{"id":312145,"date":"2021-01-14T05:00:00","date_gmt":"2021-01-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-acquiert-amino-payments\/"},"modified":"2023-08-30T12:19:30","modified_gmt":"2023-08-30T12:19:30","slug":"ias-acquiert-amino-payments","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-acquiert-amino-payments\/","title":{"rendered":"Integral Ad Science acquiert Amino Payments"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400\">Integral Ad Science (IAS), le leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd&#8217;hui l&#8217;acquisition d&#8217;Amino Payments, un fournisseur de premier plan en mati\u00e8re de transparence des publicit\u00e9s programmatiques. Cette acquisition renforce l&#8217;engagement d&#8217;IAS \u00e0 fournir aux sp\u00e9cialistes du marketing un panel complet de solutions leur apportant la transparence sur leurs achats programmatiques. Cela inclut la solution phare <\/span><a href=\"https:\/\/integralads.com\/insider\/fr\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/\"><span style=\"font-weight: 400\">Total Visibility<\/span><\/a><span style=\"font-weight: 400\"> qui fournit, en plus des indicateurs de qualit\u00e9 m\u00e9dia, les co\u00fbts publicitaires associ\u00e9s tout le long de la cha\u00eene d\u2019achat.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;La publicit\u00e9 programmatique continue \u00e0 se d\u00e9velopper \u00e0 un rythme effr\u00e9n\u00e9, et avec cette acquisition, nous apportons une transparence compl\u00e8te \u00e0 l&#8217;ensemble du secteur&#8221;, d\u00e9clare <strong>Lisa Utzschneider, CEO d&#8217;IAS<\/strong>. &#8220;En int\u00e9grant Amino Payments au sein d&#8217;IAS, nous allons permettre aux responsables marketing de b\u00e9n\u00e9ficier de tout le potentiel de la publicit\u00e9 programmatique pour mettre en \u0153uvre des campagnes tr\u00e8s performantes et tr\u00e8s rentables&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En avril 2020, IAS et Amino Payments se sont associ\u00e9s pour lancer Total Visibility, qui apporte aux annonceurs des informations financi\u00e8res au niveau de l&#8217;impression publicitaire et une v\u00e9rification de la qualit\u00e9 m\u00e9dia pour optimiser les campagnes en temps r\u00e9el. Avec cette acquisition, IAS acc\u00e9l\u00e8re ses investissements dans les solutions de transparence en programmatique. Disponible dans le monde entier, Total Visibility aide les annonceurs \u00e0 \u00e9valuer la qualit\u00e9 m\u00e9dia, qu\u2019il s\u2019agisse de visibilit\u00e9, de fraude ou de Brand Safety, et leur permet de contr\u00f4ler les co\u00fbts et d\u2019optimiser leurs campagnes en identifiant les partenaires et les investissements les plus rentables et de plus haute qualit\u00e9. Total Visibility est d\u00e9sormais une marque IAS, et la marque Amino Payments sera retir\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;Alors que les achats m\u00e9dias digitaux se font de plus en plus via des transactions programmatiques, le besoin de transparence continue \u00e0 \u00eatre crucial pour les annonceurs&#8221;, a d\u00e9clar\u00e9 <strong>Will Luttrell, CEO d&#8217;Amino Payments<\/strong>. &#8220;L&#8217;\u00e9quipe Amino Payments est ravie de rejoindre IAS, le leader du march\u00e9 de l\u2019ad-v\u00e9rification, afin de poursuivre une vision commune pour apporter une transparence sans pr\u00e9c\u00e9dent dans la publicit\u00e9 programmatique&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Total Visibility peut faire \u00e9conomiser aux annonceurs jusqu&#8217;\u00e0 15 % de leurs d\u00e9penses programmatiques en optimisant leurs investissements publicitaires vers les placements les plus performants et via les canaux les plus rentables. <\/span><a href=\"https:\/\/www.emarketer.com\/content\/us-programmatic-digital-display-ad-spending-will-grow-despite-pandemic-related-recession\"><span style=\"font-weight: 400\">eMarketer <\/span><\/a><span style=\"font-weight: 400\">estime qu\u2019aux Etats-Unis&nbsp; les annonceurs investiront 79,61 milliards de dollars dans les achats programmatiques en 2021.<\/span><\/p>\n<h4><a href=\"https:\/\/integralads.com\/insider\/fr\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/\"><strong>Pour en savoir plus sur Total Visibility, cliquez ici.<\/strong><\/a><\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-12668\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/amino-ias-300x157.png\" alt=\"\" width=\"300\" height=\"157\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS, le leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd&#8217;hui l&#8217;acquisition d&#8217;Amino Payments, un fournisseur de premier plan en mati\u00e8re de transparence des publicit\u00e9s programmatiques.<\/p>\n","protected":false},"author":1,"featured_media":296633,"menu_order":0,"template":"","portfolio-types":[484],"class_list":["post-312145","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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