{"id":331390,"date":"2024-05-02T12:54:15","date_gmt":"2024-05-02T12:54:15","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=331390"},"modified":"2024-05-02T12:54:16","modified_gmt":"2024-05-02T12:54:16","slug":"ias-obtient-la-nouvelle-certification-trustarc-dediee-a-lia-responsable","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-obtient-la-nouvelle-certification-trustarc-dediee-a-lia-responsable\/","title":{"rendered":"IAS obtient la nouvelle certification TrustArc d\u00e9di\u00e9e \u00e0 l’IA responsable"},"content":{"rendered":"\n

Integral Ad Science, leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui \u00eatre une des premi\u00e8res entreprises \u00e0 recevoir la certification TRUSTe Responsible AI r\u00e9cemment lanc\u00e9e par TrustArc, d\u00e9montrant ainsi son respect des normes les plus strictes en mati\u00e8re de gouvernance de l’IA.<\/p>\n\n\n\n

Cette certification, lanc\u00e9e en mars 2024, est la premi\u00e8re certification IA ax\u00e9e explicitement sur la protection des donn\u00e9es et de la vie priv\u00e9e, et bas\u00e9e sur une \u00e9valuation des pratiques du syst\u00e8me IA des organisations par rapport aux crit\u00e8res d’\u00e9valuation de l’IA responsable de TrustArc. <\/p>\n\n\n\n

“En \u00e9tant un pr\u00e9curseur dans l\u2019obtention de la certification d\u2019IA responsable de TrustArc, IAS s’engage \u00e0 montrer la voie en faisant preuve de transparence, de s\u00e9curit\u00e9 et d’\u00e9quit\u00e9 dans le d\u00e9veloppement et le d\u00e9ploiement de nos syst\u00e8mes IA”, a d\u00e9clar\u00e9 Kevin Alvero, chef de la conformit\u00e9 chez IAS. “Nous sommes ravis de nous associer une nouvelle fois \u00e0 TrustArc dans le cadre de cette importante initiative, et nous continuerons \u00e0 donner l’exemple en mati\u00e8re de confiance et de la transparence \u00e0 travers nos solutions.”<\/p>\n\n\n\n

Les crit\u00e8res d’\u00e9valuation de la certification d’IA responsable de TRUSTe sont bas\u00e9s sur les principaux cadres de gouvernance mondiale de l’IA, notamment la loi europ\u00e9enne sur l’IA, les principes de l’OCDE sur l’IA, le cadre de gestion des risques de l’IA du NIST, la norme ISO 42001 et d’autres, tout en \u00e9tant con\u00e7us pour garantir que l’IA est valide et fiable, explicable et interpr\u00e9table, responsable et transparente, qu’elle respecte la vie priv\u00e9e, qu’elle est \u00e9quitable, s\u00fbre, s\u00e9curis\u00e9e et r\u00e9siliente.<\/p>\n\n\n\n

“Alors que la puissance et le potentiel des syst\u00e8mes d\u2019intelligence artificielle augmentent rapidement, il est important que les entreprises s’engagent \u00e0 adopter une approche transparente et \u00e9thique de l’innovation”, a d\u00e9clar\u00e9 Jason Wesbecher, CEO de TrustArc. “Nous f\u00e9licitons Integral Ad Science pour avoir d\u00e9montr\u00e9 cet engagement en devenant l’une des premi\u00e8res entreprises \u00e0 obtenir notre certification d’IA responsable.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science, leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui \u00eatre une des premi\u00e8res entreprises \u00e0 recevoir la certification TRUSTe Responsible AI r\u00e9cemment lanc\u00e9e par TrustArc, d\u00e9montrant ainsi son respect des normes les plus strictes en…<\/p>\n","protected":false},"author":66,"featured_media":331327,"menu_order":0,"template":"","portfolio-types":[698,80],"class_list":["post-331390","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-comunicados-de-prensa","portfolio-types-featured-news"],"acf":[],"yoast_head":"\nIAS obtient la nouvelle certification TrustArc d\u00e9di\u00e9e \u00e0 l'IA responsable - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-obtient-la-nouvelle-certification-trustarc-dediee-a-lia-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS obtient la nouvelle certification TrustArc d\u00e9di\u00e9e \u00e0 l'IA responsable\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science, leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui \u00eatre une des premi\u00e8res entreprises \u00e0 recevoir la certification TRUSTe Responsible AI r\u00e9cemment lanc\u00e9e par TrustArc, d\u00e9montrant ainsi son respect des normes les plus strictes en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-obtient-la-nouvelle-certification-trustarc-dediee-a-lia-responsable\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-02T12:54:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/04\/TrustArc-Lockup-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-obtient-la-nouvelle-certification-trustarc-dediee-a-lia-responsable\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-obtient-la-nouvelle-certification-trustarc-dediee-a-lia-responsable\\\/\",\"name\":\"IAS obtient la nouvelle certification TrustArc d\u00e9di\u00e9e \u00e0 l'IA responsable - 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