
{"id":311849,"date":"2016-12-03T05:00:00","date_gmt":"2016-12-03T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/livre-blanc-sur-la-fraude-publicitaire\/"},"modified":"2023-08-30T14:30:52","modified_gmt":"2023-08-30T14:30:52","slug":"livre-blanc-sur-la-fraude-publicitaire","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire\/","title":{"rendered":"Livre blanc sur la fraude publicitaire"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"p1\"><span class=\"s1\">La majorit\u00e9 des acteurs du secteur sait que la fraude existe mais peu de personnes comprennent son fonctionnement. C\u2019est pourquoi nous avons r\u00e9alis\u00e9 ce guide en fran\u00e7ais. Il explique de mani\u00e8re d\u00e9taill\u00e9e et p\u00e9dagogique en quoi consiste la fraude, comment elle se manifeste, comment s\u2019en prot\u00e9ger, etc.<\/span><\/p>\n<p><strong><a href=\"https:\/\/go.integralads.com\/fraude-publicitaire-FR.html\">T\u00e9l\u00e9chargez le livre blanc <\/a><\/strong><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La majorit\u00e9 des acteurs du secteur sait que la fraude existe mais peu de personnes comprennent son fonctionnement. C\u2019est pourquoi nous avons r\u00e9alis\u00e9 ce guide en fran\u00e7ais.<\/p>\n","protected":false},"author":22,"featured_media":306088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[445],"tags":[],"class_list":["post-311849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Livre blanc sur la fraude publicitaire - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre blanc sur la fraude publicitaire\" \/>\n<meta property=\"og:description\" content=\"La majorit\u00e9 des acteurs du secteur sait que la fraude existe mais peu de personnes comprennent son fonctionnement. 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