{"id":312203,"date":"2022-11-02T11:46:37","date_gmt":"2022-11-02T11:46:37","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-etend-sa-presence\/"},"modified":"2023-08-30T12:20:23","modified_gmt":"2023-08-30T12:20:23","slug":"ias-etend-sa-presence","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-etend-sa-presence\/","title":{"rendered":"IAS \u00e9tend sa pr\u00e9sence sur de nouveaux march\u00e9s et renforce ses \u00e9quipes"},"content":{"rendered":"\n

IAS \u00e9tend sa pr\u00e9sence en Pologne, R\u00e9publique tch\u00e8que et Turquie et renforcer sa pr\u00e9sence en Norv\u00e8ge et Danemark afin d\u2019acc\u00e9l\u00e9rer dans le d\u00e9ploiement de solutions pour la v\u00e9rification et la qualit\u00e9 m\u00e9dia digitale pour les annonceurs<\/strong><\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Londres, Royaume-Uni, Nov 2, 2022<\/strong> — Integral Ad Science (Nasdaq : IAS), un leader mondial de la qualit\u00e9 m\u00e9dia digitale, a annonc\u00e9 aujourd’hui l’ouverture de nouveaux march\u00e9s et des nominations \u00e0 des postes de direction afin de renforcer sa pr\u00e9sence dans la zone EMEA.\u00a0\u00a0<\/p>\n\n\n\n

Dans le cadre de sa strat\u00e9gie de croissance internationale, la soci\u00e9t\u00e9 poursuit ses activit\u00e9s en Norv\u00e8ge et au Danemark, et lance ses services localement en Pologne, en R\u00e9publique tch\u00e8que et en Turquie par le biais de partenariats commerciaux et de services. Ainsi, IAS pourra optimiser ses solutions de qualit\u00e9 m\u00e9dia et conclure de nouveaux partenariats avec des annonceurs, des agences, des plateformes et des \u00e9diteurs dans ces r\u00e9gions.<\/p>\n\n\n\n

L’expansion permettra aux campagnes de publicit\u00e9 digitale de trouver un meilleur \u00e9cho aupr\u00e8s des publics sur plusieurs march\u00e9s cl\u00e9s, en am\u00e9liorant l’efficacit\u00e9 des m\u00e9dias. Elle permettra d’acc\u00e9l\u00e9rer les solutions de v\u00e9rification et programmatiques d’IAS, notamment la brand safety et suitability, le ciblage contextuel, la d\u00e9tection des fraudes et la visibilit\u00e9, pour les clients internationaux et locaux d’IAS en Norv\u00e8ge, au Danemark, en Pologne, en R\u00e9publique tch\u00e8que et en Turquie.<\/p>\n\n\n\n

L’expansion en Norv\u00e8ge et au Danemark s’appuie sur le centre nordique d’IAS \u00e0 Stockholm, en Su\u00e8de. Elle comprend les nominations d’Ola Tveit en Norv\u00e8ge et de Morten Sandb\u00e6k Beck au Danemark en tant que directeurs commerciaux, qui rejoignent IAS avec une solide expertise de la publicit\u00e9 et du marketing digital. <\/p>\n\n\n\n

L’expansion d’IAS en Europe de l’Est se fait au travers d\u2019un partenariat local Adsonice LLC en Pologne. IAS affirme \u00e9galement sa pr\u00e9sence internationale en se lan\u00e7ant en Turquie, parall\u00e8lement \u00e0 un partenariat local avec Logaritma, qui travaille dans la r\u00e9gion depuis 2002. Adsonice et Logaritma s’associent toutes deux \u00e0 IAS en tant qu’\u00e9quipes disposant de connaissances approfondies et d’une expertise de confiance dans les r\u00e9gions concern\u00e9es.<\/p>\n\n\n\n

Cette pr\u00e9sence accrue favorise la croissance internationale et consolide le travail d’IAS sur ces march\u00e9s \u00e0 forte croissance. Le renforcement de la pr\u00e9sence d’IAS dans les pays nordiques, en Europe de l’Est et en Turquie lui permettra de consolider ses relations avec les annonceurs, les agences et les plateformes, en \u00e9tendant ses solutions socles pour la v\u00e9rification et la qualit\u00e9 m\u00e9dia digitale, avec pour objectif d\u2019\u00e9tendre son portefeuille de solutions \u00e0 l’avenir.<\/p>\n\n\n\n

 Csaba Szabo, Directeur G\u00e9n\u00e9ral IAS a d\u00e9clar\u00e9 au sujet de cette expansion :<\/strong><\/p>\n\n\n\n

\u00ab IAS est heureux d’annoncer l’expansion de sa pr\u00e9sence mondiale dans la zone EMEA. Nous constatons une demande des annonceurs pour une v\u00e9rification et une optimisation plus pouss\u00e9es de la publicit\u00e9 digitale programmatique dans la r\u00e9gion EMEA. L’ampleur de notre croissance sur ces march\u00e9s de la publicit\u00e9 digitale illustre notre ambition d’expansion internationale. Investir sur ces march\u00e9s repr\u00e9sente une opportunit\u00e9 \u00e9norme pour les annonceurs et les agences locales qui recherchent des impressions publicitaires digitales de la plus haute qualit\u00e9, ainsi que pour nos clients mondiaux existants qui op\u00e8rent de plus en plus dans la r\u00e9gion. Je suis impatient de travailler avec une \u00e9quipe et des partenaires exp\u00e9riment\u00e9s pour faire avancer la strat\u00e9gie de croissance d’IAS dans de nouveaux territoires. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

IAS \u00e9tend sa pr\u00e9sence en Pologne, R\u00e9publique tch\u00e8que et Turquie et renforcer sa pr\u00e9sence en Norv\u00e8ge et Danemark afin d\u2019acc\u00e9l\u00e9rer dans le d\u00e9ploiement de solutions pour la v\u00e9rification et la qualit\u00e9 m\u00e9dia digitale pour les annonceurs Londres, Royaume-Uni, Nov 2,…<\/p>\n","protected":false},"author":1,"featured_media":312205,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312203","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS \u00e9tend sa pr\u00e9sence sur de nouveaux march\u00e9s et renforce ses \u00e9quipes - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Netflix choisit IAS pour apporter de la transparence \u00e0 sa plateforme publicitaire\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-etend-sa-presence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS \u00e9tend sa pr\u00e9sence sur de nouveaux march\u00e9s et renforce ses \u00e9quipes\" \/>\n<meta property=\"og:description\" content=\"Netflix choisit IAS pour apporter de la transparence \u00e0 sa plateforme publicitaire\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-etend-sa-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T12:20:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/EMEA-expansion-1200x628-FR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/ias-etend-sa-presence\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/ias-etend-sa-presence\/\",\"name\":\"IAS \u00e9tend sa pr\u00e9sence sur de nouveaux march\u00e9s et renforce ses \u00e9quipes - 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