{"id":312134,"date":"2020-09-01T04:00:00","date_gmt":"2020-09-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/pinterest-ias-mesure-desormais-la-visibilite-et-la-fraude\/"},"modified":"2020-09-01T04:00:00","modified_gmt":"2020-09-01T04:00:00","slug":"pinterest-ias-mesure-desormais-la-visibilite-et-la-fraude","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/pinterest-ias-mesure-desormais-la-visibilite-et-la-fraude\/","title":{"rendered":"Pinterest : IAS mesure d\u00e9sormais la visibilit\u00e9 et la fraude"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science (IAS) annonce son int\u00e9gration sur Pinterest, permettant de mesurer la visibilit\u00e9 et la fraude sur l&#8217;inventaire mobile in-app de Pinterest.<\/span><\/span><\/span><\/span><\/p>\n<p>La solution d\u2019IAS sur Pinterest apporte aux annonceurs le reporting IAS de visibilit\u00e9 et de trafic invalide pour leurs campagnes sur applications mobiles. Le reporting IAS inclut les publicit\u00e9s standard et vid\u00e9o sur <a href=\"https:\/\/business.pinterest.com\/advertise\/#ad-formats\">l\u2019inventaire mobile in-app de Pinterest<\/a>, et cela sur une base d\u2019actualisation quotidienne.<\/p>\n<p>Le lancement de cette nouvelle solution fait notamment suite \u00e0 des <a href=\"https:\/\/www.adweek.com\/digital\/seeing-record-traffic-pinterest-rolls-out-curated-coronavirus-information-and-tips-for-life-at-home\/\">rapports<\/a> selon lesquels Pinterest a enregistr\u00e9 des niveaux records d&#8217;engagement des utilisateurs \u00e0 la recherche de solutions cr\u00e9atives pour am\u00e9liorer leur cadre de vie quotidienne. Des recherches comme \u00ab&nbsp;work from home&nbsp;\u00bb ou \u00ab&nbsp;children\u2019s activities&nbsp;\u00bb ont explos\u00e9 sur Pinterest et ont respectivement augment\u00e9 de 1 411% et 4 055% dans le monde. Une mesure pr\u00e9cise des campagnes sur Pinterest en environnement mobile in-app est plus importante que jamais, \u00e9tant donn\u00e9 que 82% des utilisateurs de Pinterest y acc\u00e8dent via leur mobile.<\/p>\n<p>\u00ab&nbsp;IAS est heureux de s&#8217;associer \u00e0 Pinterest pour proposer aux annonceurs une solution de mesure de la visibilit\u00e9 et de la fraude qui fonctionne en environnement mobile in-app, o\u00f9 les consommateurs s&#8217;engagent \u00bb, d\u00e9clare Lisa Utzschneider, CEO d&#8217;IAS. \u00ab&nbsp;Ce partenariat contribue \u00e0 apporter la transparence dont les sp\u00e9cialistes du marketing ont besoin pour optimiser leurs campagnes sur ce r\u00e9seau populaire \u00bb.<\/p>\n<p>Gr\u00e2ce \u00e0 cette nouvelle int\u00e9gration, les annonceurs ont d\u00e9sormais acc\u00e8s \u00e0&nbsp;:<\/p>\n<ul>\n<li>La mesure et le reporting de visibilit\u00e9 et de trafic invalide sur les \u00ab&nbsp;promoted pins&nbsp;\u00bb et les vid\u00e9os sur Pinterest<\/li>\n<li>Un reporting ind\u00e9pendant d\u2019un tiers mesureur<\/li>\n<li>Une mesure mondiale pour une vision globale de l&#8217;ensemble de leurs campagnes Pinterest dans le monde.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>IAS annonce son int\u00e9gration sur Pinterest, permettant de mesurer la visibilit\u00e9 et la fraude sur l&#8217;inventaire mobile in-app de Pinterest.<\/p>\n","protected":false},"author":1,"featured_media":293819,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312134","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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