{"id":311836,"date":"2016-11-21T05:00:00","date_gmt":"2016-11-21T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\/"},"modified":"2023-08-30T14:31:24","modified_gmt":"2023-08-30T14:31:24","slug":"marketing-remix-la-qualite-moteur-de-la-performance-publicitaire","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\/","title":{"rendered":"Marketing Remix : la qualit\u00e9 est le moteur de la performance publicitaire"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><iframe title=\"7 - Yann Le Roux (IAS) - Marketing Remix 2016, by Viuz\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vIjlZnZ6JM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #000000;\">La qualit\u00e9 : moteur de la performance publicitaire. Keynote de Yann Le Roux, Marketing Remix.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La qualit\u00e9 : moteur de la performance publicitaire, keynote de Yann Le Roux.<\/p>\n","protected":false},"author":1,"featured_media":294129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[441],"tags":[439,436],"class_list":["post-311836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatique","tag-programmatique","tag-qualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Remix : la qualit\u00e9 est le moteur de la performance publicitaire - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Remix : la qualit\u00e9 est le moteur de la performance publicitaire\" \/>\n<meta property=\"og:description\" content=\"La qualit\u00e9 : moteur de la performance publicitaire, keynote de Yann Le Roux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-21T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:31:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Marketing_Remix_FR_Resource-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Marketing Remix : la qualit\u00e9 est le moteur de la performance publicitaire\",\"datePublished\":\"2016-11-21T05:00:00+00:00\",\"dateModified\":\"2023-08-30T14:31:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\\\/\"},\"wordCount\":34,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Marketing_Remix_FR_Resource-1.png\",\"keywords\":[\"Programmatique\",\"Qualit\u00e9\"],\"articleSection\":[\"Open Web\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/marketing-remix-la-qualite-moteur-de-la-performance-publicitaire\\\/\",\"name\":\"Marketing Remix : la qualit\u00e9 est le moteur de la performance publicitaire - 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