{"id":312128,"date":"2020-04-20T04:00:00","date_gmt":"2020-04-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube\/"},"modified":"2020-04-20T04:00:00","modified_gmt":"2020-04-20T04:00:00","slug":"integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube\/","title":{"rendered":"Integral Ad Science est s\u00e9lectionn\u00e9 dans le programme de mesure de YouTube"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>IAS a \u00e9t\u00e9 s\u00e9lectionn\u00e9 pour les cat\u00e9gories Brand Safety et Brand Suitability<\/em><\/p>\n<p><strong>Paris, le 20 avril 2020 <\/strong>&#8211; Integral Ad Science (IAS), le leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd&#8217;hui sa s\u00e9lection dans le programme de partenariat de mesure de YouTube\u00a0: \u00ab\u00a0YouTube Measurement Partner Program\u00a0\u00bb (YTMP), \u00e9tablissant ainsi un partenariat plus \u00e9tendu avec Google. Le programme YTMP a \u00e9t\u00e9 cr\u00e9\u00e9 pour offrir aux annonceurs un ensemble de solutions ind\u00e9pendantes et fiables pour piloter et mesurer leurs performances marketing sur YouTube.<\/p>\n<p>IAS a \u00e9t\u00e9 s\u00e9lectionn\u00e9 dans les cat\u00e9gories \u00ab Brand Suitability &amp; Ciblage Contextuel \u00bb et \u00ab Reporting sur la Brand Safety \u00bb. La combinaison de ces cat\u00e9gories offre aux annonceurs une protection proactive et un contr\u00f4le tr\u00e8s pr\u00e9cis \u00e0 travers les whitelists de channels IAS (\u00ab inclusion lists \u00bb) associ\u00e9es \u00e0 ses solutions compl\u00e8tes d\u2019ad-v\u00e9rification.<\/p>\n<p>\u00ab\u00a0<em>Nous sommes fiers d&#8217;\u00eatre un des seuls partenaires de confiance s\u00e9lectionn\u00e9s pour le \u00ab\u00a0YouTube Measurement Partner Program\u00a0\u00bb, de m\u00eame qu\u2019un partenaire strat\u00e9gique de longue date de Google.<\/em>\u00a0\u00bb d\u00e9clare <strong>Tony Marlow, Chief Marketing Officer, IAS<\/strong>. \u00ab\u00a0<em>Ensemble, nous avons pu cr\u00e9er un \u00e9cosyst\u00e8me o\u00f9 les marques peuvent diffuser avec confiance leurs publicit\u00e9s dans des channels et des vid\u00e9os YouTube appropri\u00e9s \u00e0 leur image et \u00e0 leurs messages (\u00ab\u00a0brand-suitable\u00a0\u00bb). En construisant des solutions innovantes qui font avancer le secteur, nous nous pla\u00e7ons ainsi \u00e0 son avant-garde<\/em>\u00a0\u00bb.<\/p>\n<p>Pour <strong>Laurence Milhau, Managing Director, GroupM Digital <\/strong>: \u00ab\u00a0<em>Compte tenu de l\u2019importance accord\u00e9e par GroupM \u00e0 la Brand Safety, PBU \u2013 le d\u00e9partement programmatique de GroupM est ravi d\u2019avoir pu tester avec IAS cette nouvelle fonctionnalit\u00e9 sur YouTube. De nature agnostique vis-\u00e0-vis de nos partenaires, nous avons \u00e9galement compar\u00e9 IAS avec d\u2019autres mesureurs proposant le whitelisting sur YouTube et nous sommes satisfaits des performances enregistr\u00e9es avec la solution d\u2019IAS<\/em>\u00a0\u00bb.<\/p>\n<p>Le \u00ab\u00a0YouTube Measurement Partner Program\u00a0\u00bb offre qualit\u00e9 et choix pour mesurer et optimiser les performances et aide les annonceurs \u00e0 cibler leurs clients sur YouTube. YouTube s\u2019est assur\u00e9 que chaque partenaire du programme fournissait des solutions de mesures pr\u00e9cises \u00e0 ses clients avant de les approuver.<\/p>\n<p>En tant que partenaire du \u00ab\u00a0YouTube Measurement Partner Program\u00a0\u00bb, IAS recevra des formations et des ressources exclusives, un soutien technique et des outils pour continuer \u00e0 am\u00e9liorer ses solutions sur YouTube. IAS continuera \u00e0 aider Google \u00e0 \u00e9tablir des standards d\u2019excellence et des solutions avanc\u00e9es pour les annonceurs.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS a \u00e9t\u00e9 s\u00e9lectionn\u00e9 pour les cat\u00e9gories Brand Safety et Brand Suitability<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[481],"class_list":["post-312128","portfolio","type-portfolio","status-publish","hentry","portfolio-types-communiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science est s\u00e9lectionn\u00e9 dans le programme de mesure de YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science est s\u00e9lectionn\u00e9 dans le programme de mesure de YouTube\" \/>\n<meta property=\"og:description\" content=\"IAS a \u00e9t\u00e9 s\u00e9lectionn\u00e9 pour les cat\u00e9gories Brand Safety et Brand Suitability\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube\\\/\",\"name\":\"Integral Ad Science est s\u00e9lectionn\u00e9 dans le programme de mesure de YouTube - 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