{"id":312142,"date":"2020-09-21T04:00:00","date_gmt":"2020-09-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/le-dsp-de-verizon-media-et-ias-permettent-aux-annonceurs-de-cibler-des-contenus-pertinents\/"},"modified":"2020-09-21T04:00:00","modified_gmt":"2020-09-21T04:00:00","slug":"le-dsp-de-verizon-media-et-ias-permettent-aux-annonceurs-de-cibler-des-contenus-pertinents","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/le-dsp-de-verizon-media-et-ias-permettent-aux-annonceurs-de-cibler-des-contenus-pertinents\/","title":{"rendered":"Le DSP de Verizon Media et IAS permettent aux annonceurs de cibler des contenus pertinents"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science (IAS), le leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd&#8217;hui que le DSP de Verizon Media propose d\u00e9sormais les capacit\u00e9s de ciblage et de filtrage contextuels d&#8217;IAS pour les achats publicitaires programmatiques. Le DSP de Verizon Media est le premier \u00e0 offrir ces deux fonctionnalit\u00e9s qu\u2019il a int\u00e9gr\u00e9es cet \u00e9t\u00e9.<\/span><\/span><\/span><\/span><\/p>\n<p>Gr\u00e2ce au ciblage contextuel d&#8217;IAS, les annonceurs peuvent choisir parmi plus de 100 segments de ciblage afin de diffuser des publicit\u00e9s dans les contextes les plus pertinents pour une marque et d\u2019optimiser les campagnes programmatiques en pr\u00e9-bid, et cela en compl\u00e9ment des solutions de Brand Safety d&#8217;IAS.<\/p>\n<p>\u00ab&nbsp;IAS est heureux de s&#8217;associer \u00e0 Verizon Media afin d&#8217;offrir aux annonceurs des campagnes programmatiques encore plus performantes&nbsp;\u00bb, d\u00e9clare <strong>Lisa Utzschneider, CEO d\u2019IAS<\/strong>. \u00ab&nbsp;Les segments pr\u00e9-bid de ciblage contextuel d&#8217;IAS sont d\u00e9sormais disponibles directement dans le DSP de Verizon Media. Cela signifie que les sp\u00e9cialistes du marketing n&#8217;ont plus \u00e0 choisir entre une large couverture de leurs campagnes et le contexte le plus pertinent pour leurs publicit\u00e9s. Nous leur donnons maintenant la possibilit\u00e9 d&#8217;avoir les deux&nbsp;\u00bb.<\/p>\n<p>Les publicit\u00e9s positionn\u00e9es aux c\u00f4t\u00e9s d\u2019un contenu en phase avec leur message et avec les valeurs de la marque suscitent davantage d\u2019engagement de la part des consommateurs. Le contr\u00f4le du contexte d&#8217;IAS apporte aux acheteurs programmatiques une pr\u00e9cision sans pr\u00e9c\u00e9dent pour cibler un contenu contextuellement pertinent pour une marque.<\/p>\n<p>\u00ab&nbsp;Il y a tellement de contenus disponibles en ligne, couvrant un \u00e9ventail si large de sujets et de centres d\u2019int\u00e9r\u00eats, que de plus en plus de sp\u00e9cialistes du marketing adoptent le ciblage contextuel&nbsp;\u00bb, ajoute <strong>Greg MacDonald, VP, Marketplace Partnerships chez Verizon Media<\/strong>. \u00ab&nbsp;Afficher votre campagne aux c\u00f4t\u00e9s d&#8217;un contenu fiable et pertinent est aujourd\u2019hui essentiel. Le renforcement de notre relation avec IAS pour offrir \u00e0 la fois le ciblage et le filtrage contextuels apporte aux annonceurs davantage de flexibilit\u00e9 et de transparence dans leurs achats omnicanaux&nbsp;\u00bb.<\/p>\n<p>IAS et Verizon Media sont des partenaires strat\u00e9giques de longue date. Le DSP de Verizon Media est une plateforme compl\u00e8te ax\u00e9e sur la transparence. Elle combine des ensembles de donn\u00e9es uniques, une optimisation bas\u00e9e sur le Machine Learning, un inventaire exclusif et des fonctionnalit\u00e9s de productivit\u00e9 am\u00e9lior\u00e9es, donnant aux annonceurs la flexibilit\u00e9, le contr\u00f4le et la confiance n\u00e9cessaires pour g\u00e9rer leurs strat\u00e9gies programmatiques omnicanales.<\/p>\n<p>IAS travaille \u00e9galement avec d\u2019autres DSPs pour int\u00e9grer prochainement ses capacit\u00e9s de ciblage et de filtrage contextuels.<\/p>\n<p><strong>Pour en savoir plus, t\u00e9l\u00e9chargez notre <a href=\"https:\/\/go.integralads.com\/extended-Contextual-Targeting-verizon-media.html\">plaquette<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le DSP de Verizon Media propose d\u00e9sormais les capacit\u00e9s de ciblage et de filtrage contextuels d&#8217;IAS pour les achats publicitaires programmatiques.<\/p>\n","protected":false},"author":1,"featured_media":296633,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312142","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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