{"id":330336,"date":"2024-03-27T14:22:14","date_gmt":"2024-03-27T14:22:14","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=330336"},"modified":"2024-07-31T08:07:48","modified_gmt":"2024-07-31T08:07:48","slug":"un-premier-accord-entre-snap-et-ias-autour-de-la-brand-safety-et-suitability","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/un-premier-accord-entre-snap-et-ias-autour-de-la-brand-safety-et-suitability\/","title":{"rendered":"Un premier accord entre Snap et IAS autour de la Brand Safety et Suitability"},"content":{"rendered":"<\/p>\n<h5 id=\"h-les-annonceurs-beneficieront-de-nouvelles-mesures-de-protection-et-d-une-plus-grande-transparence-pour-les-campagnes-snapchat\"><em>Les annonceurs b\u00e9n\u00e9ficieront de nouvelles mesures de protection et d&#8217;une plus grande transparence pour les campagnes Snapchat<\/em><\/h5>\n<\/p>\n<p><\/p>\n<p>Integral Ad Science,&nbsp; leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd&#8217;hui un partenariat in\u00e9dit avec Snap Inc. pour offrir aux annonceurs une plus grande transparence sur leurs campagnes Snapchat gr\u00e2ce \u00e0 la solution Total Media Quality (TMQ) d\u2019IAS qui permet une mesure de la brand safety et suitability g\u00e9r\u00e9e par IA.<\/p>\n<\/p>\n<p>&#8220;Nous sommes heureux de ce partenariat avec Snap qui va permettre aux responsables marketing de d\u00e9velopper leur pr\u00e9sence sur Snapchat en toute s\u00e9curit\u00e9 gr\u00e2ce \u00e0 notre solution de mesure &#8220;, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d&#8217;IAS. &#8220;L\u2019objectif de Snap est de pouvoir proposer des campagnes publicitaires dans un \u00e9crin de contenu premium et s\u00fbr, et notre partenariat&nbsp; permettra aux annonceurs de disposer de donn\u00e9es granulaires pour maximiser leur investissement sur Snapchat.&#8221;<\/p>\n<\/p>\n<p>Conforme aux normes du GARM (Global Alliance for Responsible Media), la nouvelle offre permettra aux annonceurs de b\u00e9n\u00e9ficier de la validation par un tiers avec des mesures fiables et transparentes. La solution Total Media Quality d&#8217;IAS fournit un aper\u00e7u unique du contenu vid\u00e9o gr\u00e2ce \u00e0 l&#8217;analyse image par image, sonore et textuelle afin de fournir une mesure pr\u00e9cise et scalable.<\/p>\n<\/p>\n<p>&#8220;Nous nous r\u00e9jouissons de nous associer \u00e0 IAS pour offrir aux annonceurs un niveau suppl\u00e9mentaire de brand safety et suitability&#8221;, a d\u00e9clar\u00e9 Patrick Harris, President of Americas chez Snap. &#8220;Nous avons int\u00e9gr\u00e9 la s\u00e9curit\u00e9 dans le socle architectural de notre plateforme et nous nous engageons \u00e0 offrir \u00e0 notre communaut\u00e9 et \u00e0 nos partenaires une exp\u00e9rience saine et s\u00fbre. Nous souhaitons continuer \u00e0 investir dans des solutions et des partenariats au sein de l&#8217;\u00e9cosyst\u00e8me de la brand safety.&#8221;<\/p>\n<\/p>\n<p>IAS est membre de la Snapchat Brand Safety Coalition et a conclu un partenariat avec Snap pour favoriser une plus grande transparence et une meilleure mesure de la qualit\u00e9 m\u00e9dia pour les photos et les vid\u00e9os in-app. Depuis 2018,<a href=\"https:\/\/integralads.com\/news\/integral-ad-science-verification-now-available-snapchat-inventory\/\"> IAS fournit des mesures de visibilit\u00e9 et de trafic invalide<\/a> aux annonceurs dans le monde pour leurs achats de vid\u00e9os in-app.<\/p>\n<\/p>\n<p>La solution de de mesure de la brand safety et suitability post-bid d&#8217;IAS sera disponible pour les campagnes sur Snapchat dans le courant de l&#8217;ann\u00e9e.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les annonceurs b\u00e9n\u00e9ficieront de nouvelles mesures de protection et d&#8217;une plus grande transparence pour les campagnes Snapchat Integral Ad Science,&nbsp; leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd&#8217;hui un partenariat in\u00e9dit avec Snap Inc. pour offrir aux&#8230;<\/p>\n","protected":false},"author":66,"featured_media":330316,"menu_order":0,"template":"","portfolio-types":[481,80],"class_list":["post-330336","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques","portfolio-types-featured-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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