{"id":329321,"date":"2023-12-14T09:10:38","date_gmt":"2023-12-14T09:10:38","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=329321"},"modified":"2024-02-13T09:25:09","modified_gmt":"2024-02-13T09:25:09","slug":"la-mesure-de-la-brand-safety-dias-sur-tiktok-est-disponible-en-belgique","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/la-mesure-de-la-brand-safety-dias-sur-tiktok-est-disponible-en-belgique\/","title":{"rendered":"La mesure de la brand safety d\u2019IAS sur TikTok est disponible en Belgique"},"content":{"rendered":"\n

Avec cette expansion, IAS mesure d\u00e9sormais la brand safety et suitability sur TikTok dans plus de 50 pays<\/em><\/p>\n\n\n\n

Integral Ad Science (Nasdaq : IAS), plateforme mondiale de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 l\u2019extension de sa solution de mesure de la Brand Safety et Suitabiliy Total Media Quality (TMQ) sur TikTok dans 21 nouveaux march\u00e9s, ce qui porte ainsi la couverture totale \u00e0 plus de 50 march\u00e9s. L’augmentation du nombre de march\u00e9s disponibles renforce le partenariat \u00e9troit entre IAS et TikTok et offre aux annonceurs une couverture v\u00e9ritablement mondiale.<\/p>\n\n\n\n

La couverture globale d’IAS refl\u00e8te la popularit\u00e9 croissante de TikTok dans le monde et la demande constante des responsables marketing de disposer des meilleures donn\u00e9es pour maximiser la performance de leurs d\u00e9penses publicitaires. Total Media Quality for TikTok d’IAS utilise une technologie d’IA de pointe pour fournir un aper\u00e7u unique du contenu vid\u00e9o gr\u00e2ce \u00e0 l’analyse des contenus image par image, audio et textuelle, allant jusqu\u2019\u00e0 l’interpr\u00e9tation s\u00e9mantique. Ainsi les responsables marketing peuvent contr\u00f4ler efficacement la qualit\u00e9 de leurs achats m\u00e9dias sur TikTok et s’assurer que leurs publicit\u00e9s apparaissent \u00e0 c\u00f4t\u00e9 d’un contenu adapt\u00e9 et sans risque pour la marque.<\/p>\n\n\n\n

Total Media Quality pour TikTok d’IAS offrira d\u00e9sormais \u00e9galement des mesures de brand safety et suitability dans les pays suivants : Autriche, Bahre\u00efn, Belgique, R\u00e9publique tch\u00e8que, \u00c9quateur, \u00c9gypte, Irak, Kazakhstan, Royaume d’Arabie saoudite, Kowe\u00eft, Liban, Maroc, Oman, Pakistan, Portugal, Qatar, Roumanie, Cor\u00e9e du Sud, Suisse, \u00c9mirats arabes unis et Uruguay.<\/p>\n\n\n\n

“TikTok s’engage \u00e0 construire un environnement s\u00fbr o\u00f9 les communaut\u00e9s peuvent s’exprimer et se divertir”, a d\u00e9clar\u00e9 Chen-Lin Lee, responsable mondial des mesures et des partenariats de donn\u00e9es chez TikTok. “Notre partenariat avec IAS offre aux annonceurs du monde entier les meilleurs rapports pour assurer la transparence au niveau des vid\u00e9os dans des dizaines de langues et nous sommes ravis d’apporter ces capacit\u00e9s dans plus de 50 pays dans le monde. Notre collaboration continue offre la transparence et la confiance n\u00e9cessaires aux annonceurs sur TikTok pour se connecter avec leurs audiences dans des environnements s\u00fbrs et appropri\u00e9s.”<\/p>\n\n\n\n

“Nous apportons notre technologie innovante, pilot\u00e9e par l’IA, qui analyse le contenu vid\u00e9o avec une profondeur extraordinaire, \u00e0 encore plus de march\u00e9s gr\u00e2ce \u00e0 cette nouvelle extension de notre partenariat avec TikTok”, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d’IAS. “Les annonceurs qui travaillent avec TikTok partout dans le monde peuvent d\u00e9sormais acc\u00e9der \u00e0 nos informations in\u00e9gal\u00e9es par le biais de Total Media Quality de l’IAS, ce qui les aide \u00e0 obtenir des r\u00e9sultats encore plus importants \u00e0 l’\u00e9chelle mondiale.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec cette expansion, IAS mesure d\u00e9sormais la brand safety et suitability sur TikTok dans plus de 50 pays Integral Ad Science (Nasdaq : IAS), plateforme mondiale de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 l\u2019extension de sa solution de mesure…<\/p>\n","protected":false},"author":66,"featured_media":329322,"menu_order":0,"template":"","portfolio-types":[483],"class_list":["post-329321","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"\nLa mesure de la brand safety d\u2019IAS sur TikTok est disponible en Belgique - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/la-mesure-de-la-brand-safety-dias-sur-tiktok-est-disponible-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mesure de la brand safety d\u2019IAS sur TikTok est disponible en Belgique\" \/>\n<meta property=\"og:description\" content=\"Avec cette expansion, IAS mesure d\u00e9sormais la brand safety et suitability sur TikTok dans plus de 50 pays Integral Ad Science (Nasdaq : IAS), plateforme mondiale de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 l\u2019extension de sa solution de mesure...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/la-mesure-de-la-brand-safety-dias-sur-tiktok-est-disponible-en-belgique\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T09:25:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/NEW-TikTok-BSS-Market-Expansion_1200x1200_Logo-Lockup-07-300x300-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/la-mesure-de-la-brand-safety-dias-sur-tiktok-est-disponible-en-belgique\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/la-mesure-de-la-brand-safety-dias-sur-tiktok-est-disponible-en-belgique\/\",\"name\":\"La mesure de la brand safety d\u2019IAS sur TikTok est disponible en Belgique - 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