{"id":312148,"date":"2021-06-15T19:33:19","date_gmt":"2021-06-15T19:33:19","guid":{"rendered":"https:\/\/integralads.com\/news\/molotov-integre-la-mesure-de-la-tv-connectee-dias\/"},"modified":"2024-10-26T13:55:48","modified_gmt":"2024-10-26T13:55:48","slug":"molotov-integre-la-mesure-de-la-tv-connectee-dias","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/molotov-integre-la-mesure-de-la-tv-connectee-dias\/","title":{"rendered":"Molotov int\u00e8gre la mesure de la TV connect\u00e9e d\u2019IAS"},"content":{"rendered":"\n

Integral Ad Science (IAS), un leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd\u2019hui que Molotov<\/a>, 1\u00e8re plateforme fran\u00e7aise de streaming et de vid\u00e9os \u00e0 la demande, a int\u00e9gr\u00e9 la mesure de la TV Connect\u00e9e et de l\u2019OTT d\u2019IAS.<\/p>\n\n\n\n

A mesure que le visionnage de vid\u00e9os sur TV Connect\u00e9e en France progresse, notamment sous l\u2019effet des confinements qui ont acc\u00e9l\u00e9r\u00e9 la tendance, de plus en plus d\u2019annonceurs int\u00e8grent la TV connect\u00e9e dans leur m\u00e9diaplanning et ont besoin de mesurer la performance de ces investissements. En effet, une r\u00e9cente\u00a0\u00e9tude IAS<\/a>\u00a0en France souligne que 64% des consommateurs fran\u00e7ais privil\u00e9gient le t\u00e9l\u00e9viseur connect\u00e9 pour regarder des contenus vid\u00e9o en streaming et l\u2019app\u00e9tence des Fran\u00e7ais pour l\u2019AVoD (Advertising-Based Video on Demand i.e. Vid\u00e9o \u00e0 la demande financ\u00e9e par la publicit\u00e9) ne cesse de grandir avec 71% d\u00e9clarant \u00eatre dispos\u00e9s \u00e0 voir des publicit\u00e9s en \u00e9change de contenus vid\u00e9o gratuits.<\/p>\n\n\n\n

En novembre 2020, Motolov a \u00e9t\u00e9 la premi\u00e8re plateforme \u00e0 lancer un service de vid\u00e9os \u00e0 la demande gratuit et financ\u00e9 par la publicit\u00e9 (AVoD) en France avec MANGO, qui compte aujourd\u2019hui 14 millions d\u2019utilisateurs. Gr\u00e2ce \u00e0 ce nouveau partenariat avec IAS, la mesure de la TV Connect\u00e9e est d\u00e9sormais disponible pour les annonceurs et couvre sp\u00e9cifiquement MANGO, et les diff\u00e9rents canaux via lesquels MANGO est disponible : Smart TV, Apple TV, Android TV, ChromeCast, Amazon Fire Stick, etc.<\/p>\n\n\n\n

Ainsi les annonceurs diffusant des campagnes publicitaires sur MANGO sur TV Connect\u00e9e pourront-ils s\u2019assurer que leurs publicit\u00e9s ont \u00e9t\u00e9 diffus\u00e9es sans fraude. De plus, ils acc\u00e8deront \u00e0 des indications sur la visibilit\u00e9 de leurs campagnes via les taux de compl\u00e9tion des quartiles.<\/p>\n\n\n\n

Les premiers r\u00e9sultats sont tr\u00e8s encourageants avec en moyenne 90% des vid\u00e9os publicitaires visionn\u00e9es jusqu\u2019\u00e0 la fin (compl\u00e9tion).<\/p>\n\n\n\n

Pour B\u00e9atrice Leroux-Barraux, Chief Ad Revenues Officer, Molotov Advertising<\/strong> : \u00ab Nous sommes ravis de cette collaboration avec IAS qui permet aux acheteurs du march\u00e9 de la vid\u00e9o de mesurer en toute transparence la qualit\u00e9 et la visibilit\u00e9 de nos inventaires dans l\u2019environnement premium offert par MANGO, le service de vid\u00e9os \u00e0 la demande financ\u00e9 par la publicit\u00e9 de Molotov \u00bb.<\/p>\n\n\n\n

Cl\u00e9ment Bascoulergue, Head of Sales, France, Integral Ad Science<\/strong>, ajoute : \u00ab IAS a \u00e9t\u00e9 pr\u00e9curseur en ad-v\u00e9rification sur TV Connect\u00e9e en travaillant directement avec les plus grands \u00e9diteurs pour d\u00e9velopper la premi\u00e8re solution de compl\u00e9tion de vue et de d\u00e9tection de la fraude, et nous nous r\u00e9jouissons aujourd\u2019hui de cette collaboration avec Molotov. Avec Mango, Molotov a innov\u00e9 en lan\u00e7ant la premi\u00e8re plateforme AVoD en France, et \u00e0 travers ce partenariat avec IAS, les annonceurs pourront b\u00e9n\u00e9ficier d\u2019une mesure de la performance de leurs campagnes vid\u00e9o sur TV Connect\u00e9e \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science (IAS), un leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd\u2019hui que Molotov, 1\u00e8re plateforme fran\u00e7aise de streaming et de vid\u00e9os \u00e0 la demande, a int\u00e9gr\u00e9 la mesure de la TV Connect\u00e9e et de l\u2019OTT d\u2019IAS. A mesure que le visionnage…<\/p>\n","protected":false},"author":1,"featured_media":312149,"menu_order":0,"template":"","portfolio-types":[481,483],"class_list":["post-312148","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"\nMolotov int\u00e8gre la mesure de la TV connect\u00e9e d\u2019IAS<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS), un leader mondial de l\u2019ad-v\u00e9rification, annonce aujourd'hui que Molotov, 1\u00e8re plateforme fran\u00e7aise de streaming et de vid\u00e9os \u00e0 la demande, a int\u00e9gr\u00e9 la mesure de la TV Connect\u00e9e et de l\u2019OTT d\u2019IAS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/molotov-integre-la-mesure-de-la-tv-connectee-dias\/\" \/>\n<meta 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