{"id":347434,"date":"2026-06-11T10:16:54","date_gmt":"2026-06-11T10:16:54","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=347434"},"modified":"2026-06-18T10:17:59","modified_gmt":"2026-06-18T10:17:59","slug":"ias-etend-la-mesure-de-la-brand-safety-suitability-aux-campagnes-youtube-audio-ads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-suitability-aux-campagnes-youtube-audio-ads\/","title":{"rendered":"IAS \u00e9tend la mesure de la brand safety &amp; suitability aux campagnes Youtube Audio Ads"},"content":{"rendered":"\n<p><em>La solution Total Media Quality (TMQ) d&#8217;IAS, bas\u00e9e sur l&#8217;IA, propose d\u00e9sormais une mesure ind\u00e9pendante et tierce de la brand safety &amp; suitability aux campagnes Youtube Audio Ads\u00a0<\/em><br><\/p>\n\n\n\n<p>Integral Ad Science (IAS) a annonc\u00e9 aujourd\u2019hui l\u2019extension de son syst\u00e8me de mesure brand safety &amp; suitability Total Media Quality (TMQ), bas\u00e9 sur l\u2019intelligence artificielle, aux campagnes YouTube Audio Ads. Cette extension fournit aux annonceurs une visibilit\u00e9 ind\u00e9pendante et externe sur leurs investissements audio, en veillant \u00e0 ce que leurs publicit\u00e9s soient diffus\u00e9es aux c\u00f4t\u00e9s de contenus respectant leurs exigences en mati\u00e8re de brand safety et suitability, de mani\u00e8re homog\u00e8ne sur l\u2019ensemble des formats YouTube. \u00a0<\/p>\n\n\n\n<p>IAS confirme ainsi son engagement \u00e0 \u00eatre actif l\u00e0 o\u00f9 les annonceurs investissent, en proposant une technologie de pointe et fiable qui transforme la qualit\u00e9 m\u00e9dia en levier de croissance, en maximisant les d\u00e9penses publicitaires, en r\u00e9duisant le gaspillage et en prot\u00e9geant l\u2019image de marque.<\/p>\n\n\n\n<p>\u00ab L<em>\u2019audio digital conna\u00eet un regain d&#8217;int\u00e9r\u00eat : selon eMarketer* en 2026, les am\u00e9ricains devraient y consacrer en moyenne quotidiennement 1 heure et 26 minutes, toutes plateformes confondues <\/em>\u00bb, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d&#8217;IAS. \u00ab <em>Alors que davantage&nbsp; de marques investissent dans l\u2019audio pour toucher ces audiences tr\u00e8s engag\u00e9es, elles s\u2019attendent \u00e0 retrouver le m\u00eame niveau de transparence au niveau du contenu, fourni par IAS dans les autres environnements . Nous sommes ravis d\u2019\u00e9tendre notre produit Total Media Quality aux campagnes YouTube Audio Ads, en fournissant aux annonceurs la mesure tierce de confiance dont ils ont besoin pour se d\u00e9velopper en toute confianc<\/em>e. \u00bb<\/p>\n\n\n\n<p>Les Youtube Audio Ads sont particuli\u00e8rement efficaces pour les annonceurs souhaitant toucher leur public dans des contextes d&#8217;\u00e9coute de fond. Selon les donn\u00e9es de Google, YouTube compte plus d<a href=\"https:\/\/blog.google\/feed\/youtube-podcast-listeners\/\">&#8216;un milliard d&#8217;utilisateurs mensuels actifs<\/a> sur l&#8217;ensemble des formats de podcasts, ce qui en fait la plateforme de podcasts la plus populaire aux \u00c9tats-Unis.<\/p>\n\n\n\n<p id=\"h-ias-total-media-quality-pour-les-campagne-youtube-audio-ads-offre-aux-annonceurs\"><strong>IAS Total Media Quality pour les campagne YouTube Audio Ads offre aux annonceurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une vue unifi\u00e9e et transparente :<\/strong> une mesure avanc\u00e9e pilot\u00e9e par l&#8217;IA, avec une vision unique et transparente de la brand safety &amp; suitability \u00e0 travers l&#8217;\u00e9cosyst\u00e8me YouTube, y compris les Shorts, les vid\u00e9os longues et d\u00e9sormais les contenus audio.<\/li>\n\n\n\n<li><strong>Des insights d\u00e9taill\u00e9s et exploitables <\/strong>: un reporting unifi\u00e9 et align\u00e9 sur les standards du secteur qui indiquent pr\u00e9cis\u00e9ment o\u00f9 appara\u00eet le m\u00e9dia, permettant ainsi aux sp\u00e9cialistes du marketing de d\u00e9ployer leurs campagnes en toute confiance sur YouTube.<\/li>\n\n\n\n<li><strong>Une couverture mondiale : <\/strong>la mesure des YouTube Audio Ads est disponible dans toutes les r\u00e9gions.<\/li>\n<\/ul>\n\n\n\n<p>S&#8217;appuyant sur notre collaboration de long terme avec YouTube, IAS propose des outils permettant de mieux optimiser et analyser les performances marketing sur la premi\u00e8re plateforme vid\u00e9o mondiale. En 2024, IAS a lanc\u00e9 IAS Optimization for YouTube afin de maximiser la pertinence contextuelle pour les annonceurs sur YouTube gr\u00e2ce \u00e0 des contr\u00f4les de suitability en pr\u00e9-diffusion renforc\u00e9s, en compl\u00e9ment de son reporting de mesure bas\u00e9s sur l\u2019IA. IAS a \u00e9galement lanc\u00e9<a href=\"https:\/\/integralads.com\/news\/ias-google-pre-screen-brand-safety-suitability-solution-search-partner-network\/\"> sa solution de brand safety en pr\u00e9-diffusion pour le Search Partner Network (SPN) de Google<\/a> et a obtenu<a href=\"https:\/\/integralads.com\/news\/ias-earns-mrc-accreditation-youtube-viewability\/\"> l\u2019accr\u00e9ditation MRC pour le calcul et le reporting int\u00e9gr\u00e9s de la viewabilit\u00e9 des vid\u00e9os YouTube<\/a> l\u2019ann\u00e9e derni\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La solution Total Media Quality (TMQ) d&#8217;IAS, bas\u00e9e sur l&#8217;IA, propose d\u00e9sormais une mesure ind\u00e9pendante et tierce de la brand safety &amp; suitability aux campagnes Youtube Audio Ads\u00a0 Integral Ad Science (IAS) a annonc\u00e9 aujourd\u2019hui l\u2019extension de son syst\u00e8me de&#8230;<\/p>\n","protected":false},"author":59,"featured_media":347263,"menu_order":0,"template":"","portfolio-types":[482,481,483],"class_list":["post-347434","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-articles","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS \u00e9tend la mesure de la brand safety &amp; suitability aux campagnes Youtube Audio Ads - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-suitability-aux-campagnes-youtube-audio-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS \u00e9tend la mesure de la brand safety &amp; suitability aux campagnes Youtube Audio Ads\" \/>\n<meta property=\"og:description\" content=\"La solution Total Media Quality (TMQ) d&#8217;IAS, bas\u00e9e sur l&#8217;IA, propose d\u00e9sormais une mesure ind\u00e9pendante et tierce de la brand safety &amp; suitability aux campagnes Youtube Audio Ads\u00a0 Integral Ad Science (IAS) a annonc\u00e9 aujourd\u2019hui l\u2019extension de son syst\u00e8me de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-brand-safety-suitability-aux-campagnes-youtube-audio-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T10:17:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/YouTube-Lockup-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-etend-la-mesure-de-la-brand-safety-suitability-aux-campagnes-youtube-audio-ads\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/ias-etend-la-mesure-de-la-brand-safety-suitability-aux-campagnes-youtube-audio-ads\\\/\",\"name\":\"IAS \u00e9tend la mesure de la brand safety &amp; 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