{"id":333797,"date":"2024-06-18T15:00:06","date_gmt":"2024-06-18T15:00:06","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=333797"},"modified":"2024-06-24T15:13:32","modified_gmt":"2024-06-24T15:13:32","slug":"ias-etend-sa-mesure-de-la-brand-safety-aux-inventaires-performance-max-et-demand-gen","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-etend-sa-mesure-de-la-brand-safety-aux-inventaires-performance-max-et-demand-gen\/","title":{"rendered":"IAS \u00e9tend sa mesure de la brand safety aux inventaires Performance Max et Demand Gen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333797\" class=\"elementor elementor-333797\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-16a85de6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"49544\" data-id=\"16a85de6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c3c90c\" data-eae-slider=\"73873\" data-id=\"7c3c90c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277fc238 elementor-widget elementor-widget-text-editor\" data-id=\"277fc238\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h6 id=\"h-les-annonceurs-peuvent-desormais-mesurer-le-niveau-de-brand-safety-et-de-brand-suitability-des-campagnes-performance-max-et-demand-gen-au-sein-de-la-solution-total-media-quality-d-ias\" class=\"wp-block-heading\"><em>Les annonceurs peuvent d\u00e9sormais mesurer le niveau de brand safety et de brand suitability des campagnes Performance Max et Demand Gen au sein de la solution Total Media Quality d\u2019IAS.<\/em><\/h6>\n\n<p>\u00a0<\/p>\n<p>Integral Ad Science, plateforme mondiale de mesure et d&#8217;optimisation des m\u00e9dias, a annonc\u00e9 aujourd&#8217;hui l&#8217;extension de la principale solution de brand safety et suitability pour YouTube, afin d&#8217;inclure des rapports pour les campagnes Performance Max et Demand Gen sur Google Ads.<\/p>\n\n<p>&#8220;IAS s&#8217;engage \u00e0 fournir aux annonceurs une garantie tierce quant au contexte de diffusion de leurs campagnes afin qu\u2019il soit appropri\u00e9 et sans risque pour les marques, et nous sommes ravis d\u2019apporter des garanties suppl\u00e9mentaires pour leurs campagnes sur YouTube&#8221;, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d&#8217;IAS. &#8220;Nos solutions de mesure de pointe, associ\u00e9es \u00e0 Performance Max et Demand Gen, fourniront toutes les donn\u00e9es n\u00e9cessaires pour renforcer l&#8217;efficacit\u00e9 et la s\u00e9curit\u00e9 des campagnes \u00e0 l\u2019\u00e9chelle.&#8221;<\/p>\n\n<p>Performance Max permet aux annonceurs d&#8217;acc\u00e9der \u00e0 l\u2019ensemble des inventaires Google Ads par le biais d&#8217;une campagne unique et unifi\u00e9e. Les annonceurs qui utilisent Performance Max constatent une augmentation moyenne de 27% des conversions ou de la valeur pour un CPA\/ROAS similaire. (Source : Google Data, Global, Ads, Oct.\/Nov. 2023.) Ce nouveau type de campagne simplifie le processus en \u00e9liminant les contraintes li\u00e9es \u00e0 la gestion de plusieurs campagnes distinctes. Ainsi les annonceurs peuvent se concentrer sur la r\u00e9alisation de leurs objectifs globaux sur l&#8217;ensemble du r\u00e9seau Google.<\/p>\n\n<p>Les mesures IAS de Brand Safety et Suitability, de Visibilit\u00e9 et de Trafic Invalide\u00a0 (IVT) sont d\u00e9sormais \u00e9galement disponibles pour les campagnes Google Demand Gen pour les formats In-Stream et Shorts sur YouTube. Demand Gen est une nouvelle solution publicitaire qui aide les annonceurs \u00e0 trouver et \u00e0 augmenter leur taux de conversion gr\u00e2ce \u00e0 des cr\u00e9ations immersives, adapt\u00e9es et impactantes qui captent l&#8217;attention et qui favorisent l&#8217;engagement. Demand Gen touche jusqu&#8217;\u00e0 trois milliards d&#8217;utilisateurs par mois, en combinant des inventaires disponibles sur Google et YouTube, cette solution est aliment\u00e9e par l&#8217;IA de Google. (Source : Google Data, juillet 2023).<\/p>\n\n<p>Gr\u00e2ce \u00e0 cette \u00e9volution, IAS fournira aux annonceurs mondiaux :<\/p>\n\n<p>&#8211; La garantie d\u2019une mesure tierce * V\u00e9rification que les publicit\u00e9s diffus\u00e9es dans le cadre des campagnes Performance Max et Demand Gen apparaissent \u00e0 c\u00f4t\u00e9 d&#8217;un contenu adapt\u00e9 et sans risque pour les marques, conform\u00e9ment au cadre de l&#8217;Alliance mondiale pour les m\u00e9dias responsables (GARM).<\/p>\n\n<p>&#8211; Des informations fond\u00e9es sur des donn\u00e9es : L&#8217;analyse pr\u00e9cise des tendances en mati\u00e8re de brand suitability permet aux annonceurs de prendre des d\u00e9cisions \u00e9clair\u00e9es qui s\u2019appuient sur des donn\u00e9es.<\/p>\n\n<p>&#8211; Couverture mondiale : V\u00e9rification compl\u00e8te du contenu YouTube dans plus de 30 langues pour des \u00e9v\u00e9nements internationaux cl\u00e9s.\u00a0<\/p>\n\n<p>En mars 2024, IAS a annonc\u00e9 avoir obtenu l&#8217;accr\u00e9ditation du MRC pour la mesure et le reporting de la visibilit\u00e9 des vid\u00e9os YouTube par un tiers. En d\u00e9cembre 2023, IAS a annonc\u00e9 la disponibilit\u00e9 de sa mesure Total Media Quality (TMQ) pour les publicit\u00e9s YouTube Shorts, offrant ainsi aux annonceurs une couverture encore plus large de la mesure du niveau de Brand Safety et de Brand Suitability sur les r\u00e9seaux sociaux.<\/p>\n\n<p>*Note : La v\u00e9rification IAS de la Brand Safety et Suitability comprend YouTube in-stream, YouTube Shorts, et Google Video Partners pour Performance Max, et YouTube in-stream &amp; Shorts inventory pour Demand Gen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les annonceurs peuvent d\u00e9sormais mesurer le niveau de brand safety et de brand suitability des campagnes Performance Max et Demand Gen au sein de la solution Total Media Quality d\u2019IAS. \u00a0 Integral Ad Science, plateforme mondiale de mesure et d&#8217;optimisation&#8230;<\/p>\n","protected":false},"author":66,"featured_media":329301,"menu_order":0,"template":"","portfolio-types":[481,483],"class_list":["post-333797","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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