{"id":311840,"date":"2017-04-18T04:00:00","date_gmt":"2017-04-18T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/trafic-robotique-genere\/"},"modified":"2024-10-11T12:58:22","modified_gmt":"2024-10-11T12:58:22","slug":"trafic-robotique-genere","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/","title":{"rendered":"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La fraude publicitaire concerne toute activit\u00e9 emp\u00eachant d\u00e9lib\u00e9r\u00e9ment la bonne exposition des publicit\u00e9s aupr\u00e8s de la bonne personne, au bon moment, au bon endroit. Le plus souvent, la fraude d\u00e9signe certains types de trafic, et non pas des \u00e9diteurs ou plateformes. Alors, comment la fraude publicitaire apparait-elle ? Voici ci-dessous une infographie explicative.<\/span><\/span><\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.integralads.com\/wp-content\/uploads\/2017\/05\/IAS_FR_Resources_Fraud_blog_v2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-52871\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_FR_Resources_Fraud_blog_v2.png\" alt=\"Fraudulent traffic\" \/><\/a><\/p>\n<p>Pour en savoir plus sur les diff\u00e9rents types de fraude, comment l\u2019identifier et l\u2019\u00e9liminer, <a href=\"https:\/\/www.integralads.com\/fr\/resources\/livre-blanc-sur-la-fraude-publicitaire\/\" target=\"_blank\" rel=\"noopener noreferrer\">consultez notre livre blanc.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fraude publicitaire concerne toute activit\u00e9 emp\u00eachant d\u00e9lib\u00e9r\u00e9ment la bonne exposition des publicit\u00e9s aupr\u00e8s de la bonne personne, au bon moment, au bon endroit. Le plus souvent, la fraude d\u00e9signe certains types de trafic, et non pas des \u00e9diteurs ou plateformes. Alors, comment la fraude publicitaire apparait-elle ?<\/p>\n","protected":false},"author":22,"featured_media":293510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[445],"tags":[],"class_list":["post-311840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9?\" \/>\n<meta property=\"og:description\" content=\"La fraude publicitaire concerne toute activit\u00e9 emp\u00eachant d\u00e9lib\u00e9r\u00e9ment la bonne exposition des publicit\u00e9s aupr\u00e8s de la bonne personne, au bon moment, au bon endroit. Le plus souvent, la fraude d\u00e9signe certains types de trafic, et non pas des \u00e9diteurs ou plateformes. Alors, comment la fraude publicitaire apparait-elle ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-18T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T12:58:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-hacker-hoodie-760-760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9?\",\"datePublished\":\"2017-04-18T04:00:00+00:00\",\"dateModified\":\"2024-10-11T12:58:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/\"},\"wordCount\":88,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-hacker-hoodie-760-760-1.jpg\",\"articleSection\":[\"Fraude publicitaire\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/\",\"name\":\"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9? - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-hacker-hoodie-760-760-1.jpg\",\"datePublished\":\"2017-04-18T04:00:00+00:00\",\"dateModified\":\"2024-10-11T12:58:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-hacker-hoodie-760-760-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-hacker-hoodie-760-760-1.jpg\",\"width\":760,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/trafic-robotique-genere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9? - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9?","og_description":"La fraude publicitaire concerne toute activit\u00e9 emp\u00eachant d\u00e9lib\u00e9r\u00e9ment la bonne exposition des publicit\u00e9s aupr\u00e8s de la bonne personne, au bon moment, au bon endroit. Le plus souvent, la fraude d\u00e9signe certains types de trafic, et non pas des \u00e9diteurs ou plateformes. Alors, comment la fraude publicitaire apparait-elle ?","og_url":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/","og_site_name":"Integral Ad Science","article_published_time":"2017-04-18T04:00:00+00:00","article_modified_time":"2024-10-11T12:58:22+00:00","og_image":[{"width":760,"height":760,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-hacker-hoodie-760-760-1.jpg","type":"image\/jpeg"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9?","datePublished":"2017-04-18T04:00:00+00:00","dateModified":"2024-10-11T12:58:22+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/"},"wordCount":88,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-hacker-hoodie-760-760-1.jpg","articleSection":["Fraude publicitaire"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/","url":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/","name":"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9? - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-hacker-hoodie-760-760-1.jpg","datePublished":"2017-04-18T04:00:00+00:00","dateModified":"2024-10-11T12:58:22+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-hacker-hoodie-760-760-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-hacker-hoodie-760-760-1.jpg","width":760,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/trafic-robotique-genere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment le trafic robotique est-il g\u00e9n\u00e9r\u00e9?"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/fr\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311840"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/293510"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}