{"id":347435,"date":"2026-06-03T10:21:53","date_gmt":"2026-06-03T10:21:53","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=347435"},"modified":"2026-06-18T10:23:10","modified_gmt":"2026-06-18T10:23:10","slug":"integral-ad-science-etend-ses-listes-de-blocage-de-contenu-meta-a-threads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-etend-ses-listes-de-blocage-de-contenu-meta-a-threads\/","title":{"rendered":"Integral Ad Science \u00e9tend ses listes de blocage de contenu Meta \u00e0 Threads"},"content":{"rendered":"\n<p>Integral Ad Science (IAS), leader mondial de la qualit\u00e9 m\u00e9dia, a annonc\u00e9 aujourd\u2019hui l\u2019extension de sa solution d\u2019optimisation des listes de blocage de contenu Meta, bas\u00e9e sur l\u2019IA, au fil d\u2019actualit\u00e9 de Threads. Cette extension de sa solution Social Optimization offre aux annonceurs une brand safety renforc\u00e9e et la possibilit\u00e9 de maximiser leur retour sur investissement (ROI) sur cette plateforme sociale en pleine croissance, qui a atteint plus de <a href=\"https:\/\/www.threads.com\/@metanewsroom\/post\/DNQyvanJeSP\/threads-has-400m-monthly-active-users-and-continues-to-become-the-best-place-for\">400 millions d&#8217;utilisateurs actifs mensuels (MAU) dans le monde en 2025.<\/a><\/p>\n\n\n\n<p>En 2024, IAS a \u00e9t\u00e9 choisi&nbsp; par Meta comme premier prestataire \u00e0 d\u00e9velopper une solution d&#8217;optimisation ind\u00e9pendante pour ses plateformes. Cette derni\u00e8re extension \u00e0 Threads s&#8217;inscrit dans le prolongement du partenariat \u00e9troit d\u2019IAS avec Meta, qui comprend l&#8217;optimisation de la liste de blocage de contenus ainsi que la mesure de la brand safety et suitability via Total Media Quality (TMQ) pour les publicit\u00e9s sur Facebook, Instagram Feed et Reels, et d\u00e9sormais le fil Threads.<\/p>\n\n\n\n<p>\u00ab<em> Notre analyse du contenu pilot\u00e9e par l&#8217;IA permet aux annonceurs d&#8217;am\u00e9liorer leurs performances et d&#8217;augmenter leurs investissements en toute confiance sur les r\u00e9seaux sociaux gr\u00e2ce \u00e0 des solutions tierces ind\u00e9pendantes et fiables<\/em> \u00bb, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d&#8217;IAS. \u00ab<em> Nous continuons d\u2019innover et d\u2019approfondir nos relations avec des partenaires mondiaux tels que Meta afin d&#8217;offrir aux annonceurs un accompagnement complet de leurs campagnes, leur permettant d\u2019\u00e9viter les contenus inappropri\u00e9s et d&#8217;optimiser l&#8217;efficacit\u00e9 de leurs campagnes.<\/em> \u00bb<\/p>\n\n\n\n<p>L&#8217;extension des listes de blocage de contenu au fil d&#8217;actualit\u00e9 de Threads offre aux annonceurs internationaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un contr\u00f4le personnalis\u00e9 <\/strong>: les annonceurs peuvent aligner les listes de blocage de contenu sur leurs objectifs de pertinence et contextuels, notamment gr\u00e2ce aux segments personnalis\u00e9s con\u00e7us pour une protection nuanc\u00e9e et adapt\u00e9e \u00e0 chaque marque, minimisant le gaspillage publicitaire et r\u00e9duisant les risques pour la marque ;<\/li>\n\n\n\n<li><strong>Une protection automatique <\/strong>: une simple activation unique offre une protection automatique contre les contenus inappropri\u00e9s sur les fils d&#8217;actualit\u00e9 Facebook et Instagram, Reels et d\u00e9sormais Threads. Les annonceurs b\u00e9n\u00e9ficient d&#8217;une actualisation automatique du contenu toutes les heures, garantissant que leur protection suit le rythme des r\u00e9seaux sociaux ;<\/li>\n\n\n\n<li><strong>Une classification par IA de pointe :<\/strong> gr\u00e2ce au mod\u00e8le de compr\u00e9hension multim\u00e9dia (MUM) exclusif d\u2019IAS, la technologie IA analyse le contenu de mani\u00e8re exhaustive image par image, en combinant les signaux visuels, audio et textuels pour offrir la classification la plus pr\u00e9cise et la plus rigoureuse du secteur ;<\/li>\n\n\n\n<li><strong>Assistance mondiale : <\/strong>gr\u00e2ce \u00e0 la prise en charge de 34 langues, les annonceurs peuvent \u00e9tendre leur strat\u00e9gie de brand safety et suitability \u00e0 l&#8217;\u00e9chelle mondiale ;<\/li>\n\n\n\n<li><strong>Validation par un tiers :<\/strong> gr\u00e2ce \u00e0 la mesure de la brand safety et suitability dans le cadre de la Total Media Quality (TMQ) pour Meta, les annonceurs peuvent v\u00e9rifier que leurs listes de blocage de contenu fonctionnent comme pr\u00e9vu et effectuer des optimisations en cours de campagne.<\/li>\n<\/ul>\n\n\n\n<p>IAS est un partenaire de longue date de Meta, offrant aux annonceurs une transparence et un contr\u00f4le ind\u00e9pendants. En octobre 2024, IAS a annonc\u00e9 le lancement de ses <a href=\"https:\/\/integralads.com\/news\/ias-meta-optimization-solution\/\">listes de blocage de contenu pour Meta<\/a>, une premi\u00e8re sur le march\u00e9, apr\u00e8s avoir \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme principal fournisseur pour d\u00e9velopper cette solution d&#8217;optimisation. Plus r\u00e9cemment, en octobre 2025, <a href=\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/\">IAS a lanc\u00e9 la mesure de la brand safety et suitability pour Meta Threads<\/a> ainsi que son <a href=\"https:\/\/integralads.com\/news\/ias-ai-driven-contextual-category-reporting-meta-platforms\/\">reporting contextuel par cat\u00e9gorie bas\u00e9 sur l&#8217;IA pour Meta<\/a> en juin 2025.<\/p>\n\n\n\n<p><strong>A propos d\u2019Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) est la principale plateforme pour la mesure et l\u2019optimisation de la qualit\u00e9 m\u00e9dia dans le monde. Celle-ci fournit les donn\u00e9es les plus fiables du secteur pour permettre aux plus grands annonceurs, \u00e9diteurs et plateformes sociales dans le monde d&#8217;obtenir les meilleurs r\u00e9sultats. Le logiciel d&#8217;IAS fournit des donn\u00e9es compl\u00e8tes et enrichies qui garantissent que les publicit\u00e9s sont vues par des personnes r\u00e9elles dans des environnements s\u00fbrs et adapt\u00e9s, tout en am\u00e9liorant le retour sur investissement pour les annonceurs et les b\u00e9n\u00e9fices&nbsp; pour les \u00e9diteurs. Notre mission est d&#8217;\u00eatre la r\u00e9f\u00e9rence mondiale en mati\u00e8re de confiance et de transparence dans la qualit\u00e9 m\u00e9dia digitale. Pour plus d&#8217;informations, rendez-vous sur le site integralads.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS), leader mondial de la qualit\u00e9 m\u00e9dia, a annonc\u00e9 aujourd\u2019hui l\u2019extension de sa solution d\u2019optimisation des listes de blocage de contenu Meta, bas\u00e9e sur l\u2019IA, au fil d\u2019actualit\u00e9 de Threads. Cette extension de sa solution Social Optimization&#8230;<\/p>\n","protected":false},"author":59,"featured_media":347009,"menu_order":0,"template":"","portfolio-types":[481,483],"class_list":["post-347435","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science \u00e9tend ses listes de blocage de contenu Meta \u00e0 Threads - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-etend-ses-listes-de-blocage-de-contenu-meta-a-threads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science \u00e9tend ses listes de blocage de contenu Meta \u00e0 Threads\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS), leader mondial de la qualit\u00e9 m\u00e9dia, a annonc\u00e9 aujourd\u2019hui l\u2019extension de sa solution d\u2019optimisation des listes de blocage de contenu Meta, bas\u00e9e sur l\u2019IA, au fil d\u2019actualit\u00e9 de Threads. 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