{"id":312125,"date":"2020-03-10T04:00:00","date_gmt":"2020-03-10T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-lance-ias-france-academy-la-premiere-formation-dad-verification-destinee-aux-agences\/"},"modified":"2020-03-10T04:00:00","modified_gmt":"2020-03-10T04:00:00","slug":"ias-lance-ias-france-academy-la-premiere-formation-dad-verification-destinee-aux-agences","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-lance-ias-france-academy-la-premiere-formation-dad-verification-destinee-aux-agences\/","title":{"rendered":"IAS lance IAS France Academy, la premi\u00e8re formation d\u2019ad-v\u00e9rification destin\u00e9e aux agences"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science (IAS), le leader mondial de l\u2019ad-v\u00e9rification, cr\u00e9e IAS France Academy, la premi\u00e8re formation d\u2019ad-v\u00e9rification et d\u2019optimisation de la qualit\u00e9 m\u00e9dia destin\u00e9e aux agences m\u00e9dia. Lanc\u00e9e avec Dentsu Aegis Network,\u00a0l\u2019objectif d\u2019IAS France Academy est que les personnes form\u00e9es en agence deviennent des experts de l\u2019ad-v\u00e9rification et des solutions IAS, capables d\u2019aller plus loin dans l\u2019analyse des r\u00e9sultats et l\u2019accompagnement de leurs clients annonceurs.<\/p>\n<p>La formation comprend 4 sessions d\u20191h30 r\u00e9parties sur une p\u00e9riode de deux mois. Anim\u00e9e par les \u00e9quipes commerciales et client services d\u2019IAS, la formation explique en profondeur le fonctionnement de la mesure de la qualit\u00e9 m\u00e9dia (ad-v\u00e9rification), et cela selon les diff\u00e9rents environnements (\u00e9diteurs, walled-gardens), formats (display, vid\u00e9o, habillage, etc) et mode d\u2019achat (direct et programmatique). Elle explique \u00e9galement comment impl\u00e9menter la mesure avant le lancement d\u2019une campagne et selon ses sp\u00e9cificit\u00e9s. La 3<sup>\u00e8me<\/sup> session est quant \u00e0 elle consacr\u00e9e \u00e0 l\u2019utilisation de l\u2019interface, l\u2019analyse des r\u00e9sultats et leur optimisation afin de maximiser l\u2019efficacit\u00e9 des campagnes. La derni\u00e8re apporte les cl\u00e9s pour \u00e9laborer des bilans et des recommandations pertinentes aux annonceurs. Les participants doivent assister aux 4 sessions et passer un test final pour valider leurs acquis.<\/p>\n<p>La premi\u00e8re \u00e9dition d\u2019IAS France Academy a eu lieu avec Dentsu Aegis Network qui a activement particip\u00e9 \u00e0 l\u2019\u00e9laboration du dispositif. IAS a ainsi form\u00e9 30 personnes de Dentsu et qui ont obtenu leur statut d\u2019expert IAS et rejoignent l\u2019IAS France Academy.<\/p>\n<p>Pour <strong>El\u00e9onora Selimi, Directrice tracking, iProspect (Dentsu Aegis Network)<\/strong>\u00a0: \u00ab\u00a0<em>Il \u00e9tait important pour nous de travailler avec IAS sur ce programme de certification. Plus qu\u2019une d\u00e9marche, c\u2019est une implication \u00e0 long terme permettant de renforcer la confiance de nos clients en confirmant nos connaissances sur l\u2019ad-verification, mais surtout, nous permettant de mieux les accompagner sur la mise en place de cet outil qui est aujourd\u2019hui indispensable dans le contr\u00f4le des campagnes digitales et dans la pr\u00e9cision de nos bilans de campagnes. D\u2019autant plus que l\u2019ad-verification est devenu un v\u00e9ritable indicateur de suivi de performance.\u00a0\u00bb<\/em><\/p>\n<p><strong>Cl\u00e9ment Bascoulergue, Head of Strategic Alliances, Europe du Sud, Integral Ad Science <\/strong>ajoute\u00a0: \u00ab\u00a0<em>Nous sommes ravis d\u2019avoir mis en place un programme de formation destin\u00e9 aux agences et d\u2019en avoir valid\u00e9 le succ\u00e8s avec Dentsu Aegis Network, partenaire de longue date. A l\u2019heure o\u00f9 l\u2019ad-v\u00e9rification est devenu un v\u00e9ritable KPI des campagnes media, il nous semble essentiel d\u2019accompagner les agences dans leur connaissance du sujet afin qu\u2019elles puissent \u00e0 leur tour apporter les meilleures recommandations \u00e0 leurs clients annonceurs.\u00a0\u00bb <\/em><\/p>\n<p>D\u2019autres formations IAS France Academy sont d\u00e9j\u00e0 pr\u00e9vues avec d\u2019autres agences dans le courant de l\u2019ann\u00e9e.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) cr\u00e9e IAS France Academy, la premi\u00e8re formation d\u2019ad-v\u00e9rification et d\u2019optimisation de la qualit\u00e9 m\u00e9dia destin\u00e9e aux agences m\u00e9dia.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312125","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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