{"id":311850,"date":"2017-01-29T05:00:00","date_gmt":"2017-01-29T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/livre-blanc-sur-open-source-sdk-pour-mobile\/"},"modified":"2023-08-30T14:29:58","modified_gmt":"2023-08-30T14:29:58","slug":"livre-blanc-sur-open-source-sdk-pour-mobile","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-open-source-sdk-pour-mobile\/","title":{"rendered":"Visibilit\u00e9 in-app : Livre blanc sur le SDK open source"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le mobile devrait repr\u00e9senter pr\u00e8s de 80% des investissements publicitaires digitaux d&#8217;ici 2020. C&#8217;est pourquoi il est essentiel pour le march\u00e9 d&#8217;adopter une mesure ind\u00e9pendante de la qualit\u00e9 m\u00e9dia pour l&#8217;environnement in-app. Integral Ad Science a men\u00e9 une r\u00e9flexion pour d\u00e9terminer quels \u00e9l\u00e9ments \u00e9taient n\u00e9cessaires pour fournir une mesure ind\u00e9pendante et adapt\u00e9e \u00e0 ses clients et partenaires. A travers ses discussions avec le march\u00e9, IAS a compris que la meilleure solution \u00e9tait d&#8217;open-sourcer ses logiciels propri\u00e9taires. Ce rapport analyse les probl\u00e9matiques d&#8217;une mesure de la visibilit\u00e9 in-app et r\u00e9v\u00e8le les avantages de l&#8217;open sourcing pour l&#8217;ensemble du march\u00e9.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry.<\/p>\n","protected":false},"author":1,"featured_media":294137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[449,448],"tags":[447,446],"class_list":["post-311850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-et-applications","category-visibilite","tag-mesure","tag-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visibilit\u00e9 in-app : Livre blanc sur le SDK open source - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-open-source-sdk-pour-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visibilit\u00e9 in-app : Livre blanc sur le SDK open source\" \/>\n<meta property=\"og:description\" content=\"This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-open-source-sdk-pour-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-29T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:29:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/ExternalLink_opensource_whitepaper_thumb-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/livre-blanc-sur-open-source-sdk-pour-mobile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/livre-blanc-sur-open-source-sdk-pour-mobile\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Visibilit\u00e9 in-app : Livre blanc sur le SDK open source\",\"datePublished\":\"2017-01-29T05:00:00+00:00\",\"dateModified\":\"2023-08-30T14:29:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/livre-blanc-sur-open-source-sdk-pour-mobile\\\/\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/livre-blanc-sur-open-source-sdk-pour-mobile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ExternalLink_opensource_whitepaper_thumb-1.png\",\"keywords\":[\"Mesure\",\"Visibilit\u00e9\"],\"articleSection\":[\"Mobile et applications\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/livre-blanc-sur-open-source-sdk-pour-mobile\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/livre-blanc-sur-open-source-sdk-pour-mobile\\\/\",\"name\":\"Visibilit\u00e9 in-app : Livre blanc sur le SDK open source - 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