{"id":312168,"date":"2021-11-22T20:00:00","date_gmt":"2021-11-22T20:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/rakuten-tv-sassocie-a-ias-pour-la-mesure-de-la-tv-connectee\/"},"modified":"2024-10-26T13:56:21","modified_gmt":"2024-10-26T13:56:21","slug":"rakuten-tv-sassocie-a-ias-pour-la-mesure-de-la-tv-connectee","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/rakuten-tv-sassocie-a-ias-pour-la-mesure-de-la-tv-connectee\/","title":{"rendered":"Rakuten TV s\u2019associe \u00e0 IAS pour la mesure de la TV connect\u00e9e"},"content":{"rendered":"\n<p>Integral Ad Science (Nasdaq: IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd\u2019hui que Rakuten TV, une plateforme de vid\u00e9o \u00e0 la demande (VOD) et de streaming &#8211; a int\u00e9gr\u00e9 la mesure de la TV Connect\u00e9e (CTV) et Over the Top (OTT) d\u2019IAS en France.<\/p>\n\n\n\n<p>Ce nouveau partenariat entre la r\u00e9gie publicitaire Rakuten Advertising et IAS rend d\u00e8s \u00e0 pr\u00e9sent disponible la mesure de la TV Connect\u00e9e pour les marques. Les annonceurs diffusant des campagnes publicitaires sur Rakuten TV sur TV Connect\u00e9e peuvent d\u00e9sormais acc\u00e9der aux indicateurs de fraude et trafic invalide, ainsi que la compl\u00e9tion par quartile, apportant des indications sur la visibilit\u00e9 de leurs campagnes. Ce partenariat intervient dans un contexte o\u00f9 l\u2019usage de la TV Connect\u00e9e (CTV) explose en France et en Europe. Selon une \u00e9tude SpotX et Statista, la p\u00e9n\u00e9tration de la TV Connect\u00e9e est en hausse, les Europ\u00e9ens poss\u00e9dant en moyenne 1,38 TV Connect\u00e9e par foyer et 50% des consommateurs CTV regardent du contenu VOD (vid\u00e9o \u00e0 la demande) sur leurs \u00e9crans chaque jour, notamment en AVOD (Advertising-Based Video on Demand i.e. Vid\u00e9o \u00e0 la demande financ\u00e9e par la publicit\u00e9), qui perce d\u2019autant plus vite chez les jeunes g\u00e9n\u00e9rations. En France, une <a href=\"https:\/\/integralads.com\/fr\/insider\/etude-tv-connectee-et-streaming-video\/\">\u00e9tude IAS<\/a> souligne l\u2019int\u00e9r\u00eat grandissant des Fran\u00e7ais pour l\u2019AVOD : 71% des consommateurs fran\u00e7ais sont dispos\u00e9s \u00e0 voir des publicit\u00e9s en \u00e9change de contenus vid\u00e9o gratuits.<\/p>\n\n\n\n<p>Rakuten TV a lanc\u00e9 son service AVOD en 2019 et a introduit des cha\u00eenes lin\u00e9aires en 2020, devenant ainsi la premi\u00e8re plateforme en Europe \u00e0 combiner la TVOD (vid\u00e9o \u00e0 la demande transactionnelle), la SVOD (vid\u00e9o \u00e0 la demande par abonnement), l&#8217;AVOD (vid\u00e9o \u00e0 la demande publicitaire) et la FAST (t\u00e9l\u00e9vision en streaming gratuite avec publicit\u00e9). La plateforme est disponible dans 43 pays europ\u00e9ens. Si cette application est disponible sur diff\u00e9rents \u00e9crans, 95 % de la diffusion de Rakuten TV se fait sur la t\u00e9l\u00e9vision connect\u00e9e. Dans un contexte d&#8217;explosion des usages OTT et dans un paysage d\u00e9j\u00e0 encombr\u00e9 par de nombreuses offres de t\u00e9l\u00e9vision payante (SVOD), l&#8217;AVOD constitue une alternative tr\u00e8s s\u00e9rieuse pour le public de regarder gratuitement des contenus de qualit\u00e9. L&#8217;AVOD est donc aujourd&#8217;hui une nouvelle opportunit\u00e9 pour les marques de faire passer leurs messages publicitaires aupr\u00e8s d&#8217;un public tr\u00e8s attentif, jeune et familial.<\/p>\n\n\n\n<p>Pour <strong>Marc Herbault, Sales Director Media &amp; Display, Rakuten Advertising<\/strong> : \u00ab Cette collaboration avec IAS marque un premier tournant dans l\u2019essor de Rakuten TV et de la TV connect\u00e9e au sens large. Une mesure transparente de la qualit\u00e9 et des performances de nos inventaires vid\u00e9o est indispensable pour nous inscrire dans la dur\u00e9e sur ce nouveau m\u00e9dia. \u00bb.<\/p>\n\n\n\n<p><strong>Cl\u00e9ment Bascoulergue, Head of Sales, France, Integral Ad Science<\/strong>, ajoute : \u00ab Nous nous r\u00e9jouissons de cette nouvelle collaboration avec Rakuten Advertising&nbsp; alors que le nombre de t\u00e9l\u00e9spectateurs de CTV ne cesse d\u2019augmenter.&nbsp; Gr\u00e2ce \u00e0 l\u2019int\u00e9gration de l\u2019Unified Video Tag d\u2019IAS, les annonceurs pourront b\u00e9n\u00e9ficier d\u2019une mesure de la performance de leurs campagnes vid\u00e9o sur TV Connect\u00e9e sur Rakuten TV, un pr\u00e9curseur des services AVOD et FAST. Cette mesure apporte des indicateurs essentiels aux annonceurs pour l\u2019optimisation de leurs campagnes sur TV Connect\u00e9e.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (Nasdaq: IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd\u2019hui que Rakuten TV, une plateforme de vid\u00e9o \u00e0 la demande (VOD) et de streaming &#8211; a int\u00e9gr\u00e9 la mesure de la TV Connect\u00e9e (CTV) et&#8230;<\/p>\n","protected":false},"author":1,"featured_media":312169,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312168","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rakuten TV s\u2019associe \u00e0 IAS pour la mesure de la TV connect\u00e9e - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science, un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd\u2019hui que Rakuten TV, une plateforme de vid\u00e9o \u00e0 la demande (VOD) et de streaming - 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