{"id":329309,"date":"2023-12-20T16:31:00","date_gmt":"2023-12-20T16:31:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=329309"},"modified":"2025-04-02T08:37:28","modified_gmt":"2025-04-02T08:37:28","slug":"ias-publie-son-premier-rapport-esg-et-demontre-son-engagement-vers-plus-de-confiance-de-transparence-et-de-durabilite","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-publie-son-premier-rapport-esg-et-demontre-son-engagement-vers-plus-de-confiance-de-transparence-et-de-durabilite\/","title":{"rendered":"IAS publie son premier rapport ESG"},"content":{"rendered":"\n

Le rapport ESG met en exergue des actions concr\u00e8tes r\u00e9alis\u00e9es par l\u2019entreprise pour construire un avenir plus durable.<\/em><\/p>\n\n\n\n

Integral Ad Science (Nasdaq : IAS), plateforme mondiale de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui la publication de son premier rapport ESG, montrant les progr\u00e8s tangibles r\u00e9alis\u00e9s par l’entreprise pour renforcer ses initiatives environnementales, sociales et de gouvernance (ESG).<\/p>\n\n\n\n

“Nous sommes heureux de pr\u00e9senter notre premier rapport, qui d\u00e9montre notre volont\u00e9 d’avoir un impact positif sur nos clients, nos actionnaires, nos employ\u00e9s et la communaut\u00e9 mondiale dans son ensemble”, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d’Integral Ad Science. “Les r\u00e9sultats de ce rapport illustrent notre engagement in\u00e9branlable en faveur de l’innovation et des pratiques \u00e9thiques, notre souci permanent pour un service client de qualit\u00e9, et notre d\u00e9termination \u00e0 cr\u00e9er un lieu de travail et de d\u00e9veloppement agr\u00e9able.”<\/p>\n\n\n\n

IAS collecte chaque jour plus de 280 milliards de donn\u00e9es dans le monde, pour garantir \u00e0 ses clients l\u2019acc\u00e8s aux donn\u00e9es dont ils ont besoin pour optimiser la performance de leurs campagnes. IAS s’appuie sur une plateforme propri\u00e9taire pour assurer son d\u00e9veloppement et contribuer \u00e0 sa mission d’\u00eatre la r\u00e9f\u00e9rence mondiale en mati\u00e8re de confiance et de transparence dans la qualit\u00e9 m\u00e9dia.<\/p>\n\n\n\n

Principaux points du rapport<\/strong><\/p>\n\n\n\n

\u00b7       Consommation d’\u00e9nergie :<\/strong> La consommation \u00e9nerg\u00e9tique se concentre sur les scope  2 et 3 pour les bureaux et les datacenters ; l’\u00e9quipe de Londres a d\u00e9m\u00e9nag\u00e9 dans un b\u00e2timent aliment\u00e9 \u00e0 100 % par des \u00e9nergies renouvelables.<\/p>\n\n\n\n

\u00b7 \u00a0 \u00a0 \u00a0 D\u00e9carbonisation de la publicit\u00e9 digitale<\/strong> : Soutien \u00e0 l’initiative sectorielle Ad Net Zero dont la mission est de d\u00e9carboner la publicit\u00e9 digitale ; partenariat avec Good-Loop pour permettre aux responsables marketing de suivre et de visualiser de mani\u00e8re transparente l’empreinte carbone de bout en bout de leurs campagnes digitales.<\/p>\n\n\n\n

\u00b7       Diversit\u00e9 :<\/strong> Maintien d’un conseil d’administration compos\u00e9 majoritairement de femmes et de trois membres issus des minorit\u00e9s.<\/p>\n\n\n\n

\u00b7       Accr\u00e9ditations et certifications<\/strong> : IAS a obtenu de nombreuses accr\u00e9ditations et certifications de la part d’organismes de premier plan. En mai 2023, IAS a re\u00e7u du Media Rating Council la premi\u00e8re accr\u00e9ditation du secteur pour les impressions vid\u00e9o de la t\u00e9l\u00e9vision connect\u00e9e (CTV). En ao\u00fbt 2023, le Trustworthy Accountability Group a reconnu IAS comme l’une des 10 premi\u00e8res entreprises \u00e0 recevoir le label Certified for Transparency, indiquant des niveaux \u00e9lev\u00e9s de transparence et de responsabilit\u00e9 dans l’ensemble des op\u00e9rations de l’entreprise. Par ailleurs, TrustArc, leader en mati\u00e8re de conformit\u00e9 \u00e0 la confidentialit\u00e9 des donn\u00e9es, a finalis\u00e9 son \u00e9valuation des pratiques d’IAS en mati\u00e8re de confidentialit\u00e9 des donn\u00e9es et a d\u00e9termin\u00e9 qu’elle r\u00e9pondait aux exigences des crit\u00e8res d’\u00e9valuation de la confidentialit\u00e9 des entreprises de TRUSTe.<\/p>\n\n\n\n

“Notre engagement in\u00e9branlable \u00e0 aligner initiatives ESG et strat\u00e9gie commerciale est un principe fondamental d\u2019IAS”, a d\u00e9clar\u00e9 Lisa Utzschneider. “Nous sommes fiers de fournir \u00e0 nos clients des donn\u00e9es qui permettent d’obtenir de meilleurs r\u00e9sultats commerciaux, tout en donnant \u00e0 nos parties prenantes l’assurance qu\u2019IAS poursuit ses efforts en faveur d\u2019une communaut\u00e9 mondiale plus s\u00fbre et plus durable.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Le rapport ESG met en exergue des actions concr\u00e8tes r\u00e9alis\u00e9es par l\u2019entreprise pour construire un avenir plus durable. Integral Ad Science (Nasdaq : IAS), plateforme mondiale de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui la publication de son premier…<\/p>\n","protected":false},"author":66,"featured_media":329310,"menu_order":0,"template":"","portfolio-types":[483],"class_list":["post-329309","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"\nIAS publie son premier rapport ESG - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-publie-son-premier-rapport-esg-et-demontre-son-engagement-vers-plus-de-confiance-de-transparence-et-de-durabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS publie son premier rapport ESG\" \/>\n<meta property=\"og:description\" content=\"Le rapport ESG met en exergue des actions concr\u00e8tes r\u00e9alis\u00e9es par l\u2019entreprise pour construire un avenir plus durable. 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