{"id":311859,"date":"2017-10-25T04:00:00","date_gmt":"2017-10-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/hubforum-la-strategie-de-pernod-ricard-pour-clarifier-leur-achat-media-digital\/"},"modified":"2023-08-30T14:26:24","modified_gmt":"2023-08-30T14:26:24","slug":"hubforum-la-strategie-de-pernod-ricard-pour-clarifier-leur-achat-media-digital","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/hubforum-la-strategie-de-pernod-ricard-pour-clarifier-leur-achat-media-digital\/","title":{"rendered":"La strat\u00e9gie de Pernod Ricard pour clarifier leur achat digital"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><iframe title=\"Brand safety, visibilit\u00e9, fraude : Optimisez votre ROI II Integral Ad Science, Pernod Ricard\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YQsDs5MXQpM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Le 10 octobre 2017,\u00a0Yann Le Roux, DG IAS France, a particip\u00e9 au\u00a0HUBFORUM avec Thibaut Portal,\u00a0Global Media Hub Leader de Pernod Ricard. Il explique les probl\u00e9matiques du groupe, comment il met en place la mesure de la qualit\u00e9 m\u00e9dia et livre quelques conseils.<\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 10 octobre 2017,\u00a0Yann Le Roux, DG IAS France, a particip\u00e9 au\u00a0HUBFORUM avec Thibaut Portal,\u00a0Global Media Hub Leader de Pernod Ricard. Il explique les probl\u00e9matiques du groupe, comment il met en place la mesure de la qualit\u00e9 m\u00e9dia et livre&#8230;<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,448],"tags":[],"class_list":["post-311859","post","type-post","status-publish","format-standard","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La strat\u00e9gie de Pernod Ricard pour clarifier leur achat digital - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/hubforum-la-strategie-de-pernod-ricard-pour-clarifier-leur-achat-media-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La strat\u00e9gie de Pernod Ricard pour clarifier leur achat digital\" \/>\n<meta property=\"og:description\" content=\"Le 10 octobre 2017,\u00a0Yann Le Roux, DG IAS France, a particip\u00e9 au\u00a0HUBFORUM avec Thibaut Portal,\u00a0Global Media Hub Leader de Pernod Ricard. 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