{"id":329333,"date":"2024-02-13T09:24:11","date_gmt":"2024-02-13T09:24:11","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=329333"},"modified":"2024-03-25T11:26:54","modified_gmt":"2024-03-25T11:26:54","slug":"ias-etend-la-mesure-de-la-brand-safety-et-suitability-pilotee-par-lintelligence-artificielle-a-meta","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-et-suitability-pilotee-par-lintelligence-artificielle-a-meta\/","title":{"rendered":"IAS \u00e9tend la mesure de la Brand Safety et Suitability g\u00e9r\u00e9e par IA \u00e0 Meta"},"content":{"rendered":"\n

Les annonceurs internationaux b\u00e9n\u00e9ficieront d\u2019une plus grande transparence pour leurs campagnes Facebook et Instagram Feed et Reels<\/em><\/p>\n\n\n\n

Integral Ad Science (Nasdaq : IAS), leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui que sa solution de mesure de brand safety et suitability Total Media Quality (TMQ), pilot\u00e9e par l’IA, est d\u00e9sormais disponible partout dans le monde sur les Feed et Reels de Facebook et d’Instagram.<\/p>\n\n\n\n

La nouvelle extension de la mesure de la brand safety et suitability post-bid d’IAS avec Meta offre aux annonceurs un niveau sup\u00e9rieur de transparence pour savoir si leurs campagnes apparaissent dans un contexte s\u00fbr et appropri\u00e9.<\/p>\n\n\n\n

“IAS propose constamment des solutions pour aider les responsables marketing \u00e0 mesurer et \u00e0 optimiser les performances dans des environnements sociaux dynamiques tels que Facebook et Instagram avec des contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs “, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d’IAS. “Cette expansion permet aux annonceurs d\u2019avoir une plus grande qualit\u00e9 m\u00e9dia sur ces plateformes, ce qui signifie une autre \u00e9tape importante pour aider les marques \u00e0 am\u00e9liorer la brand equity dans l’ensemble de l’\u00e9cosyst\u00e8me num\u00e9rique.”<\/p>\n\n\n\n

Les annonceurs ont d\u00e9sormais acc\u00e8s \u00e0 :<\/p>\n\n\n\n

– Classification g\u00e9n\u00e9r\u00e9e par IA <\/strong>: IAS mesure les posts adjacents \u00e0 la campagne d’un annonceur en utilisant sa technologie multim\u00e9dia qui fournit une analyse image par image des vid\u00e9os, du son et du texte afin de fournir une mesure pr\u00e9cise et scalable.<\/p>\n\n\n\n

– Confiance et transparence :<\/strong> Le cadre de mesure est align\u00e9 sur le GARM (Global Alliance for Responsible Media) offrant aux annonceurs un standard de mesures fiables et transparentes gr\u00e2ce \u00e0 la mesure tiers.<\/p>\n\n\n\n

– Validation par un tiers :<\/strong> Les annonceurs peuvent analyser les performances de leurs filtres sur l\u2019inventaire Meta par rapport \u00e0 leurs objectifs de campagne et les optimiser si n\u00e9cessaire.<\/p>\n\n\n\n

“Le lancement par IAS de la mesure de la brand safety et suitability sur Facebook et Instagram est une \u00e9tape importante de notre travail permanent pour apporter plus de transparence et de confiance dans notre \u00e9cosyst\u00e8me publicitaire”, a d\u00e9clar\u00e9 Samantha Stetson, VP Client Council & Industry Trades Meta. “Le marketing responsable est une priorit\u00e9 absolue chez Meta – et nous sommes heureux de notre partenariat \u00e0 long-terme pour offrir une solution significative \u00e0 nos annonceurs.”<\/p>\n\n\n\n

Les annonceurs peuvent utiliser IAS Signal, la plateforme de reporting unifi\u00e9e qui fournit les donn\u00e9es et les informations dont les annonceurs ont besoin pour g\u00e9rer facilement leurs campagnes num\u00e9riques.<\/p>\n\n\n\n

“L’une des choses les plus importantes pour nous, en tant qu’annonceur, est de maintenir les standards de la brand suitability, et IAS joue un r\u00f4le cl\u00e9 dans la protection de nos publicit\u00e9s contre le placement dans des environnements qui ne sont pas s\u00fbrs ou qui ne correspondent pas aux valeurs de notre entreprise”, a d\u00e9clar\u00e9 Karyn Johnson, VP marketing digital chez Verizon. “C’est formidable de voir IAS mettre en \u0153uvre cette mesure tierce suppl\u00e9mentaire afin que nous puissions utiliser leurs outils pour nous assurer que nous pouvons atteindre ces objectifs sur toutes les plateformes.”<\/p>\n\n\n\n

Le partenariat entre IAS et Meta a d\u00e9but\u00e9 en 2016 lorsque IAS a lanc\u00e9 la v\u00e9rification de la visibilit\u00e9 sur Facebook. En 2017, IAS a \u00e9tendu sa mesure de la visibilit\u00e9 et ses rapports sur Facebook, Instagram et le r\u00e9seau d’audience de Facebook. \u00c0 partir de 2019, IAS a apport\u00e9 son offre de brand suitability \u00e0 Facebook. En 2023, elle a \u00e9largi ses capacit\u00e9s de mesure avec Meta, y compris la mesure de la visibilit\u00e9 et du trafic non valide (IVT) sur Facebook et Instagram Reels.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les annonceurs internationaux b\u00e9n\u00e9ficieront d\u2019une plus grande transparence pour leurs campagnes Facebook et Instagram Feed et Reels Integral Ad Science (Nasdaq : IAS), leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui que sa solution de mesure de…<\/p>\n","protected":false},"author":66,"featured_media":329334,"menu_order":0,"template":"","portfolio-types":[483],"class_list":["post-329333","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"\nIAS \u00e9tend la mesure de la Brand Safety et Suitability g\u00e9r\u00e9e par IA \u00e0 Meta - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-et-suitability-pilotee-par-lintelligence-artificielle-a-meta\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS \u00e9tend la mesure de la Brand Safety et Suitability g\u00e9r\u00e9e par IA \u00e0 Meta\" \/>\n<meta property=\"og:description\" content=\"Les annonceurs internationaux b\u00e9n\u00e9ficieront d\u2019une plus grande transparence pour leurs campagnes Facebook et Instagram Feed et Reels Integral Ad Science (Nasdaq : IAS), leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui que sa solution de mesure de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-et-suitability-pilotee-par-lintelligence-artificielle-a-meta\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T11:26:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Social-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-et-suitability-pilotee-par-lintelligence-artificielle-a-meta\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-et-suitability-pilotee-par-lintelligence-artificielle-a-meta\/\",\"name\":\"IAS \u00e9tend la mesure de la Brand Safety et Suitability g\u00e9r\u00e9e par IA \u00e0 Meta - 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