{"id":312202,"date":"2022-10-14T06:47:36","date_gmt":"2022-10-14T06:47:36","guid":{"rendered":"https:\/\/integralads.com\/news\/netflix-choisit-ias-pour-apporter-de-la-transparence-a-sa-plateforme-publicitaire\/"},"modified":"2022-10-14T06:47:36","modified_gmt":"2022-10-14T06:47:36","slug":"netflix-choisit-ias-pour-apporter-de-la-transparence-a-sa-plateforme-publicitaire","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/netflix-choisit-ias-pour-apporter-de-la-transparence-a-sa-plateforme-publicitaire\/","title":{"rendered":"Netflix choisit IAS pour apporter de la transparence \u00e0 sa plateforme publicitaire\u00a0"},"content":{"rendered":"\n<p>Les annonceurs pourront valider la qualit\u00e9 de leurs investissements publicitaires sur Netflix gr\u00e2ce \u00e0 des analyses avanc\u00e9es<\/p>\n\n\n\n<p>NEW YORK, 13 octobre 2022 &#8211; Integral Ad Science (Nasdaq : IAS), leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd&#8217;hui avoir \u00e9t\u00e9 choisi par Netflix (Nasdaq : NFLX) comme partenaire pour assurer la transparence des performances publicitaires au sein de sa nouvelle plateforme publicitaire. Gr\u00e2ce \u00e0 la mesure de la visibilit\u00e9 et du trafic invalide (IVT) d&#8217;IAS, les marques et les agences obtiendront des informations sur la port\u00e9e et l&#8217;engagement des campagnes afin d&#8217;am\u00e9liorer les r\u00e9sultats et d\u2019affiner leurs strat\u00e9gies marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8220;Nous sommes ravis de nous associer \u00e0 Netflix pour le lancement de son nouveau service de streaming avec publicit\u00e9 ce qui augmentera consid\u00e9rablement l&#8217;offre mondiale d&#8217;inventaire publicitaire CTV &#8220;, a d\u00e9clar\u00e9 <strong>Lisa Utzschneider<\/strong>, CEO d\u2019IAS. &#8220;IAS fournit aux responsables marketing les outils n\u00e9cessaires pour contr\u00f4ler la qualit\u00e9 de leurs achats m\u00e9dias au fur et \u00e0 mesure qu&#8217;ils augmentent leur inventaire CTV. Nous sommes impatients d&#8217;offrir une couverture essentielle aux marques et la possibilit\u00e9 d&#8217;acheter des publicit\u00e9s sur la plateforme Netflix en toute confiance.&#8221;<\/p>\n\n\n\n<p>La mesure IAS sur Netflix permettra aux annonceurs de maximiser l&#8217;engagement gr\u00e2ce aux insights et de faire en sorte que chaque impression compte. L&#8217;offre fournit :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Des rapports ind\u00e9pendants et tiers sur la visibilit\u00e9 et le trafic non valide pour l&#8217;inventaire Netflix.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>L&#8217;identification des tendances pour comprendre les performances des campagnes et optimiser l&#8217;engagement maximal.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Une mesure coh\u00e9rente des achats m\u00e9dias pour comprendre les performances.<\/li><\/ul>\n\n\n\n<p>&#8220;IAS sera l&#8217;un de nos partenaires de v\u00e9rification pour le plan Basic with Ads &#8211; notre nouvelle offre reposant sur la publicit\u00e9&#8221;, a d\u00e9clar\u00e9 <strong>Jeremi Gorman<\/strong>, pr\u00e9sident de Worldwide Advertising chez Netflix. &#8220;Nous sommes ravis que nos annonceurs puissent b\u00e9n\u00e9ficier de la suite d&#8217;outils de v\u00e9rification d&#8217;IAS, leader du secteur, qui donnera aux annonceurs la confiance dans la performance et le placement de leurs publicit\u00e9s.&#8221;<\/p>\n\n\n\n<p><strong>La v\u00e9rification IAS Netflix sera disponible au premier trimestre 2023<\/strong>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les annonceurs pourront valider la qualit\u00e9 de leurs investissements publicitaires sur Netflix gr\u00e2ce \u00e0 des analyses avanc\u00e9es NEW YORK, 13 octobre 2022 &#8211; Integral Ad Science (Nasdaq : IAS), leader mondial de la qualit\u00e9 m\u00e9dia digitale, annonce aujourd&#8217;hui avoir \u00e9t\u00e9&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293954,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312202","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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