{"id":311866,"date":"2018-02-13T05:00:00","date_gmt":"2018-02-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/livre-blanc-sur-la-brand-safety\/"},"modified":"2023-08-30T14:24:51","modified_gmt":"2023-08-30T14:24:51","slug":"livre-blanc-sur-la-brand-safety","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-brand-safety\/","title":{"rendered":"Livre blanc sur la Brand Safety"},"content":{"rendered":"

L\u2019\u00e9mergence des fake news puis la diffusion de publicit\u00e9s de grandes marques \u00e0 c\u00f4t\u00e9 de vid\u00e9os extr\u00e9mistes ont remis la Brand Safety au devant de la sc\u00e8ne et de l\u2019actualit\u00e9 de la publicit\u00e9 digitale.<\/p>\n

Si la Brand Safety n\u2019est pas un ph\u00e9nom\u00e8ne nouveau, il est plus important que jamais pour les marques de prot\u00e9ger leur image et d\u2019emp\u00eacher que leurs publicit\u00e9s apparaissent dans un contexte risqu\u00e9. Tandis qu\u2019\u00e9diteurs et plateformes veillent \u00e0 leur proposer un inventaire adapt\u00e9 \u00e0 leur image.<\/p>\n

Afin de vous aider \u00e0 mieux comprendre ce ph\u00e9nom\u00e8ne, nous avons r\u00e9alis\u00e9 ce livre blanc qui vous apportera un \u00e9clairage sur :
\n– Ce qu\u2019est la Brand Safety
\n– Pourquoi il y a des proble\u0300mes de Brand Safety
\n– Les Fake News
\n– Les sp\u00e9cificit\u00e9s de la Brand Safety selon les environnements (mobile in-app, r\u00e9seaux sociaux, vid\u00e9o)
\n– Comment identifier les risques et vous prot\u00e9ger efficacement, en achats directs et programmatiques
\n– Les diff\u00e9rentes m\u00e9thodologies employ\u00e9es
\n– Les best practices et nos conseils<\/p>\n

Compl\u00e9tez le formulaire ci-contre pour t\u00e9l\u00e9charger notre livre blanc.<\/p>\n

 <\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9mergence des fake news puis la diffusion de publicit\u00e9s de grandes marques \u00e0 c\u00f4t\u00e9 de vid\u00e9os extr\u00e9mistes ont remis la Brand Safety au devant de la sc\u00e8ne et de l\u2019actualit\u00e9 de la publicit\u00e9 digitale. Si la Brand Safety n\u2019est pas…<\/p>\n","protected":false},"author":1,"featured_media":296980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[],"class_list":["post-311866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr"],"acf":[],"yoast_head":"\nLivre blanc sur la Brand Safety - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre blanc sur la Brand Safety\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9mergence des fake news puis la diffusion de publicit\u00e9s de grandes marques \u00e0 c\u00f4t\u00e9 de vid\u00e9os extr\u00e9mistes ont remis la Brand Safety au devant de la sc\u00e8ne et de l\u2019actualit\u00e9 de la publicit\u00e9 digitale. 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