{"id":312185,"date":"2022-04-06T12:55:05","date_gmt":"2022-04-06T12:55:05","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-signal-vue-unifiee-indicateurs-dattention\/"},"modified":"2023-08-30T12:20:05","modified_gmt":"2023-08-30T12:20:05","slug":"ias-signal-vue-unifiee-indicateurs-dattention","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-signal-vue-unifiee-indicateurs-dattention\/","title":{"rendered":"IAS Signal: vue unifi\u00e9e & indicateurs d\u2019attention"},"content":{"rendered":"

IAS am\u00e9liore son interface de reporting Signal avec une vue unifi\u00e9e et des indicateurs d\u2019attention<\/strong><\/p>\n

Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce de nouvelles am\u00e9liorations de son interface de reporting pour offrir aux annonceurs une vue unifi\u00e9e de leurs campagnes \u00e0 l\u2019\u00e9chelle mondiale. L\u2019analyse des donn\u00e9es peut d\u00e9sormais s\u2019effectuer avec des filtres personnalis\u00e9s cr\u00e9\u00e9s automatiquement \u00e0 partir d\u2019une d\u00e9nomination unique des campagnes. Cette vue unifi\u00e9e permettra aux clients de visualiser leurs donn\u00e9es en fonction de diff\u00e9rents crit\u00e8res tels que, entre autres, les r\u00e9gions, les secteurs d’activit\u00e9, les types de campagne\u2026<\/p>\n

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“La mondialisation de la technologie et des m\u00e9dias prolif\u00e8re \u00e0 la vitesse de l’\u00e9clair”, a d\u00e9clar\u00e9 Colin Kurth, Global Head of Biddable Media, Publicis Media. “Les solutions qui r\u00e9pondent aux besoins de transparence et de reporting consolid\u00e9 \u00e0 l\u2019\u00e9chelle internationale, les marques et les campagnes sont des pr\u00e9requis essentiels chez Publicis Media. Nous f\u00e9licitons IAS d’avoir cr\u00e9\u00e9 des outils comme Unified View pour permettre aux agences et aux clients de respecter ces normes.” <\/p>\n

En outre, IAS enrichit son outil Report Builder pour y inclure son indicateur de dur\u00e9e d\u2019exposition (Time-in-View) ainsi que d\u2019autres nouveaux indicateurs de mesure de la qualit\u00e9 vid\u00e9o sur le web afin que les annonceurs puissent \u00e9valuer leurs performances publicitaires au-del\u00e0 de la v\u00e9rification principale. Il est d\u00e9sormais possible d\u2019avoir acc\u00e8s \u00e0 un rapport sur les mesures de l\u2019attention qui mettra en avant les indicateurs g\u00e9n\u00e9ralement associ\u00e9s \u00e0 l\u2019attention : la r\u00e9partition du temps de visionnage, la pause\/reprise de lecture, l’augmentation\/la diminution du volume, la mise en sourdine, etc. Gr\u00e2ce \u00e0 l’\u00e9quipe de consultants d’IAS, les campagnes peuvent \u00eatre test\u00e9es afin de d\u00e9terminer quelles mesures conduisent aux r\u00e9sultats commerciaux souhait\u00e9s par les clients.<\/p>\n

“Les am\u00e9liorations apport\u00e9es \u00e0 l\u2019interface de reporting Signal d\u2019IAS offriront aux clients la flexibilit\u00e9 n\u00e9cessaire pour \u00e9valuer les performances des campagnes publicitaires et optimiser leurs r\u00e9sultats, en accord avec leurs indicateurs de performance les plus importants “, d\u00e9clare Lisa Utzschneider, CEO d\u2019IAS. “C’est un autre exemple de nos efforts continus pour fournir \u00e0 nos clients toutes les mesures de la qualit\u00e9 dont ils ont besoin pour am\u00e9liorer leurs strat\u00e9gies, tout en leur donnant les outils et la flexibilit\u00e9 n\u00e9cessaires pour maximiser les r\u00e9sultats marketing globaux et faire en sorte que chaque impression compte.” <\/p>\n","protected":false},"excerpt":{"rendered":"

IAS am\u00e9liore son interface de reporting Signal avec une vue unifi\u00e9e et des indicateurs d\u2019attention Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce de nouvelles am\u00e9liorations de son interface de reporting pour offrir…<\/p>\n","protected":false},"author":1,"featured_media":312187,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312185","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS Signal: vue unifi\u00e9e & indicateurs d\u2019attention - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-signal-vue-unifiee-indicateurs-dattention\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Signal: vue unifi\u00e9e & indicateurs d\u2019attention\" \/>\n<meta property=\"og:description\" content=\"IAS am\u00e9liore son interface de reporting Signal avec une vue unifi\u00e9e et des indicateurs d\u2019attention Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce de nouvelles am\u00e9liorations de son interface de reporting pour offrir...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-signal-vue-unifiee-indicateurs-dattention\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T12:20:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Signal_Social_Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-signal-vue-unifiee-indicateurs-dattention\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-signal-vue-unifiee-indicateurs-dattention\\\/\",\"name\":\"IAS Signal: vue unifi\u00e9e & indicateurs d\u2019attention - 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