{"id":312173,"date":"2022-01-04T11:03:36","date_gmt":"2022-01-04T11:03:36","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-acquiert-context\/"},"modified":"2022-01-04T11:03:36","modified_gmt":"2022-01-04T11:03:36","slug":"ias-acquiert-context","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-acquiert-context\/","title":{"rendered":"IAS acquiert la soci\u00e9t\u00e9 d’intelligence artificielle, Context, pour am\u00e9liorer la classification des images et des vid\u00e9os"},"content":{"rendered":"\n

Cette acquisition apporte une couche d\u2019intelligence artificielle suppl\u00e9mentaire pour la classification et le ciblage contextuels.<\/em><\/p>\n\n\n\n

Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd’hui l’acquisition de Context, une soci\u00e9t\u00e9 fran\u00e7aise sp\u00e9cialis\u00e9e dans la classification de contenus digitaux bas\u00e9e \u00e0 Paris. La technologie de Context, bas\u00e9e sur l’intelligence artificielle (IA), permet de classifier les images et les vid\u00e9os sur de nombreux m\u00e9dias digitaux, notamment sur les plateformes de r\u00e9seaux sociaux et la t\u00e9l\u00e9vision connect\u00e9e (CTV). Cette acquisition s’appuie sur les capacit\u00e9s actuelles et leaders d’IAS, en mati\u00e8re de classification m\u00e9dia et de ciblage contextuel. L’int\u00e9gration de la technologie de Context permettra aux partenaires d’IAS d’identifier les contenus pertinents pour les marques au-del\u00e0 des cadres standards et d\u2019avoir un ciblage contextuel encore plus pr\u00e9cis. De plus, l’acquisition s\u2019inscrit dans l\u2019objectif d’IAS d\u2019innover \u00e0 l’\u00e9chelle mondiale en ajoutant des \u00e9quipes d’ing\u00e9nieurs, de data scientists et d’analystes de donn\u00e9es situ\u00e9es en France et en Pologne.<\/p>\n\n\n\n

“Les responsables marketing ont besoin de solutions sophistiqu\u00e9es de ciblage et de filtrage contextuel, offrant pr\u00e9cision et flexibilit\u00e9, en particulier \u00e0 l’heure o\u00f9 le secteur \u00e9volue vers un monde sans cookie “, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d\u2019IAS<\/strong>. “L’acquisition de Context s’appuie sur nos capacit\u00e9s existantes et acc\u00e9l\u00e8re notre roadmap produit, en particulier dans la classification vid\u00e9o pour les m\u00e9dias sociaux et les applications CTV. Elle renforce \u00e9galement notre vision d’offrir des solutions sur mesure \u00e0 nos clients. Je souhaite la bienvenue \u00e0 Jack Habra, CEO, ainsi qu’\u00e0 l’impressionnante \u00e9quipe de Context au sein d’IAS.”<\/p>\n\n\n\n

Depuis 2016, Context est au service de l’industrie vid\u00e9o en tant que solution technologique de premier plan en mati\u00e8re de reconnaissance et de classification multim\u00e9dia bas\u00e9e sur l’IA. La technologie de Context sera int\u00e9gr\u00e9e \u00e0 la suite Context Control d’IAS, qui propose des solutions de Brand Suitability et de ciblage contextuel.<\/p>\n\n\n\n

“Nous sommes ravis de nous associer \u00e0 IAS pour enrichir les capacit\u00e9s de leurs solutions leaders de ciblage contextuel et de classification de contenus”, a d\u00e9clar\u00e9 Jack Habra, CEO de Context<\/strong>. “Notre technologie est con\u00e7ue pour fournir des informations essentielles afin d’aider les responsables marketing \u00e0 optimiser leurs campagnes, et nous sommes impatients de r\u00e9aliser le plein potentiel de Context dans le cadre de cette acquisition par IAS.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette acquisition apporte une couche d\u2019intelligence artificielle suppl\u00e9mentaire pour la classification et le ciblage contextuels. Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd’hui l’acquisition de Context, une soci\u00e9t\u00e9 fran\u00e7aise sp\u00e9cialis\u00e9e dans la…<\/p>\n","protected":false},"author":1,"featured_media":312174,"menu_order":0,"template":"","portfolio-types":[481],"class_list":["post-312173","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques"],"acf":[],"yoast_head":"\nIAS acquiert la soci\u00e9t\u00e9 d'intelligence artificielle, Context, pour am\u00e9liorer la classification des images et des vid\u00e9os - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd'hui l'acquisition de Context, une soci\u00e9t\u00e9 fran\u00e7aise sp\u00e9cialis\u00e9e dans la classification de contenus digitaux bas\u00e9e \u00e0 Paris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-acquiert-context\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS acquiert la soci\u00e9t\u00e9 d'intelligence artificielle, Context, pour am\u00e9liorer la classification des images et des vid\u00e9os\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd'hui l'acquisition de Context, une soci\u00e9t\u00e9 fran\u00e7aise sp\u00e9cialis\u00e9e dans la classification de contenus digitaux bas\u00e9e \u00e0 Paris.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-acquiert-context\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Context_840x840.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/ias-acquiert-context\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/ias-acquiert-context\/\",\"name\":\"IAS acquiert la soci\u00e9t\u00e9 d'intelligence artificielle, Context, pour am\u00e9liorer la classification des images et des vid\u00e9os - 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