{"id":330195,"date":"2024-03-21T16:20:06","date_gmt":"2024-03-21T16:20:06","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=330195"},"modified":"2024-03-25T11:25:48","modified_gmt":"2024-03-25T11:25:48","slug":"integral-ad-science-obtient-laccreditation-mrc-en-qualite-de-tiers-mesureur-de-la-visibilite-des-publicites-sur-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-obtient-laccreditation-mrc-en-qualite-de-tiers-mesureur-de-la-visibilite-des-publicites-sur-youtube\/","title":{"rendered":"IAS obtient l&#8217;accr\u00e9ditation MRC en qualit\u00e9 de tiers mesureur de la visibilit\u00e9 des publicit\u00e9s sur YouTube"},"content":{"rendered":"\n<p>Integral Ad Science, leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd&#8217;hui avoir obtenu l&#8217;accr\u00e9ditation du Media Rating Council (MRC) pour sa m\u00e9thode de calcul et de reporting tierce du niveau de visibilit\u00e9 des publicit\u00e9s sur YouTube sur desktop et mobile (web et application) disponible au sein de l\u2019Ads Data Hub des partenaires de mesure de Google .<\/p>\n\n\n\n<p>&#8220;Notre nouvelle accr\u00e9ditation MRC pour la mesure tierce de la visibilit\u00e9 des inventaires vid\u00e9os YouTube renforce notre statut de r\u00e9f\u00e9rence mondiale de l\u2019Ad Verification&#8221;, a d\u00e9clar\u00e9 Kevin Alvero, directeur de la conformit\u00e9 chez IAS. &#8220;Les annonceurs peuvent s&#8217;appuyer sur IAS s\u2019ils souhaitent des rapports ind\u00e9pendants, transparents et clairs pour leurs campagnes publicitaires en ligne.<\/p>\n\n\n\n<p>L&#8217;accr\u00e9ditation couvre les donn\u00e9es issues de Google ADH-MP qui comprend des plateformes cl\u00e9s telles que Google Ads, Display &amp; Video 360 et YouTube Reserve. La m\u00e9thodologie d\u2019IAS respecte les crit\u00e8res de visibilit\u00e9 et de couverture des annonces vid\u00e9o YouTube, ainsi que les m\u00e9triques de visibilit\u00e9 connexes sur desktop, Web Mobile et environnements In-App. Les formats publicitaires concern\u00e9s sont les publicit\u00e9s in-stream d\u00e9sactivables et non d\u00e9sactivables, l\u2019in-stream standard et les annonces bumper.<\/p>\n\n\n\n<p>&#8220;F\u00e9licitations \u00e0 IAS pour sa m\u00e9trique de mesure tierce accr\u00e9dit\u00e9e qui permet d\u2019analyser la performance des campagnes vid\u00e9o diffus\u00e9es sur YouTube et d\u00e9velopp\u00e9e en partenariat avec une plateforme aussi robuste que l\u2019ADH de Google&#8221;, a d\u00e9clar\u00e9 George Ivie, CEO et Directeur G\u00e9n\u00e9ral du MRC. &#8220;Cette addition au portefeuille des accr\u00e9ditations obtenues par IAS d\u00e9montre ses efforts continus en faveur de la transparence et des normes MRC&#8221;.<\/p>\n\n\n\n<p>IAS est un leader dans le secteur de la qualit\u00e9 m\u00e9dia et continue de r\u00e9pondre aux exigences rigoureuses n\u00e9cessaires pour obtenir l&#8217;accr\u00e9ditation du MRC. Ce dernier projet d\u00e9montre une fois de plus la volont\u00e9 d&#8217;IAS de fournir aux annonceurs des rapports de meilleure qualit\u00e9, plus facilement exploitables afin de maximiser la performance de leurs campagnes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science, leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd&#8217;hui avoir obtenu l&#8217;accr\u00e9ditation du Media Rating Council (MRC) pour sa m\u00e9thode de calcul et de reporting tierce du niveau de visibilit\u00e9 des publicit\u00e9s sur YouTube sur&#8230;<\/p>\n","protected":false},"author":66,"featured_media":330143,"menu_order":0,"template":"","portfolio-types":[481],"class_list":["post-330195","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS obtient l&#039;accr\u00e9ditation MRC en qualit\u00e9 de tiers mesureur de la visibilit\u00e9 des publicit\u00e9s sur YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-obtient-laccreditation-mrc-en-qualite-de-tiers-mesureur-de-la-visibilite-des-publicites-sur-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS obtient l&#039;accr\u00e9ditation MRC en qualit\u00e9 de tiers mesureur de la visibilit\u00e9 des publicit\u00e9s sur YouTube\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science, leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd&#8217;hui avoir obtenu l&#8217;accr\u00e9ditation du Media Rating Council (MRC) pour sa m\u00e9thode de calcul et de reporting tierce du niveau de visibilit\u00e9 des publicit\u00e9s sur YouTube sur...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-obtient-laccreditation-mrc-en-qualite-de-tiers-mesureur-de-la-visibilite-des-publicites-sur-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T11:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-obtient-laccreditation-mrc-en-qualite-de-tiers-mesureur-de-la-visibilite-des-publicites-sur-youtube\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-obtient-laccreditation-mrc-en-qualite-de-tiers-mesureur-de-la-visibilite-des-publicites-sur-youtube\\\/\",\"name\":\"IAS obtient l'accr\u00e9ditation MRC en qualit\u00e9 de tiers mesureur de la visibilit\u00e9 des publicit\u00e9s sur YouTube - 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