{"id":311852,"date":"2017-07-17T04:00:00","date_gmt":"2017-07-17T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/livre-blanc-sur-la-visibilite\/"},"modified":"2023-08-30T14:27:40","modified_gmt":"2023-08-30T14:27:40","slug":"livre-blanc-sur-la-visibilite","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-visibilite\/","title":{"rendered":"Livre blanc sur la visibilit\u00e9"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">En publicit\u00e9, ce qui importe c\u2019est de diffuser le bon message, au bon moment, aupr\u00e8s de la bonne audience afin de toucher efficacement vos consommateurs. Or 50% des publicit\u00e9s digitales diffus\u00e9es ne sont pas visibles. C\u2019est pourquoi la visibilit\u00e9 est l\u2019une des pr\u00e9occupations majeures des annonceurs. Notre guide d\u00e9taill\u00e9 :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les normes et les pratiques du march\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Le fonctionnement de la mesure dans les diff\u00e9rents environnements (desktop, web mobile et in-app), en display et vid\u00e9o, y compris sur les walled-gardens<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Les cl\u00e9s pour am\u00e9liorer votre visibilit\u00e9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Les enjeux des \u00e9diteurs et des annonceurs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u2019impact de la visibilit\u00e9 sur l\u2019efficacit\u00e9 publicitaire<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remplissez le formulaire ci-contre pour t\u00e9l\u00e9charger notre livre blanc. <\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En publicit\u00e9, ce qui importe c\u2019est de diffuser le bon message, au bon moment, aupr\u00e8s de la bonne audience afin de toucher efficacement vos consommateurs. Or 50% des publicit\u00e9s digitales diffus\u00e9es ne sont pas visibles.<\/p>\n","protected":false},"author":1,"featured_media":297133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-311852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Livre blanc sur la visibilit\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre blanc sur la visibilit\u00e9\" \/>\n<meta property=\"og:description\" content=\"En publicit\u00e9, ce qui importe c\u2019est de diffuser le bon message, au bon moment, aupr\u00e8s de la bonne audience afin de toucher efficacement vos consommateurs. 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