{"id":329297,"date":"2023-12-13T16:30:46","date_gmt":"2023-12-13T16:30:46","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=329297"},"modified":"2024-02-13T09:13:37","modified_gmt":"2024-02-13T09:13:37","slug":"ias-etend-la-mesure-de-la-qualite-media-a-youtube-shorts","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-qualite-media-a-youtube-shorts\/","title":{"rendered":"IAS \u00e9tend la mesure de la qualit\u00e9 m\u00e9dia \u00e0 YouTube Shorts"},"content":{"rendered":"\n

La solution Total Media Quality d\u2019IAS fournira une mesure avanc\u00e9e de la brand safety et suitability sur YouTube Shorts pour les annonceurs \u00e0 l\u2019\u00e9chelle mondiale\u00a0\u00a0<\/em><\/p>\n\n\n\n

Integral Ad Science (Nasdaq : IAS), leader mondial de mesure et d\u2019optimisation des m\u00e9dias, annonce aujourd’hui l\u2019expansion de ses capacit\u00e9s de mesure sur YouTube. D\u00e9sormais, les annonceurs pourront compter sur la principale solution de mesure de la brand safety et suitability, pour l’inventaire YouTube Shorts. Il s\u2019agit d\u2019une extension de la suite de solutions existante, Total Media Quality pour YouTube.<\/p>\n\n\n\n

YouTube Shorts est l\u2019une des plateformes vid\u00e9o qui conna\u00eet la croissance la plus rapide avec plus de 2 milliards d\u2019utilisateurs et plus de 70 milliards<\/a> de vues quotidiennes.  <\/p>\n\n\n\n

IAS fournira d\u00e9sormais aux marques une assurance tierce suppl\u00e9mentaire et n\u00e9cessaire que leurs publicit\u00e9s vid\u00e9o diffus\u00e9es sur YouTube Shorts apparaissent dans un contenu adapt\u00e9 et qui ne compromette pas les valeurs de la marque, avec une transparence au niveau de la vid\u00e9o, telle que d\u00e9finie par le cadre et les normes d’adjacence de l’Alliance mondiale pour les m\u00e9dias responsables (GARM). Avec Total Media Quality pour YouTube, les annonceurs peuvent consulter les mesures de brand safety et suitability pour les impressions diffus\u00e9es sur YouTube Shorts, en plus de la visibilit\u00e9 et de la mesure du trafic non valide, et ce dans plus de 30 langues.<\/p>\n\n\n\n

Dans le cadre de sa mesure de la brand safety et suitability, IAS propose d\u00e9sormais un tableau de bord analytique pour les annonceurs sur YouTube afin d’analyser les tendances en mati\u00e8re de brand safety et suitability \u00e0 l’aide de graphiques et de cr\u00e9er un profil contextuel personnalis\u00e9.<\/p>\n\n\n\n

“Depuis qu’IAS a lanc\u00e9 Total Media Quality pour YouTube en d\u00e9but d’ann\u00e9e, les annonceurs ont acc\u00e8s \u00e0 de nouveaux niveaux de compr\u00e9hension du contenu vid\u00e9o gr\u00e2ce \u00e0 notre technologie avanc\u00e9e pilot\u00e9e par l’IA et \u00e0 nos capacit\u00e9s de reporting \u00e9tendues”, a d\u00e9clar\u00e9 Lisa Utzschneider, CEOs d’IAS. “Avec cette extension de nos capacit\u00e9s de mesure sur YouTube, nous pouvons fournir aux annonceurs les donn\u00e9es les plus exploitables pour maximiser leur s\u00e9curit\u00e9 sur l’inventaire YouTube Shorts – l’un des formats vid\u00e9o \u00e0 la croissance la plus rapide dans le domaine de la publicit\u00e9 digitale.”<\/p>\n\n\n\n

\u00c0 propos d’Integral Ad Science<\/strong><\/p>\n\n\n\n

Integral Ad Science (IAS) est la principale plateforme pour la mesure et l\u2019optimisation de la qualit\u00e9 m\u00e9dia dans le monde. Celle-ci fournit les donn\u00e9es les plus fiables du secteur pour permettre aux plus grands annonceurs, \u00e9diteurs et plateformes sociales dans le monde d’obtenir les meilleurs r\u00e9sultats. Le logiciel d’IAS fournit des donn\u00e9es compl\u00e8tes et enrichies qui garantissent que les publicit\u00e9s sont vues par des personnes r\u00e9elles dans des environnements s\u00fbrs et adapt\u00e9s, tout en am\u00e9liorant le retour sur investissement pour les annonceurs et les b\u00e9n\u00e9fices  pour les \u00e9diteurs. Notre mission est d’\u00eatre la r\u00e9f\u00e9rence mondiale en mati\u00e8re de confiance et de transparence dans la qualit\u00e9 m\u00e9dia digitale. Pour plus d’informations, rendez-vous sur le site integralads.com<\/p>\n","protected":false},"excerpt":{"rendered":"

La solution Total Media Quality d\u2019IAS fournira une mesure avanc\u00e9e de la brand safety et suitability sur YouTube Shorts pour les annonceurs \u00e0 l\u2019\u00e9chelle mondiale\u00a0\u00a0 Integral Ad Science (Nasdaq : IAS), leader mondial de mesure et d\u2019optimisation des m\u00e9dias, annonce…<\/p>\n","protected":false},"author":66,"featured_media":329298,"menu_order":0,"template":"","portfolio-types":[483],"class_list":["post-329297","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"\nIAS \u00e9tend la mesure de la qualit\u00e9 m\u00e9dia \u00e0 YouTube Shorts - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-qualite-media-a-youtube-shorts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS \u00e9tend la mesure de la qualit\u00e9 m\u00e9dia \u00e0 YouTube Shorts\" \/>\n<meta property=\"og:description\" content=\"La solution Total Media Quality d\u2019IAS fournira une mesure avanc\u00e9e de la brand safety et suitability sur YouTube Shorts pour les annonceurs \u00e0 l\u2019\u00e9chelle mondiale\u00a0\u00a0 Integral Ad Science (Nasdaq : IAS), leader mondial de mesure et d\u2019optimisation des m\u00e9dias, annonce...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-qualite-media-a-youtube-shorts\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T09:13:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Youtube-Shorts-BSS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-qualite-media-a-youtube-shorts\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-qualite-media-a-youtube-shorts\/\",\"name\":\"IAS \u00e9tend la mesure de la qualit\u00e9 m\u00e9dia \u00e0 YouTube Shorts - 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