{"id":312129,"date":"2020-04-29T04:00:00","date_gmt":"2020-04-29T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-et-amino-payments-sassocient-pour-une-plus-grande-transparence-en-univers-programmatique\/"},"modified":"2024-11-13T08:44:29","modified_gmt":"2024-11-13T08:44:29","slug":"ias-et-amino-payments-sassocient-pour-une-plus-grande-transparence-en-univers-programmatique","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-et-amino-payments-sassocient-pour-une-plus-grande-transparence-en-univers-programmatique\/","title":{"rendered":"IAS et Amino Payments s&#8217;associent pour une plus grande transparence  en univers programmatique"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong><i>Les annonceurs disposeront d\u00e9sormais d\u2019une vision compl\u00e9mentaire de la qualit\u00e9 m\u00e9dia, leur permettant de quantifier son apport financier<\/i><\/strong><\/span><\/span><\/span><\/span><\/p>\n<p><b>Paris, le 29 avril<\/b> <b>2020<\/b><span style=\"font-weight: 400;\"> &#8211; Integral Ad Science (IAS) annonce aujourd&#8217;hui un partenariat de premier plan avec <\/span><span style=\"font-weight: 400;\">Amino Payments<\/span><span style=\"font-weight: 400;\">, pour proposer <\/span><a href=\"https:\/\/integralads.com\/insider\/\/total-visibility-amino\/\"><span style=\"font-weight: 400;\">\u00ab Total Visibility \u00bb<\/span><\/a><span style=\"font-weight: 400;\">, la premi\u00e8re solution permettant aux annonceurs de conna\u00eetre le co\u00fbt r\u00e9el d\u2019impressions frauduleuses, risqu\u00e9es ou non visibles en achat programmatique. Disponible d\u00e8s maintenant pour les annonceurs, \u00ab Total Visibility \u00bb leur fournit le co\u00fbt financier au niveau de l&#8217;impression selon les crit\u00e8res de qualit\u00e9 m\u00e9dia IAS, et cela afin d\u2019optimiser les campagnes en temps r\u00e9el.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aujourd&#8217;hui plus que jamais, les responsables marketing cherchent \u00e0 s&#8217;assurer que leurs investissements publicitaires sont efficaces et g\u00e9n\u00e8rent un retour sur investissement. Avec \u00ab Total Visibility \u00bb, les annonceurs voient non seulement la part d\u2019impressions risqu\u00e9es (frauduleuses, non brand-safe) ou non visibles mais \u00e9galement l\u2019argent qu\u2019ils d\u00e9penseraient en investissant sur ces impressions. Cela leur donne un nouveau niveau de connaissance et de contr\u00f4le pour optimiser leurs campagnes en les r\u00e9ajustant par exemple sur des \u00e9diteurs qui proposent des inventaires de qualit\u00e9 et rentables. En moyenne, les annonceurs qui utilisent la solution \u00ab Total Visibility \u00bb \u00e9conomisent 10% \u00e0 15% de leurs d\u00e9penses publicitaires programmatiques et peuvent ainsi les r\u00e9investir sur les emplacements les plus efficaces.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;D\u00e8s le d\u00e9but, nous avons r\u00e9alis\u00e9 jusqu\u2019\u00e0 60% d\u2019\u00e9conomies en ciblant un inventaire premium, avec un taux de visibilit\u00e9 \u00e9lev\u00e9&#8221;<\/span><span style=\"font-weight: 400;\">\u00a0d\u00e9clare <\/span><b>John Marshall, Head of North America Digital Activation, HP<\/b><span style=\"font-weight: 400;\">. &#8220;<\/span><span style=\"font-weight: 400;\">Le fait de pouvoir identifier en temps r\u00e9el les emplacements les plus efficaces, les plus visibles et les plus s\u00fbrs nous permet de prendre des d\u00e9cisions d\u2019investissement jusqu&#8217;alors inaccessibles aux responsables marketing&#8221;<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS et Amino proposent ainsi aux annonceurs une solution pour v\u00e9rifier la qualit\u00e9 m\u00e9dia, quantifier la valeur de leurs m\u00e9dias et optimiser l&#8217;efficacit\u00e9 et la couverture de leurs campagnes. Les clients IAS auront \u00e9galement acc\u00e8s \u00e0 des informations financi\u00e8res exclusives afin d\u2019\u00e9valuer l&#8217;impact \u00e9conomique de la visibilit\u00e9 de leurs impressions vid\u00e9o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;La transparence est au c\u0153ur de notre mission pour renforcer la confiance et faire avancer le secteur&#8221;<\/span><span style=\"font-weight: 400;\">\u00a0souligne <\/span><b>Lisa Utzschneider, Chief Executive Officer, IAS<\/b><span style=\"font-weight: 400;\">. &#8220;<\/span><span style=\"font-weight: 400;\">Pour la premi\u00e8re fois, les annonceurs auront des informations en temps r\u00e9el, bas\u00e9es sur notre tag, leur permettant de s&#8217;assurer que leurs d\u00e9penses publicitaires sont utilis\u00e9es de la mani\u00e8re la plus efficace possible. Nous sommes ravis de nous associer avec Amino pour apporter le plus haut niveau de transparence \u00e0 la publicit\u00e9 digitale&#8221;<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Will Luttrell, CEO, Amino Payments<\/b><span style=\"font-weight: 400;\"> ajoute : &#8220;<\/span><span style=\"font-weight: 400;\">Pour la premi\u00e8re fois, les annonceurs peuvent conna\u00eetre le co\u00fbt et le fournisseur de chaque impression \u00e9valu\u00e9e sur les crit\u00e8res de qualit\u00e9 m\u00e9dia d\u2019IAS. Cela permettra notamment d\u2019\u00e9liminer la fraude et d\u2019optimiser les campagnes sur les inventaires les plus efficaces. Ce partenariat unique va changer la fa\u00e7on dont le secteur op\u00e8re en publicit\u00e9 programmatique, et cela au b\u00e9n\u00e9fice de toutes les parties impliqu\u00e9es&#8221;<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h5><strong><a href=\"https:\/\/integralads.com\/insider\/total-visibility-amino\/\">Cliquez ici pour consultez notre blog post et fiche produit en anglais.<\/a><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) annonce aujourd&#8217;hui un partenariat de premier plan avec Amino Payments, pour proposer \u00ab Total Visibility \u00bb, la premi\u00e8re solution permettant aux annonceurs de conna\u00eetre le co\u00fbt r\u00e9el d\u2019impressions frauduleuses, risqu\u00e9es ou non visibles en achat programmatique. Disponible d\u00e8s maintenant pour les annonceurs, \u00ab Total Visibility \u00bb leur fournit le co\u00fbt financier au niveau de l&#8217;impression selon les crit\u00e8res de qualit\u00e9 m\u00e9dia IAS, et cela afin d\u2019optimiser les campagnes en temps r\u00e9el.<\/p>\n","protected":false},"author":1,"featured_media":312130,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312129","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS et Amino Payments s&#039;associent pour une plus grande transparence en univers programmatique - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-et-amino-payments-sassocient-pour-une-plus-grande-transparence-en-univers-programmatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS et Amino Payments s&#039;associent pour une plus grande transparence en univers programmatique\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS) annonce aujourd&#039;hui un partenariat de premier plan avec Amino Payments, pour proposer \u00ab Total Visibility \u00bb, la premi\u00e8re solution permettant aux annonceurs de conna\u00eetre le co\u00fbt r\u00e9el d\u2019impressions frauduleuses, risqu\u00e9es ou non visibles en achat programmatique. 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