{"id":312135,"date":"2020-10-01T04:00:00","date_gmt":"2020-10-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-sassocie-a-google-pour-creer-un-tag-automatise\/"},"modified":"2020-10-01T04:00:00","modified_gmt":"2020-10-01T04:00:00","slug":"ias-sassocie-a-google-pour-creer-un-tag-automatise","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-sassocie-a-google-pour-creer-un-tag-automatise\/","title":{"rendered":"IAS s\u2019associe \u00e0 Google pour cr\u00e9er un tag automatis\u00e9"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science (IAS), leader mondial de l\u2019ad-v\u00e9rification, et Google Campaign Manager, le plus grand ad-server mondial, annoncent aujourd&#8217;hui le lancement du premier tag automatis\u00e9 permettant de taguer les campagnes \u00e0 la fois pour l\u2019ad-server et l\u2019ad-v\u00e9rification du tiers mesureur pour Campaign Manager.<\/span><\/span><\/span><\/span><\/p>\n<p>Le temps pass\u00e9 \u00e0 cr\u00e9er manuellement des tags est un probl\u00e8me majeur pour les acteurs de la publicit\u00e9 digitale aujourd\u2019hui. Le nouveau tag automatis\u00e9 d\u2019IAS permettra de gagner un temps pr\u00e9cieux dans la mise en place des campagnes. De plus, les annonceurs pourront, au m\u00eame endroit, g\u00e9rer leurs tags et passer d\u2019une fonctionnalit\u00e9 de mesure (monitoring) \u00e0 une fonctionnalit\u00e9 de filtrage (blocking) des impressions ne correspondant pas \u00e0 leurs crit\u00e8res d\u2019ad-v\u00e9rification, sans avoir \u00e0 cr\u00e9er de nouveau tags ni \u00e0 modifier leurs campagnes.<\/p>\n<p>\u00ab&nbsp;HP a activement particip\u00e9 \u00e0 la version b\u00eata du tag automatis\u00e9 d&#8217;IAS et de Google et nous avons constat\u00e9 un \u00e9norme gain de temps pour notre \u00e9quipe op\u00e9rationnelle&nbsp;\u00bb, d\u00e9clare Chris Liberti, Global Ad Operations chez HP. \u00ab&nbsp;Nous sommes ravis que la mesure IAS soit d\u00e9sormais automatis\u00e9e dans Google Campaign Manager, cela nous permet de lancer des campagnes plus rapidement, et avec la protection d\u2019un tiers mesureur dont notre marque a besoin. Nous avons h\u00e2te de d\u00e9ployer le Tag Automatis\u00e9 sur toutes nos campagnes&nbsp;\u00bb.<\/p>\n<p>Les annonceurs pourront \u00e9galement voir le nombre d\u2019impressions filtr\u00e9es directement dans les rapports de Campaign Manager, via le nouvel indicateur \u00ab&nbsp;Vendor Blocked Ads&nbsp;\u00bb. L\u2019acc\u00e8s \u00e0 toutes ces informations \u00e0 un m\u00eame endroit permettra aux annonceurs d\u2019ajuster plus facilement leur strat\u00e9gie pour atteindre leurs objectifs et leur apportera davantage de transparence sur la performance de leurs campagnes.<\/p>\n<p>\u00ab&nbsp;Nous sommes ravis de cette nouvelle innovation avec Google. Les responsables marketing peuvent d\u00e9sormais activer l\u2019ad-v\u00e9rification de leurs campagnes en quelques secondes gr\u00e2ce au tag automatis\u00e9 dans Campaign Manager&nbsp;\u00bb, ajoute Lisa Utzschneider, CEO d&#8217;IAS. \u00ab&nbsp;Cela permettra aux responsables marketing de consacrer plus de temps au ciblage de leurs audiences et \u00e0 l&#8217;am\u00e9lioration des performances de leurs campagnes&nbsp;\u00bb.<\/p>\n<p>En outre, les annonceurs ayant des campagnes sur Display &amp; Video 360 et qui utilisent Campaign Manager pour g\u00e9rer leurs achats m\u00e9dias b\u00e9n\u00e9ficieront \u00e9galement d&#8217;une gestion centralis\u00e9e des tags. D\u00e8s que le tag est activ\u00e9, les placements servis par Campaign Manager se synchronisent automatiquement avec Display &amp; Video 360 comme cr\u00e9ations tagu\u00e9es, r\u00e9duisant ainsi le temps n\u00e9cessaire \u00e0 la mise en place des campagnes.<\/p>\n<p>IAS et Google sont des partenaires de longue date apportant au secteur de la publicit\u00e9 digitale des solutions innovantes. R\u00e9cemment, Google Display &amp; Video 360 a \u00e9galement int\u00e9gr\u00e9 les nouveaux segments pr\u00e9-bid IAS de ciblage et de filtrage contextuel pour les achats publicitaires programmatiques permettant aux annonceurs de mieux contr\u00f4ler les contenus aux c\u00f4t\u00e9s desquels leurs publicit\u00e9s apparaissent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science et Google Campaign Manager annoncent aujourd&#8217;hui le lancement du premier tag automatis\u00e9 permettant de taguer les campagnes \u00e0 la fois pour l\u2019ad-server et l\u2019ad-v\u00e9rification du tiers mesureur pour Campaign Manager.<\/p>\n","protected":false},"author":1,"featured_media":312136,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312135","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS s\u2019associe \u00e0 Google pour cr\u00e9er un tag automatis\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-sassocie-a-google-pour-creer-un-tag-automatise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS s\u2019associe \u00e0 Google pour cr\u00e9er un tag automatis\u00e9\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science et Google Campaign Manager annoncent aujourd&#039;hui le lancement du premier tag automatis\u00e9 permettant de taguer les campagnes \u00e0 la fois pour l\u2019ad-server et l\u2019ad-v\u00e9rification du tiers mesureur pour Campaign Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-sassocie-a-google-pour-creer-un-tag-automatise\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/Performance_Red.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-sassocie-a-google-pour-creer-un-tag-automatise\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-sassocie-a-google-pour-creer-un-tag-automatise\\\/\",\"name\":\"IAS s\u2019associe \u00e0 Google pour cr\u00e9er un tag automatis\u00e9 - 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