{"id":312120,"date":"2019-07-11T04:00:00","date_gmt":"2019-07-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/re-mind-phd-lance-ias-achat-net-de-fraude\/"},"modified":"2019-07-11T04:00:00","modified_gmt":"2019-07-11T04:00:00","slug":"re-mind-phd-lance-ias-achat-net-de-fraude","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/re-mind-phd-lance-ias-achat-net-de-fraude\/","title":{"rendered":"Re-Mind PHD lance avec IAS un achat net de fraude"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Engag\u00e9 dans la qualit\u00e9 m\u00e9dia depuis plusieurs ann\u00e9es aux c\u00f4t\u00e9s d\u2019IAS,<\/strong> <strong>Re-Mind PHD va plus loin en permettant d\u00e9sormais aux annonceurs d\u2019acheter uniquement des impressions non frauduleuses et diffus\u00e9es dans la r\u00e9gion appropri\u00e9e. <\/strong><\/p>\n<p>Partenaire d&#8217;IAS depuis des ann\u00e9es, Re-Mind PHD souhaite apporter toujours plus de transparence aux marques et aller plus loin dans la qualit\u00e9 m\u00e9dia de leurs campagnes publicitaires digitales. Re-Mind PHD annonce ainsi aujourd\u2019hui la mise \u00e0 disposition, pour l&#8217;ensemble des clients de l&#8217;agence, d\u2019<strong>un achat m\u00e9dia avec une facturation nette de fraude et d&#8217;impressions hors zone g\u00e9ographique cibl\u00e9e <\/strong>sur toutes les campagnes d\u2019achat classique. C\u2019est la 1\u00e8re fois en France qu\u2019une agence met en place une approche syst\u00e9matique de trading aussi protectrice pour les marques.<\/p>\n<p>Ce cadre strict d&#8217;achat assure aux annonceurs d\u2019acheter uniquement des impressions non frauduleuses et diffus\u00e9es dans la r\u00e9gion appropri\u00e9e. Il leur apporte ainsi davantage de transparence, cela leur \u00e9vite \u00e9galement des \u00e9changes financiers inutiles sur des impressions frauduleuses ou hors zone g\u00e9ographique et leur permet de prot\u00e9ger leur image en \u00e9vitant de financer la fraude ou de diffuser des publicit\u00e9s dans un pays inappropri\u00e9. Cela vient bien s\u00fbr en compl\u00e9ment de toutes les actions de protection (brand safety) des marques pour ne pas diffuser leurs publicit\u00e9s dans des environnements risqu\u00e9s pour leur image.<\/p>\n<p><em>\u00ab\u00a0Pour nous c\u2019est une d\u00e9marche de bon sens qui s\u2019inscrit pleinement dans l\u2019utilisation quotidienne que l\u2019on souhaite avoir d\u2019un outil comme IAS. G\u00e9n\u00e9rer de la valeur, que ce soit par le contr\u00f4le continu de chaque activation, mais surtout par une optimisation syst\u00e9matique des campagnes sur de nombreux indicateurs de qualit\u00e9\u00a0\u00bb<\/em> pr\u00e9cise <strong>Catherine Gotlieb, Customer Experience and Media Manager chez Volkswagen France<\/strong>.<\/p>\n<p>Rappelons que la fraude peut repr\u00e9senter jusqu&#8217;\u00e0 13% des impressions achet\u00e9es par un annonceur selon le <a href=\"https:\/\/go.integralads.com\/fr-mqr-2018-h2.html?utm_campaign=WC-2018-H2-MQR-GLB-FC__FC&amp;utm_medium=pr&amp;utm_source=ReMind&amp;utm_content=media-quality&amp;utm_term=fr-h2-2018-mqr-pr-remind\">barom\u00e8tre IAS du 2\u00e8me semestre 2018<\/a>. La WFA (World Federation of Advertisers) estime m\u00eame que 10 \u00e0 30% des investissements en publicit\u00e9 digitale seraient sujet \u00e0 la fraude. C&#8217;est donc un danger majeur pour les annonceurs et un sujet dont les marques doivent se pr\u00e9munir.<\/p>\n<p>Les probl\u00e8mes d&#8217;impressions hors zone g\u00e9ographique cibl\u00e9e peuvent quant \u00e0 elles atteindre 4% \u00e0 6% d&#8217;impressions. Cela repr\u00e9sente non seulement une perte de budget pour l\u2019annonceur mais peut \u00e9galement \u00eatre dommageable pour l\u2019image de marque de diffuser une offre ciblant un pays dans le mauvais pays et la mauvaise langue.<\/p>\n<p>Pour <strong>Jeremy Fritsch, Directeur des Op\u00e9rations Digitales chez Re-Mind PHD<\/strong> <em>\u00ab\u00a0Cette \u00e9volution nous permet d\u2019industrialiser une \u00e9tape qui \u00e9tait habituellement trait\u00e9e au cas par cas avec l\u2019ensemble des partenaires et ce sous plusieurs formes. Nous faisons donc de cas particuliers une norme, et nous saluons au passage nos partenaires \u00e9diteurs &amp; Tech qui sont aujourd\u2019hui en mesure de s\u2019aligner sur le m\u00eame niveau d\u2019exigence que nous\u00a0\u00bb.<\/em><\/p>\n<p>\u00ab\u00a0<em>Nous sommes ravis d\u2019accompagner notre partenaire Re-Mind PHD dans cette d\u00e9marche pro-active de lutte contre la fraude. Cela apportera \u00e0 ses clients annonceurs davantage d\u2019efficacit\u00e9 dans leurs campagnes digitales ainsi qu\u2019un budget mieux optimis\u00e9. Nous esp\u00e9rons que ce nouveau type de facturation sera largement adopt\u00e9.<\/em>\u00a0\u00bb pr\u00e9cise <strong>Cl\u00e9ment Bascoulergue, Directeur commercial Europe du Sud chez Integral Ad Science<\/strong>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engag\u00e9 dans la qualit\u00e9 m\u00e9dia depuis plusieurs ann\u00e9es aux c\u00f4t\u00e9s d\u2019IAS, Re-Mind PHD va plus loin en permettant d\u00e9sormais aux annonceurs d\u2019acheter uniquement des impressions non frauduleuses et diffus\u00e9es dans la r\u00e9gion appropri\u00e9e.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312120","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Re-Mind PHD lance avec IAS un achat net de fraude - 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