-13T05:00:00","modified_gmt":"2019-02-13T05:00:00","slug":"integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\/","title":{"rendered":"Integral Ad Science remporte le prix d&#8217;excellence de l\u2019IAB Tech Lab"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>Michael Tuminello, VP Produits Publishers d\u2019IAS, est reconnu pour son travail d\u2019uniformisation de la mesure de la vid\u00e9o avec VAST 4.1<\/em><\/p>\n<p><strong>Michael Tuminello, VP Produits Publishers d\u2019Integral Ad Science<\/strong> (IAS), a re\u00e7u le prix d\u2019excellence de service de l\u2019IAB Tech Lab pour la qualit\u00e9 de sa contribution aux sp\u00e9cifications du standard vid\u00e9o VAST 4.1. Ce prix r\u00e9compense les entreprises et les individus membres de l&#8217;IAB Tech Lab pour leur contribution aux initiatives de l&#8217;IAB Tech Lab au cours de l\u2019ann\u00e9e pass\u00e9e.<\/p>\n<p>Selon eMarketer, les d\u00e9penses publicitaires en vid\u00e9o digitale devraient conna\u00eetre une croissance annuelle \u00e0 deux chiffres jusqu&#8217;en 2021. La majorit\u00e9 de ces d\u00e9penses est consacr\u00e9e aux plateformes mobiles et aux nouvelles plateformes vid\u00e9o, y compris OTT, \u00e0 mesure que les consommateurs y transf\u00e8rent leurs usages. Alors que les strat\u00e9gies des annonceurs s\u2019adaptent \u00e0 ces \u00e9volutions de comportement des consommateurs, il devient essentiel de disposer de solutions et de standards de mesure pour la vid\u00e9o sur mobile.<\/p>\n<p>En tant que membre fondateur de l\u2019initiative \u00ab Open Measurement \u00bb de l\u2019IAB Tech Lab, IAS est associ\u00e9 depuis 2016 aux acteurs cl\u00e9s du march\u00e9 et \u00e0 l&#8217;IAB Tech Lab pour avancer sur les standards de mesure. VAST 4.1 inclut le standard d\u2019\u00ab Open Measurement \u00bb pour mesurer l\u2019inventaire VAST. L\u2019initiative \u00ab Open Measurement \u00bb s\u2019est r\u00e9v\u00e9l\u00e9e efficace pour la mesure du mobile et IAS s\u2019engage \u00e0 promouvoir VAST 4.1 pour en faire le standard de la mesure vid\u00e9o sur mobile sur le march\u00e9.<\/p>\n<p>\u00ab <em>Je suis ravi de recevoir le prix de l\u2019IAB Tech Lab qui r\u00e9compense l\u2019excellence de service. VAST 4.1 ouvre la voie \u00e0 l&#8217;adoption de l&#8217;OMID (Open Measurement Interface Definition) pour la vid\u00e9o et \u00e0 un standard de mesure de la vid\u00e9o sur tous les \u00e9crans et canaux de diffusion, y compris l\u2019OTT. La prochaine \u00e9tape consiste pour les \u00e9diteurs et les diffuseurs vid\u00e9o \u00e0 passer du VPAID au mod\u00e8le cross-device OMID. Nous sommes convaincus qu\u2019il est dans l\u2019int\u00e9r\u00eat de tous &#8211; c\u00f4t\u00e9 acheteurs et c\u00f4t\u00e9 vendeurs d\u2019espaces publicitaires &#8211; d\u2019abandonner le VPAID et nous aiderons nos clients annonceurs et \u00e9diteurs \u00e0 faire les ajustements n\u00e9cessaires<\/em> \u00bb, d\u00e9clare <strong>Michael Tuminello<\/strong>.<\/p>\n<p>La norme VPAID, utilis\u00e9e actuellement pour la vid\u00e9o, est devenue probl\u00e9matique pour les \u00e9diteurs et les utilisateurs finaux en raison de probl\u00e8mes de latence et de performance. VAST 4.1 r\u00e9sout ces difficult\u00e9s en am\u00e9liorant l&#8217;exp\u00e9rience vid\u00e9o des consommateurs tout en permettant aux annonceurs de mesurer leurs publicit\u00e9s vid\u00e9o et, en fin de compte, d&#8217;augmenter leurs d\u00e9penses publicitaires. <\/p>\n<p>\u00ab <em>L&#8217;environnement de la vid\u00e9o digitale a \u00e9norm\u00e9ment \u00e9volu\u00e9 depuis la sortie de VAST 3.0 en 2012<\/em> \u00bb, d\u00e9clare <strong>Dennis Buchheim, SVP et General Manager de l&#8217;IAB Tech Lab<\/strong>. \u00ab <em>Le march\u00e9 avait besoin d\u2019une mesure transparente et multiplateforme supportant et facilitant la diffusion des publicit\u00e9s et leur insertion c\u00f4t\u00e9 ad-server. C\u2019est ce qui a conduit au renouvellement de VAST qui, coupl\u00e9 \u00e0 l&#8217;initiative Open Measurement du Tech Lab, va stimuler l&#8217;innovation dans la publicit\u00e9 vid\u00e9o. Les acteurs majeurs du march\u00e9 se sont r\u00e9unis pour d\u00e9velopper VAST 4.1 et nous sommes reconnaissants de leurs contributions et de leur engagement.<\/em> \u00bb<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Tuminello, VP Produits Publishers d\u2019IAS, est reconnu pour son travail d\u2019uniformisation de la mesure de la vid\u00e9o avec VAST 4.1<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312106","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science remporte le prix d&#039;excellence de l\u2019IAB Tech Lab - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science remporte le prix d&#039;excellence de l\u2019IAB Tech Lab\" \/>\n<meta property=\"og:description\" content=\"Michael Tuminello, VP Produits Publishers d\u2019IAS, est reconnu pour son travail d\u2019uniformisation de la mesure de la vid\u00e9o avec VAST 4.1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\\\/\",\"name\":\"Integral Ad Science remporte le prix d'excellence de l\u2019IAB Tech Lab - 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