{"id":312133,"date":"2020-08-26T04:00:00","date_gmt":"2020-08-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/channel-science-la-premiere-solution-sur-youtube-alliant-brand-safety-et-optimisation-des-campagnes\/"},"modified":"2020-08-26T04:00:00","modified_gmt":"2020-08-26T04:00:00","slug":"channel-science-la-premiere-solution-sur-youtube-alliant-brand-safety-et-optimisation-des-campagnes","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/channel-science-la-premiere-solution-sur-youtube-alliant-brand-safety-et-optimisation-des-campagnes\/","title":{"rendered":"IAS et Channel Factory annoncent Channel Science : la premi\u00e8re solution sur YouTube alliant Brand-Safety et Optimisation des Campagnes"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>Paris, le 25 ao\u00fbt 2020<\/b><span style=\"font-weight: 400\"> &#8211; Integral Ad Science (IAS) annonce le lancement de Channel Science, un partenariat de premier plan entre Channel Factory et IAS. La solution Channel Science permet aux annonceurs d&#8217;exploiter la technologie des deux soci\u00e9t\u00e9s, via un seul produit, pour s&#8217;assurer que leurs campagnes YouTube sont brand-safe, diffus\u00e9es dans des contextes pertinents (brand-suitability) et qu\u2019elles g\u00e9n\u00e8rent des performances.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">Plus que jamais, les annonceurs cherchent des moyens de rationaliser leurs achats m\u00e9dias et d&#8217;am\u00e9liorer leur efficacit\u00e9 et leurs performances. La protection apport\u00e9e par IAS au niveau de la cha\u00eene YouTube et de la vid\u00e9o, combin\u00e9e \u00e0 l&#8217;expertise de <a href=\"https:\/\/channelfactory.com\/\">Channel Factory<\/a> en mati\u00e8re de traitement des donn\u00e9es de contenu sur YouTube et d\u2019optimisation des performances, offre aux responsables marketing, en une seule solution, un puissant outil d\u2019optimisation de leurs campagnes publicitaires sur YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;<\/span><span style=\"font-weight: 400\">Nous sommes ravis d&#8217;annoncer conjointement la premi\u00e8re solution au monde associant brand-safety et optimisation des performances pour les campagnes sur YouTube. Les solutions compl\u00e8tes comme celle-ci permettent aux annonceurs, qui recherchent \u00e0 la fois la qualit\u00e9 et la performance de leurs investissements sur YouTube, de gagner du temps et de l&#8217;argent.&#8221;<\/span><span style=\"font-weight: 400\">&nbsp;d\u00e9clare Lisa Utzschneider, CEO d&#8217;IAS.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tous les deux membres du <a href=\"https:\/\/www.youtube.com\/measurementprogram\/\">YouTube Measurement Partners<\/a> (YTMP), IAS et Channel Factory apportent ainsi non seulement une valeur unique mais aussi une solution en laquelle les annonceurs peuvent avoir confiance. <a href=\"https:\/\/integralads.com\/news\/youtube-measurement-program-ias\/\">IAS est certifi\u00e9 \u00e0 la fois sur la Brand Suitability et le Ciblage contextuel ainsi que le reporting de Brand Safety<\/a>. Channel Factory est certifi\u00e9 sur la Brand Suitability et le Ciblage contextuel, et propose une optimisation des performances pouvant accro\u00eetre l&#8217;efficacit\u00e9 des achats sur YouTube jusqu&#8217;\u00e0 +30%.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cette solution commune apporte aux marques :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> &nbsp; <\/span> <span style=\"font-weight: 400\">Une optimisation continue des campagnes, du d\u00e9but \u00e0 la fin, permettant d\u2019obtenir des performances r\u00e9elles telles que des taux de clic et des taux de visionnage plus \u00e9lev\u00e9s ou des co\u00fbts r\u00e9duits<\/span><\/li>\n<li><span style=\"font-weight: 400\"> &nbsp; <\/span> <span style=\"font-weight: 400\">Une solution unique et transparente, disponible avant campagne et en reporting, afin de r\u00e9pondre aux multiples besoins de votre ciblage TrueView sur YouTube<\/span><\/li>\n<li><span style=\"font-weight: 400\"> &nbsp; <\/span> <span style=\"font-weight: 400\">Une plus grande efficacit\u00e9 en investissant sur les m\u00e9dias les plus performants et au meilleur prix<\/span><\/li>\n<li><span style=\"font-weight: 400\"> &nbsp; <\/span> <span style=\"font-weight: 400\">Une ad-v\u00e9rification et un contr\u00f4le de la Brand Safety par IAS pour valider les campagnes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">&#8220;<\/span><span style=\"font-weight: 400\">Nous sommes tr\u00e8s heureux de nous associer \u00e0 IAS pour conjuguer l&#8217;expertise, l&#8217;innovation et la technologie afin d&#8217;aider les annonceurs \u00e0 atteindre leurs objectifs en termes de Brand Safety, de Brand Suitability et de ROI, et cela gr\u00e2ce \u00e0 un seul produit de deux partenaires de confiance certifi\u00e9s YTMP&#8221;<\/span><span style=\"font-weight: 400\">, d\u00e9clare Tony Chen, CEO de Channel Factory.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pour plus d&#8217;informations, contactez press@integralads.com ou <\/span><a href=\"https:\/\/integralads.com\/insider\/fr\/channel-factory-partnership\/\"><span style=\"font-weight: 400\">t\u00e9l\u00e9charger la plaquette<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS et Channel Factory annoncent Channel Science, premi\u00e8re solution sur YouTube alliant Brand-Safety et Optimisation des Campagnes<\/p>\n","protected":false},"author":1,"featured_media":301041,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312133","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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