{"id":311848,"date":"2017-01-10T05:00:00","date_gmt":"2017-01-10T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/moving-open-source-sdk-forward-iab-to-assume-governance-of-industry-initiative\/"},"modified":"2023-08-30T14:30:31","modified_gmt":"2023-08-30T14:30:31","slug":"moving-open-source-sdk-forward-iab-to-assume-governance-of-industry-initiative","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/moving-open-source-sdk-forward-iab-to-assume-governance-of-industry-initiative\/","title":{"rendered":"Mesure de la visibilit\u00e9 in-app : l\u2019IAB reprend la gouvernance de notre SDK open-source"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">En d\u00e9cembre 2016, nous avons annonc\u00e9 l\u2019open-sourcing de notre SDK mobile (Software Development Kit) qui permet de mesurer la visibilit\u00e9 en environnement in-app. L\u2019IAB en a ensuite repris la gouvernance. Gr\u00e2ce \u00e0 leur leadership, nous esp\u00e9rons que cette solution deviendra la norme du march\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jusqu&#8217;\u00e0 pr\u00e9sent, la mesure de la visibilit\u00e9 des applications pr\u00e9sentait plusieurs difficult\u00e9s pour l&#8217;ensemble de l&#8217;\u00e9cosyst\u00e8me publicitaire digital. Nous avons interrog\u00e9 diff\u00e9rents acteurs du march\u00e9 \u00e0 ce sujet et voil\u00e0 ce qu\u2019il est en ressorti :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">les annonceurs veulent plus de couverture, de transparence et de cr\u00e9dibilit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">les \u00e9diteurs et les SSP veulent des int\u00e9grations plus faciles et une meilleure performance des applications pour les utilisateurs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">les mesureurs souhaitent une adoption large et plus rapide.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Est \u00e9galement ressorti le sentiment de perte de temps et de ressources \u00e0 g\u00e9rer plusieurs SDK en m\u00eame temps et parfois redondants les uns avec les autres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons r\u00e9alis\u00e9 qu&#8217;un SDK open source r\u00e9soudrait ces probl\u00e8mes. C\u2019est pourquoi nous avons d\u00e9cid\u00e9 d\u2019ouvrir notre logiciel propri\u00e9taire afin de permettre \u00e0 tous d\u2019acc\u00e9der \u00e0 un SDK unique et open-source. En reprenant la gouvernance de notre SDK, l\u2019IAB peut faire de cet objectif une r\u00e9alit\u00e9. Pour en savoir plus, <\/span><a href=\"https:\/\/iabtechlab.com\/blog\/iab-tech-lab-to-assume-governance-of-mobile-verification-open-source-sdk-initiative-repository\/\"><span style=\"font-weight: 400;\">consultez le blog post de l\u2019IAB<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En d\u00e9cembre 2016, nous avons annonc\u00e9 l\u2019open-sourcing de notre SDK mobile (Software Development Kit) qui permet de mesurer la visibilit\u00e9 en environnement in-app. L\u2019IAB en a ensuite repris la gouvernance. Gr\u00e2ce \u00e0 leur leadership, nous esp\u00e9rons que cette solution deviendra la norme du march\u00e9.<\/p>\n","protected":false},"author":22,"featured_media":294134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[449,448],"tags":[],"class_list":["post-311848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-et-applications","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mesure de la visibilit\u00e9 in-app : l\u2019IAB reprend la gouvernance de notre SDK open-source - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/moving-open-source-sdk-forward-iab-to-assume-governance-of-industry-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mesure de la visibilit\u00e9 in-app : l\u2019IAB reprend la gouvernance de notre SDK open-source\" \/>\n<meta property=\"og:description\" content=\"En d\u00e9cembre 2016, nous avons annonc\u00e9 l\u2019open-sourcing de notre SDK mobile (Software Development Kit) qui permet de mesurer la visibilit\u00e9 en environnement in-app. L\u2019IAB en a ensuite repris la gouvernance. 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