{"id":311842,"date":"2017-03-21T04:00:00","date_gmt":"2017-03-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/10-conseils-proteger-marque\/"},"modified":"2025-05-19T17:36:36","modified_gmt":"2025-05-19T17:36:36","slug":"10-conseils-proteger-marque","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/10-conseils-proteger-marque\/","title":{"rendered":"10 conseils pour prot\u00e9ger votre marque"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00c0 l\u2019heure o\u00f9 les sites extr\u00e9mistes et les \u2018\u201cfake news\u201d dominent l\u2019actualit\u00e9, \u00a0prot\u00e9ger l\u2019image de votre marque est plus important que jamais. Nous sommes l\u00e0 pour vous prot\u00e9ger des environnements risqu\u00e9s lors de vos campagnes publicitaires.<\/span><\/span><\/span><\/span><\/p>\n<p><strong>Nos dix conseils pour prot\u00e9ger votre image de marque sur le digital :<\/strong><\/p>\n<ul>\n<li><strong>Analysez en profondeur.<\/strong> La \u00a0protection par nom de domaine (Listes d&#8217;exclusion et listes d&#8217;inclusion) n\u2019est plus suffisante. Chaque site web contient une multitude de pages avec des sujets diff\u00e9rents et donc des niveaux de risque diff\u00e9rents. Assurez vous que chaque page soit analys\u00e9e pour assurer ainsi un meilleur niveau de protection.<\/li>\n<li><strong>B\u00e9n\u00e9ficiez d\u2019une solution compl\u00e8te<\/strong>. \u00a0Plusieurs \u00e9l\u00e9ments sont \u00e0 prendre en compte pour prot\u00e9ger efficacement votre marque. Combinez des listes d&#8217;exclusion, des mots-cl\u00e9s et une analyse page par page pour offrir une protection int\u00e9grale \u00e0 votre marque.<\/li>\n<li><strong>Personnalisez votre protection.<\/strong> Selon votre activit\u00e9, assurez vous que les listes d&#8217;exclusion et mots-cl\u00e9s sont \u00e0 jour et revus r\u00e9guli\u00e8rement. De nouveaux mots peuvent venir s\u2019ajouter \u00e0 votre liste selon les \u00a0derni\u00e8res actualit\u00e9s du march\u00e9 (scandales, crises&#8230;).<\/li>\n<li><strong>Am\u00e9liorez vos achats programmatique<\/strong>. \u00a0Le ciblage pr\u00e9dictif disponible sur les plateformes DSP (\u201cdemand-side platforms\u201d) vous permet de diffuser vos publicit\u00e9s dans un environnement appropri\u00e9 et \u00e9viter les contextes risqu\u00e9s.<\/li>\n<li><strong>Bloquez. \u00a0<\/strong>En ajoutant la fonctionnalit\u00e9 de blocage \u00e0 votre solution de Brand Safety, vous emp\u00eachez vos publicit\u00e9s d&#8217;appara\u00eetre \u00e0 c\u00f4t\u00e9 de contenu jug\u00e9 \u00e0 risque. \u2028Vous bloquez en temps r\u00e9el les cr\u00e9ations display adserv\u00e9s \u00a0via un redirect.<\/li>\n<li><strong>Combinez les solutions disponibles.<\/strong> En utilisant \u00e0 la fois une solution de blocage en temps r\u00e9el et une technologie de ciblage pr\u00e9dictif, vous renforcez le niveau de protection de votre marque.<\/li>\n<li><strong>Pardon ?<\/strong> Les marques internationales ont besoin d\u2019une protection internationale. <a href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues\/\">Assurez vous que votre partenaire de Brand Safety couvre toutes les langues de vos march\u00e9s.<\/a><\/li>\n<li><strong>Tout est relatif.<\/strong> Le terme \u201cRisque\u201d prend une signification diff\u00e9rente selon la nature de votre activit\u00e9. Il est important de d\u00e9finir les niveaux de risque qui vous sont propres.<\/li>\n<li><strong>Coordonnez vos ressources<\/strong>. Mettez en relation vos \u00e9diteurs avec votre partenaire de Brand Safety avant le lancement de la campagne, afin de garantir une optimisation continue.<\/li>\n<li><strong>N\u2019oubliez pas la fraude publicitaire.<\/strong> Pour prot\u00e9ger efficacement votre marque, et \u00e9viter les d\u00e9penses publicitaires inutiles, utilisez le blocage pour la Brand Safety mais aussi la Fraude.<\/li>\n<\/ul>\n<p>Prot\u00e9ger votre marque des contenus \u00e0 risque est une pr\u00e9occupation constante. L&#8217;\u00e9volution des technologies vid\u00e9o, mobile et sur les r\u00e9seaux sociaux cr\u00e9ent de nouveaux enjeux qui peuvent survenir \u00e0 tout moment.\u00a0Consultez notre dernier article sur\u00a0les &#8220;fake news&#8221;.<\/p>\n<p>En attendant, IAS dispose de nombreux moyens pour prot\u00e9ger efficacement votre marque et vos campagnes.\u2028 D\u00e9couvrez d\u00e8s maintenant comment nous pouvons vous aider \u00e0 y parvenir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019heure o\u00f9 les sites extr\u00e9mistes et les \u2018\u201cfake news\u201d dominent l\u2019actualit\u00e9,  prot\u00e9ger l\u2019image de votre marque est plus important que jamais. Nous sommes l\u00e0 pour vous prot\u00e9ger des environnements risqu\u00e9s lors de vos campagnes publicitaires.<\/p>\n","protected":false},"author":1,"featured_media":294149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[438],"class_list":["post-311842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","tag-annonceurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 conseils pour prot\u00e9ger votre marque - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/10-conseils-proteger-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 conseils pour prot\u00e9ger votre marque\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019heure o\u00f9 les sites extr\u00e9mistes et les \u2018\u201cfake news\u201d dominent l\u2019actualit\u00e9, prot\u00e9ger l\u2019image de votre marque est plus important que jamais. Nous sommes l\u00e0 pour vous prot\u00e9ger des environnements risqu\u00e9s lors de vos campagnes publicitaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/10-conseils-proteger-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-21T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T17:36:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/umbrella-rain-drops-760-760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/10-conseils-proteger-marque\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/10-conseils-proteger-marque\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"10 conseils pour prot\u00e9ger votre marque\",\"datePublished\":\"2017-03-21T04:00:00+00:00\",\"dateModified\":\"2025-05-19T17:36:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/10-conseils-proteger-marque\/\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/10-conseils-proteger-marque\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/umbrella-rain-drops-760-760-1.jpg\",\"keywords\":[\"Annonceurs\"],\"articleSection\":[\"Brand Safety &amp; 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