{"id":312109,"date":"2019-06-13T04:00:00","date_gmt":"2019-06-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-lance-solution-de-brand-safety-facebook\/"},"modified":"2019-06-13T04:00:00","modified_gmt":"2019-06-13T04:00:00","slug":"ias-lance-solution-de-brand-safety-facebook","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-lance-solution-de-brand-safety-facebook\/","title":{"rendered":"IAS lance sa solution de Brand Safety sur Facebook"},"content":{"rendered":"

Facebook nomme IAS Partenaire Officiel Certifi\u00e9 en mati\u00e8re de Brand Safety.<\/em><\/p>\n

Integral Ad Science (IAS) annonce aujourd\u2019hui le lancement de sa solution de Brand Safety sur Facebook. Elle permet aux marques de s’assurer que leurs publicit\u00e9s sont diffus\u00e9es dans un contexte non risqu\u00e9 pour leur image sur Facebook in-stream, Instant Articles et Audience Network. <\/p>\n

Pour les annonceurs, Facebook est depuis des ann\u00e9es une plateforme cl\u00e9 pour engager les consommateurs. Afin que les relations engag\u00e9es avec les consommateurs soient positives, les publicit\u00e9s doivent \u00eatre vues dans des environnements appropri\u00e9s \u00e0 l\u2019image de la marque.<\/p>\n

Cette int\u00e9gration vient enrichir la solution IAS sur Facebook qui fournissait d\u00e9j\u00e0 aux annonceurs les donn\u00e9es de visibilit\u00e9 et de fraude publicitaire sur l\u2019inventaire display et vid\u00e9o de la plateforme, sur desktop, web mobile et in-app. En s’appuyant sur les mod\u00e8les de Brand Safety d\u2019IAS utilisant le machine learning, les annonceurs re\u00e7oivent des \u00ab blocklists \u00bb qui les aident \u00e0 contr\u00f4ler les types de contenu entourant leurs publicit\u00e9s sur Facebook dans 40 langues. <\/p>\n

En France, la solution a \u00e9t\u00e9 test\u00e9e en beta avec plusieurs agences et annonceurs, notamment avec Performics<\/strong> et l\u2019annonceur Bouygues Telecom<\/strong>.<\/p>\n

\u00ab Pour Bouygues Telecom, la Brand Safety est un param\u00e8tre important de nos campagnes. Le partenariat entre IAS et Facebook nous a permis d\u2019explorer de nouvelles opportunit\u00e9s visibilit\u00e9 & business dans un cadre s\u00e9curis\u00e9<\/em> \u00bb d\u00e9clare Yvan Rybak, Responsable Acquisition, Bouygues Telecom<\/strong>.<\/p>\n

Romain Sfadj, Social Strategist, Performics<\/strong> ajoute : \u00ab Pour Performics, la maitrise du cadre de diffusion est primordiale pour assurer aux annonceurs une communication dans un environnement favorable \u00e0 la marque. La mise en place de la Brand Safety Via IAS nous a ouvert de nouvelles possibilit\u00e9s sur Facebook, notamment avec l\u2019ouverture aux placements Audience Network et Instant Articles. Ces nouveaux emplacements vont nous permettre d\u2019optimiser nos co\u00fbts tout en augmentant notre couverture pour in fine g\u00e9n\u00e9rer des ventes suppl\u00e9mentaires.<\/em> \u00bb<\/p>\n

Selon Gene Alston, VP Partnerships, Facebook<\/strong> : \u00ab Nos solutions de Brand Safety via notre programme Facebook Marketing Partners aidera les annonceurs \u00e0 se connecter avec des tiers de confiance comme IAS. Il est essentiel de permettre \u00e0 nos annonceurs de d\u00e9finir leurs pr\u00e9f\u00e9rences en mati\u00e8re de Brand Safety, et nous continuerons \u00e0 travailler avec nos partenaires pour cr\u00e9er de nouvelles solutions r\u00e9pondant aux besoins des marques.<\/em> \u00bb <\/p>\n

Pour Joe Quaglia, VP, Business Development, IAS<\/strong> : \u00ab L’un de nos objectifs chez IAS est de fournir la solution la plus compl\u00e8te possible sur tous les devices et les plateformes, en veillant \u00e0 ce que les publicit\u00e9s de nos clients puissent atteindre leurs audiences et cela, dans un environnement et contenu adapt\u00e9s \u00e0 l\u2019image de la marque. Les annonceurs investissent \u00e9norm\u00e9ment sur Facebook et nous sommes ravis d’ajouter Facebook \u00e0 notre offre de Brand Safety.<\/em> \u00bb<\/p>\n

Rappelons enfin qu\u2019IAS et Facebook se sont associ\u00e9s depuis 2016 pour fournir aux annonceurs des donn\u00e9es fiables leur permettant d\u2019effectuer leurs achats m\u00e9dias sur Facebook en toute confiance.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science (IAS) annonce aujourd\u2019hui le lancement de sa solution de Brand Safety sur Facebook. Elle permet aux marques de s’assurer que leurs publicit\u00e9s sont diffus\u00e9es dans un contexte non risqu\u00e9 pour leur image sur Facebook in-stream, Instant Articles et Audience Network.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312109","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIAS lance sa solution de Brand Safety sur Facebook - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-lance-solution-de-brand-safety-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS lance sa solution de Brand Safety sur Facebook\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS) annonce aujourd\u2019hui le lancement de sa solution de Brand Safety sur Facebook. 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