{"id":312116,"date":"2019-02-19T05:00:00","date_gmt":"2019-02-19T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-i-mobile-marketing-integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\/"},"modified":"2019-02-19T05:00:00","modified_gmt":"2019-02-19T05:00:00","slug":"france-i-mobile-marketing-integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-i-mobile-marketing-integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\/","title":{"rendered":"France I Mobile Marketing : Integral Ad Science remporte le prix d\u2019excellence de l\u2019IAB Tech Lab"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La qualit\u00e9 m\u00e9dia ne se limite pas aux banni\u00e8res graphiques. Et\u00a0Michael Tuminello, VP Produits Publishers d\u2019Integral Ad Science (IAS), vient de recevoir le prix d\u2019excellence de service de l\u2019IAB Tech Lab pour la qualit\u00e9 de sa contribution aux sp\u00e9cifications du standard vid\u00e9o VAST 4.1. Ce prix r\u00e9compense les entreprises et les individus membres de l\u2019IAB Tech Lab pour leur contribution aux initiatives de l\u2019IAB Tech Lab au cours del\u2019ann\u00e9e pass\u00e9e.<\/p>\n<blockquote><p>\u00ab Je suis ravi de recevoir le prix de l\u2019IAB Tech Lab qui r\u00e9compense l\u2019excellence de service.\u00a0VAST 4.1 ouvre la voie \u00e0 l\u2019adoption de l\u2019OMID (Open Measurement Interface Definition) pour la vid\u00e9o et \u00e0 un standard de mesure de la vid\u00e9o sur tous les \u00e9crans et canaux de diffusion, y compris l\u2019OTT. La prochaine \u00e9tape consiste pour les \u00e9diteurs et les diffuseurs vid\u00e9o \u00e0 passer du VPAID au mod\u00e8le cross-device OMID. Nous sommes convaincus qu\u2019il est dans l\u2019int\u00e9r\u00eat de tous \u2013 c\u00f4t\u00e9 acheteurs et c\u00f4t\u00e9 vendeurs d\u2019espaces publicitaires \u2013 d\u2019abandonner le VPAID et nous aiderons nos clients annonceurs et \u00e9diteurs \u00e0 faire les ajustements n\u00e9cessaires\u00a0\u00bb, d\u00e9clare Michael Tuminello.<\/p><\/blockquote>\n<p>La norme VPAID, utilis\u00e9e actuellement pour la vid\u00e9o, est devenue probl\u00e9matique pour les \u00e9diteurs et les utilisateurs finaux en raison de probl\u00e8mes de latence et de performance. VAST 4.1 r\u00e9sout ces difficult\u00e9s en am\u00e9liorant l\u2019exp\u00e9rience vid\u00e9o des consommateurs tout en permettant aux annonceurs de mesurer leurs publicit\u00e9s vid\u00e9o et, en fin de compte, d\u2019augmenter leurs d\u00e9penses publicitaires.<\/p>\n<p>Selon eMarketer, les d\u00e9penses publicitaires en vid\u00e9o digitale devraient conna\u00eetre une croissance annuelle \u00e0 deux chiffres jusqu\u2019en 2021. La majorit\u00e9 de ces d\u00e9penses est consacr\u00e9e aux plateformes mobiles et aux nouvelles plateformes vid\u00e9o, y compris OTT, \u00e0 mesure que les consommateurs y transf\u00e8rent leurs usages. Alors que les strat\u00e9gies des annonceurs s\u2019adaptent \u00e0 ces \u00e9volutions de comportement des consommateurs, il devient essentiel de disposer de solutions et de standards de mesure pour la vid\u00e9o sur mobile.<\/p>\n<p>Lire l&#8217;int\u00e9gralit\u00e9 de l&#8217;article sur <a href=\"http:\/\/mobilemarketing.fr\/2019\/02\/19\/integral-ad-science-remporte-le-prix-dexcellence-de-liab-tech-lab\/\">www.mobilemarketing.fr<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La qualit\u00e9 m\u00e9dia ne se limite pas aux banni\u00e8res graphiques. Et\u00a0Michael Tuminello, VP Produits Publishers d\u2019Integral Ad Science (IAS), vient de recevoir le prix d\u2019excellence de service de l\u2019IAB Tech Lab pour la qualit\u00e9 de sa contribution aux sp\u00e9cifications du&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312116","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>France I Mobile Marketing : Integral Ad Science remporte le prix d\u2019excellence de l\u2019IAB Tech Lab - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-i-mobile-marketing-integral-ad-science-remporte-prix-dexcellence-de-liab-tech-lab\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France I Mobile Marketing : Integral Ad Science remporte le prix d\u2019excellence de l\u2019IAB Tech Lab\" \/>\n<meta property=\"og:description\" content=\"La qualit\u00e9 m\u00e9dia ne se limite pas aux banni\u00e8res graphiques. 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