{"id":311869,"date":"2018-04-27T04:00:00","date_gmt":"2018-04-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/la-qualite-media-vue-par-chanel-un-enjeu-pour-le-luxe\/"},"modified":"2023-08-30T14:19:36","modified_gmt":"2023-08-30T14:19:36","slug":"la-qualite-media-vue-par-chanel-un-enjeu-pour-le-luxe","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-chanel-un-enjeu-pour-le-luxe\/","title":{"rendered":"La qualit\u00e9 m\u00e9dia vue par CHANEL"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00c0 l\u2019occasion du 1<sup>er<\/sup>\u00a0Summit IAS le 5 avril dernier, Mathilde Lebreton, Responsable Media International Digital Corporate chez CHANEL, accompagn\u00e9e de son agence, PLUS, avec Bertrand Marty, est venue expliquer comment CHANEL avait d\u00e9fini et mis en place sa strat\u00e9gie d\u2019ad-v\u00e9rification en France et dans le monde, quels \u00e9taient les principaux enjeux pour une maison de luxe et leurs perspectives.<\/p>\n<p><video poster=\"\/wp-content\/uploads\/2018\/04\/ias-chanel-poster.png\" controls=\"controls\" width=\"100%\" height=\"auto\"><source src=\"\/img\/3-CHANEL_cut.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion du 1er Summit IAS le 5 avril dernier, Mathilde Lebreton, Responsable Media International Digital Corporate chez CHANEL, accompagn\u00e9e de son agence, PLUS, avec Bertrand Marty, est venue expliquer comment CHANEL avait d\u00e9fini et mis en place sa strat\u00e9gie d\u2019ad-v\u00e9rification en France et dans le monde, quels \u00e9taient les principaux enjeux pour une maison de luxe et leurs perspectives.<\/p>\n","protected":false},"author":1,"featured_media":294436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,441,448],"tags":[],"class_list":["post-311869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-programmatique","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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