{"id":312123,"date":"2019-11-20T05:00:00","date_gmt":"2019-11-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-acquiert-admantx\/"},"modified":"2019-11-20T05:00:00","modified_gmt":"2019-11-20T05:00:00","slug":"integral-ad-science-acquiert-admantx","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-acquiert-admantx\/","title":{"rendered":"Integral Ad Science acquiert ADmantX"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science (IAS), le leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd\u2019hui l\u2019acquisition d\u2019ADmantX. Cette transaction permet \u00e0 IAS d\u2019associer ses puissantes solutions d&#8217;ad verification au premier sp\u00e9cialiste des solutions d\u2019intelligence contextuelle, ce qui permettra aux \u00e9diteurs et aux annonceurs de cibler les contenus pertinents au niveau de la page pour chacune de leurs publicit\u00e9s.<\/p>\n<p>Avec l&#8217;explosion du volume de contenu digital et les pr\u00e9occupations croissantes dans le monde en mati\u00e8re de protection des donn\u00e9es personnelles, la pertinence contextuelle n&#8217;a jamais \u00e9t\u00e9 aussi importante pour l&#8217;industrie publicitaire. Gr\u00e2ce \u00e0 la compr\u00e9hension du langage naturel et \u00e0 la cognition automatis\u00e9e, la technologie ADmantX offre une compr\u00e9hension quasi humaine des contenus en ligne dans le monde. Cette solution de nouvelle g\u00e9n\u00e9ration b\u00e9n\u00e9ficie \u00e0 la fois aux annonceurs et aux \u00e9diteurs en leur permettant de mieux faire correspondre la publicit\u00e9 \u00e0 des contenus pertinents, sans limiter la couverture des campagnes.<\/p>\n<p>\u00ab\u00a0<em>Nous partageons avec ADmantX une vision audacieuse et disruptive d&#8217;utiliser la science comme fondement pour cr\u00e9er des solutions innovantes et efficaces<\/em>\u00a0\u00bb, d\u00e9clare <strong>Lisa Utzschneider, CEO d&#8217;IAS<\/strong>. \u00ab\u00a0<em>L&#8217;ajout de cette technologie contextuelle sophistiqu\u00e9e \u00e0 notre suite de solutions apporte une classification contextuelle in\u00e9gal\u00e9e, permettant un ciblage publicitaire pr\u00e9cis pour les sp\u00e9cialistes du marketing<\/em>\u00a0<em>dans le monde<\/em> \u00bb.<\/p>\n<p>Au-del\u00e0 de renforcer sa suite technologique, cette acquisition apporte \u00e0 IAS une puissante combinaison d&#8217;expertise connexe et de technologie brevet\u00e9e, et lui permettra d\u2019aller encore plus loin dans sa collaboration avec les marques et les \u00e9diteurs premiums dans le monde.<\/p>\n<p>\u00ab\u00a0<em>L&#8217;\u00e9quipe d&#8217;ADmantX est ravie de rejoindre IAS, une organisation leader bas\u00e9e sur la science des donn\u00e9es. La combinaison de notre technologie de pointe d&#8217;intelligence cognitive et linguistique avec celle d\u2019IAS fournira \u00e0 l&#8217;industrie des outils puissants et pr\u00e9cis pour am\u00e9liorer la pertinence du contexte de diffusion d\u2019une publicit\u00e9 et augmenter ainsi l&#8217;engagement des consommateurs sans limiter la couverture des campagnes, et tout en permettant aux \u00e9diteurs d&#8217;optimiser leurs inventaires et leurs contenus<\/em>\u00a0\u00bb, ajoute <strong>Giovanni Strocchi, CEO d\u2019ADmantX<\/strong>.<\/p>\n<p>Pour <strong>Nick Morley, Managing Director EMEA, IAS<\/strong> \u00ab\u00a0<em>IAS propose d\u00e9sormais la solution la plus sophistiqu\u00e9e et la plus \u00e9volutive du march\u00e9 en mati\u00e8re de Brand Suitability. C&#8217;est une opportunit\u00e9 tr\u00e8s prometteuse pour nous au fur et \u00e0 mesure que nous poursuivons notre croissance en Europe et dans le monde. L&#8217;importance de la compr\u00e9hension contextuelle s&#8217;est rapidement accrue au cours des derni\u00e8res ann\u00e9es. Nous sommes tr\u00e8s enthousiastes \u00e0 l&#8217;id\u00e9e d&#8217;offrir aux annonceurs une solution qui leur permette de positionner leurs publicit\u00e9s dans un environnement adapt\u00e9 \u00e0 leur marque et de permettre aux \u00e9diteurs d\u2019optimiser encore mieux leurs contenus et d&#8217;am\u00e9liorer leurs revenus associ\u00e9s. Nous avons h\u00e2te de voir les retomb\u00e9es positives de cette acquisition, non seulement pour nos propres clients, mais aussi pour l&#8217;ensemble de l&#8217;industrie.<\/em>\u00a0\u00bb<\/p>\n<p>L&#8217;organisation d&#8217;ADmantX sera int\u00e9gr\u00e9e \u00e0 IAS et la marque sera absorb\u00e9e par IAS.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science acquiert ADmantX, leader sur le march\u00e9 des solutions s\u00e9mantiques pour la publicit\u00e9 contextuelle.<\/p>\n","protected":false},"author":1,"featured_media":295445,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312123","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science acquiert ADmantX - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-acquiert-admantx\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science acquiert ADmantX\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science acquiert ADmantX, leader sur le march\u00e9 des solutions s\u00e9mantiques pour la publicit\u00e9 contextuelle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-acquiert-admantx\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/ias_admantx_lockup_linkedin1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-acquiert-admantx\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-acquiert-admantx\\\/\",\"name\":\"Integral Ad Science acquiert ADmantX - 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