{"id":312143,"date":"2020-12-03T05:00:00","date_gmt":"2020-12-03T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/s4m-integre-les-segments-de-ciblage-ias-dans-sa-plateforme\/"},"modified":"2020-12-03T05:00:00","modified_gmt":"2020-12-03T05:00:00","slug":"s4m-integre-les-segments-de-ciblage-ias-dans-sa-plateforme","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/s4m-integre-les-segments-de-ciblage-ias-dans-sa-plateforme\/","title":{"rendered":"S4M int\u00e8gre les segments de ciblage IAS dans sa plateforme"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">S4M annonce aujourd&#8217;hui l&#8217;int\u00e9gration mondiale des segments de ciblage d&#8217;Integral Ad Science (IAS) \u00e0 Fusio, sa plate-forme drive-to-store. IAS est le leader mondial de l\u2019ad-ve\u0301rification et propose des technologies capables d\u2019ame\u0301liorer la qualite\u0301 de l\u2019environnement publicitaire digital.<\/span><\/span><\/span><\/span><\/p>\n<p>D&#8217;apr\u00e8s le dernier <a href=\"https:\/\/go.integralads.com\/fr-mqr-2020-h1.html\">Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia Digitale<\/a> d&#8217;IAS, les campagnes qui ne font pas l\u2019objet d\u2019un filtrage pro-actif des impressions frauduleuses ont tendance \u00e0 avoir des niveaux de fraude publicitaire jusqu&#8217;\u00e0 25 fois plus \u00e9lev\u00e9s que celles qui le font. Aujourd\u2019hui disponibles dans Fusio, les segments de ciblage pr\u00e9-bid d\u2019IAS aident les annonceurs \u00e0 prote\u0301ger leurs investissements de la fraude publicitaire, \u00e0 am\u00e9liorer la visibilit\u00e9 de leurs campagnes et \u00e0 r\u00e9pondre \u00e0 leurs exigences de brand safety. L\u2019enrichissement de ce partenariat permettra aux clients utilisant la plate-forme drive-to-store de S4M de s\u2019assurer que leurs d\u00e9penses publicitaires sont optimis\u00e9es tout au long de leurs campagnes.<\/p>\n<p>Cette int\u00e9gration aide les clients S4M \u00e0 contr\u00f4ler le contenu associ\u00e9 \u00e0 leurs publicit\u00e9s et \u00e0 leur marque et \u00e0 optimiser leurs d\u00e9penses publicitaires. Les marques pourront activer les param\u00e8tres souhait\u00e9s et choisir les segments sp\u00e9cifiques sur lesquels elles souhaitent ench\u00e9rir ainsi que les segments \u00e0 exclure parmi les sections disponibles dans trois cat\u00e9gories :<\/p>\n<ul>\n<li><strong>Visibilit\u00e9 <\/strong>: pour n&#8217;ench\u00e9rir que sur les emplacements qui atteignent ou d\u00e9passent les objectifs de visibilit\u00e9 et garantir que seules les personnes r\u00e9elles voient les campagnes.<\/li>\n<li><strong>Brand safety <\/strong>: des seuils de risque personnalisables pour prot\u00e9ger la marque et sa r\u00e9putation.<\/li>\n<li><strong>Fraude publicitaire <\/strong>: pour tirer le meilleur parti des budgets publicitaires en s\u2019assurant qu\u2019ils ne sont pas allou\u00e9s \u00e0 perte \u00e0 des emplacements suspects.<\/li>\n<\/ul>\n<p>Cette nouvelle initiative vient compl\u00e9ter une s\u00e9rie d\u2019outils de brand safety et de lutte contre la fraude que S4M a d\u00e9j\u00e0 rendu disponibles au sein de sa plate-forme Fusio. Cela comprend notamment des listes d&#8217;inclusion et d&#8217;exclusion ainsi que des accords privil\u00e9gi\u00e9s avec les \u00e9diteurs, garantissant des campagnes r\u00e9alis\u00e9es avec un inventaire de qualit\u00e9 pour que les annonceurs puissent \u00eatre s\u00fbrs que leur marque soit associ\u00e9e au bon contenu. S4M a \u00e9galement d\u00e9velopp\u00e9 un algorithme propri\u00e9taire appel\u00e9 GeoAccuracy, qui filtre les donn\u00e9es de g\u00e9olocalisation suspectes utilis\u00e9es pour le ciblage afin de garantir que les ench\u00e8res publicitaires touchent de vrais consommateurs \u00e0 proximit\u00e9 de magasins r\u00e9els.<\/p>\n<p>\u00ab&nbsp;IAS est un partenaire de longue date de S4M qui nous permet de fournir \u00e0 nos clients les meilleurs outils pour prot\u00e9ger leur marque&nbsp;\u00bb, a d\u00e9clar\u00e9 <strong>Christophe Collet, CEO de S4M<\/strong>. \u00ab&nbsp;Cette int\u00e9gration t\u00e9moigne de notre volont\u00e9 de prot\u00e9ger nos clients, en leur offrant la possibilit\u00e9 de d\u00e9terminer \u00e0 l&#8217;avance la visibilit\u00e9 de leurs campagnes, de personnaliser l\u2019emplacement du contenu publicitaire et d\u2019\u00e9viter d\u2019investir \u00e0 perte dans des emplacements suspects. Nous sommes heureux de pouvoir proposer cette offre \u00e0 nos clients afin qu&#8217;ils puissent r\u00e9aliser leurs campagnes drive-to-store avec encore plus de s\u00e9r\u00e9nit\u00e9&nbsp;\u00bb.<\/p>\n<p>\u00ab&nbsp;Avec S4M, nous aidons les annonceurs \u00e0 aller au-del\u00e0 des standards de visibilit\u00e9 et de brand suitability, tout en r\u00e9duisant la fraude publicitaire sur leurs campagnes programmatiques&nbsp;\u00bb, a soulign\u00e9 <strong>Chance Johnson, Chief Revenue Officer chez Integral Ad Science<\/strong>. \u00ab Alors que les investissements programmatiques mobiles continuent de cro\u00eetre dans le monde entier, cette nouvelle int\u00e9gration avec IAS et S4M am\u00e9liorera l&#8217;efficacit\u00e9 des campagnes et permettra d\u2019obtenir de meilleurs r\u00e9sultats. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S4M annonce aujourd&#8217;hui l&#8217;int\u00e9gration mondiale des segments de ciblage d&#8217;Integral Ad Science (IAS) \u00e0 Fusio, sa plate-forme drive-to-store. IAS est le leader mondial de l\u2019ad-ve\u0301rification et propose des technologies capables d\u2019ame\u0301liorer la qualite\u0301 de l\u2019environnement publicitaire digital.<\/p>\n","protected":false},"author":1,"featured_media":312144,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312143","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S4M int\u00e8gre les segments de ciblage IAS dans sa plateforme - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/s4m-integre-les-segments-de-ciblage-ias-dans-sa-plateforme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S4M int\u00e8gre les segments de ciblage IAS dans sa plateforme\" \/>\n<meta property=\"og:description\" content=\"S4M annonce aujourd&#039;hui l&#039;int\u00e9gration mondiale des segments de ciblage d&#039;Integral Ad Science (IAS) \u00e0 Fusio, sa plate-forme drive-to-store. 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