{"id":311843,"date":"2017-05-11T04:00:00","date_gmt":"2017-05-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/hubday-video-brand-safety-fraude-transparence\/"},"modified":"2023-08-30T14:29:00","modified_gmt":"2023-08-30T14:29:00","slug":"hubday-video-brand-safety-fraude-transparence","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/hubday-video-brand-safety-fraude-transparence\/","title":{"rendered":"HUBDAY : Brand safety, Fraude, Transparence.. O\u00f9 en est-on ?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><iframe title=\"Quel ROI pour vos campagnes pub ? | Integral AD Science - Renault - SRI - Groupe M\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JyRaF433vfg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Le 27 avril 2017,\u00a0Yann Le Roux, Directeur G\u00e9n\u00e9ral France d\u2019Integral Ad Science, a particip\u00e9 au\u00a0HUBDAY Future Of Data, CRM &amp; Programmatic\u00a0 qui a r\u00e9uni les d\u00e9cideurs marketing pour une journ\u00e9e plac\u00e9e sous le signe de l\u2019innovation.<\/p>\n<p>Autour d\u2019une table ronde\u00a0avec\u00a0Laurent Aliphat du groupe\u00a0Renault, Erik-Marie Bion du SRI et Laurence Milhau du\u00a0Groupe M, Yann Leroux\u00a0a discut\u00e9 \u00a0la question de rationalisation des investissements publicitaires et les challenges li\u00e9s \u00e0 la Brand safety et la Fraude pour une meilleure transparence des campagnes.<\/p>\n<p><em>Le HUB Institute d\u00e9crypte les tendances et nouveaux leviers du num\u00e9rique pour acc\u00e9l\u00e9rer la transformation digitale des entreprises.<\/em><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 27 avril 2017, Yann Le Roux, Directeur G\u00e9n\u00e9ral France d\u2019Integral Ad Science, a particip\u00e9 au HUBDAY Future Of Data, CRM &amp; Programmatic  qui a r\u00e9uni les d\u00e9cideurs marketing pour une journ\u00e9e plac\u00e9e sous le signe de l\u2019innovation.<\/p>\n","protected":false},"author":22,"featured_media":294400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,448],"tags":[446],"class_list":["post-311843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-visibilite","tag-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HUBDAY : Brand safety, Fraude, Transparence.. 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