{"id":312165,"date":"2021-11-02T10:53:00","date_gmt":"2021-11-02T10:53:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-france-academy-la-formation-dad-verification-setend-maintenant-aux-editeurs-et-aux-regies-publicitaires\/"},"modified":"2021-11-02T10:53:00","modified_gmt":"2021-11-02T10:53:00","slug":"ias-france-academy-la-formation-dad-verification-setend-maintenant-aux-editeurs-et-aux-regies-publicitaires","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-france-academy-la-formation-dad-verification-setend-maintenant-aux-editeurs-et-aux-regies-publicitaires\/","title":{"rendered":"IAS France Academy : la formation d\u2019ad-v\u00e9rification s\u2019\u00e9tend maintenant aux \u00e9diteurs et aux r\u00e9gies publicitaires"},"content":{"rendered":"\n<p>Integral Ad Science (NASDAQ IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd&#8217;hui \u00e9tendre en France sa formation d\u2019ad-v\u00e9rification et d\u2019optimisation de la qualit\u00e9 m\u00e9dia, IAS France Academy, aux \u00e9diteurs de sites et aux r\u00e9gies publicitaires.<\/p>\n\n\n\n<p>Apr\u00e8s le succ\u00e8s d\u2019IAS France Academy, la premi\u00e8re formation d\u2019ad-v\u00e9rification lanc\u00e9e en 2020 et initialement disponible pour les agences m\u00e9dias, IAS a cr\u00e9\u00e9 <strong>IAS France Academy R\u00e9gies<\/strong>, un programme d\u00e9di\u00e9 \u00e0 la ma\u00eetrise des indicateurs de qualit\u00e9 m\u00e9dia, \u00e0 l&#8217;optimisation des inventaires publicitaires et \u00e0 la mise en place des meilleures pratiques pour les \u00e9diteurs de sites et les r\u00e9gies publicitaires, notamment pour mieux travailler avec les agences m\u00e9dias.&nbsp;<\/p>\n\n\n\n<p>La formation comprend deux sessions de deux heures et est anim\u00e9e par les \u00e9quipes commerciales et customer success management d\u2019IAS. Les participants sont accr\u00e9dit\u00e9s \u201cIAS France Academy R\u00e9gies\u201d apr\u00e8s une \u00e9valuation \u00e0 la fin des sessions.<\/p>\n\n\n\n<p><strong>Cond\u00e9 Nast<\/strong> et <strong>Ogury <\/strong>sont les premi\u00e8res r\u00e9gie publicitaire et soci\u00e9t\u00e9 ad-tech en France \u00e0 rejoindre IAS France Academy R\u00e9gies, l\u2019ensemble de leurs \u00e9quipes Adops et commerciales locales respectives ayant obtenu leur statut d\u2019expert IAS.<\/p>\n\n\n\n<p><strong>St\u00e9phane Gillet, Head of Programmatic et Adops, Cond\u00e9 Nast <\/strong>a comment\u00e9<strong> <\/strong>:<strong> <\/strong>&#8220;Nous sommes ravis d\u2019avoir particip\u00e9 \u00e0 la IAS France Academy, un programme interactif et certifiant qui a permis aux \u00e9quipes trading et commerciales de Cond\u00e9 Nast France d\u2019am\u00e9liorer leurs connaissance sur l\u2019ad verification et d\u2019\u00eatre en mesure de r\u00e9pondre aux mieux aux besoins propres de nos clients annonceurs.\u201d<\/p>\n\n\n\n<p><strong>Helene Bouteille, Global VP Ad Operations, Ogury <\/strong>a ajout\u00e9<strong> <\/strong>:<strong> <\/strong>&#8220;Garantir des formats publicitaires visibles et des campagnes nettes de fraude est une priorit\u00e9 pour Ogury. Participer \u00e0 cette certification est donc une \u00e9tape \u00e9vidente et cl\u00e9 pour nos \u00e9quipes AdOps et commerciales, afin de leur assurer une ma\u00eetrise parfaite des outils et indicateurs d&#8217;ad v\u00e9rification propos\u00e9s par IAS.&#8221;<\/p>\n\n\n\n<p><strong>Cl\u00e9ment Bascoulergue, Head of Sales France, Integral Ad Science <\/strong>a d\u00e9clar\u00e9 :<strong> <\/strong>\u00ab Nous sommes ravis d\u2019avoir \u00e9tendu notre programme de formation IAS France Academy aux \u00e9diteurs et aux r\u00e9gies et d\u2019en avoir valid\u00e9 le succ\u00e8s avec nos partenaires Cond\u00e9 Nast et Ogury. Apr\u00e8s le succ\u00e8s d\u2019IAS France Academy pour les agences m\u00e9dia, il nous semblait essentiel de d\u00e9velopper cette formation pour les \u00e9diteurs, et de r\u00e9pondre ainsi \u00e0 leurs probl\u00e9matiques sp\u00e9cifiques d\u2019optimisation de la qualit\u00e9 m\u00e9dia et de valorisation et mon\u00e9tisation de leurs inventaires publicitaires. La formation permettra \u00e0 nos partenaires \u00e9diteurs de travailler main dans la main avec les agences m\u00e9dia afin de maximiser l\u2019efficacit\u00e9 publicitaire et le rendement de leurs inventaires. \u00bb<\/p>\n\n\n\n<p>De plus, notre programme IAS \u201cViewability Intelligence Programme\u201d (<a href=\"https:\/\/go.integralads.com\/fr-grille-vip.html\">Grille VIP<\/a>), recensant les capacit\u00e9s d\u2019ad-v\u00e9rification et d\u2019optimisation de la qualit\u00e9 m\u00e9dia des r\u00e9gies, s\u2019enrichit d\u00e9sormais de l\u2019information sur les r\u00e9gies et soci\u00e9t\u00e9s ad-tech ayant suivi IAS France Academy R\u00e9gies.<em>&nbsp;<\/em><\/p>\n\n\n\n<p>Depuis son lancement, IAS France Academy a form\u00e9 plus de 250 professionnels de la publicit\u00e9 digitale, qui ont obtenu leur statut d\u2019expert en ad-v\u00e9rification. D&#8217;autres formations sont d\u00e9j\u00e0 pr\u00e9vues avec d\u2019autres \u00e9diteurs et r\u00e9gies en France. De plus, IAS a \u00e9tendu la formation \u00e0 un programme en ligne \u00e0 l\u2019\u00e9chelle <a href=\"https:\/\/go.integralads.com\/IAS-Academy-Registration.html\">internationale<\/a> en 2021.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (NASDAQ IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd&#8217;hui \u00e9tendre en France sa formation d\u2019ad-v\u00e9rification et d\u2019optimisation de la qualit\u00e9 m\u00e9dia, IAS France Academy, aux \u00e9diteurs de sites et aux r\u00e9gies publicitaires. Apr\u00e8s le&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312165","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS France Academy : la formation d\u2019ad-v\u00e9rification s\u2019\u00e9tend maintenant aux \u00e9diteurs et aux r\u00e9gies publicitaires - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (NASDAQ IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd&#039;hui \u00e9tendre en France sa formation d\u2019ad-v\u00e9rification et d\u2019optimisation de la qualit\u00e9 m\u00e9dia, IAS France Academy, aux \u00e9diteurs de sites et aux r\u00e9gies publicitaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-france-academy-la-formation-dad-verification-setend-maintenant-aux-editeurs-et-aux-regies-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS France Academy : la formation d\u2019ad-v\u00e9rification s\u2019\u00e9tend maintenant aux \u00e9diteurs et aux r\u00e9gies publicitaires\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (NASDAQ IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd&#039;hui \u00e9tendre en France sa formation d\u2019ad-v\u00e9rification et d\u2019optimisation de la qualit\u00e9 m\u00e9dia, IAS France Academy, aux \u00e9diteurs de sites et aux r\u00e9gies publicitaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-france-academy-la-formation-dad-verification-setend-maintenant-aux-editeurs-et-aux-regies-publicitaires\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/ias-france-academy-la-formation-dad-verification-setend-maintenant-aux-editeurs-et-aux-regies-publicitaires\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/ias-france-academy-la-formation-dad-verification-setend-maintenant-aux-editeurs-et-aux-regies-publicitaires\/\",\"name\":\"IAS France Academy : la formation d\u2019ad-v\u00e9rification s\u2019\u00e9tend maintenant aux \u00e9diteurs et aux r\u00e9gies publicitaires - 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