{"id":311870,"date":"2018-05-30T04:00:00","date_gmt":"2018-05-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/qualite-media-quels-enjeux-pour-google\/"},"modified":"2023-08-30T14:19:00","modified_gmt":"2023-08-30T14:19:00","slug":"qualite-media-quels-enjeux-pour-google","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/qualite-media-quels-enjeux-pour-google\/","title":{"rendered":"Qualit\u00e9 m\u00e9dia : quels enjeux pour GOOGLE ?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p dir=\"ltr\">Lors de notre 1er Summit IAS le 5 avril 2018, nous avons eu le plaisir d\u2019accueillir Pauline Butor, YouTube &amp; Video Lead chez GOOGLE. D\u00e9couvrez en vid\u00e9o l\u2019intervention de Pauline qui explique en quoi la qualit\u00e9 m\u00e9dia est essentielle pour YouTube, quelles actions YouTube a mis et met en place pour lutter le plus efficacement possible contre les probl\u00e8mes de Brand Safety ou encore comment YouTube g\u00e8re les actualit\u00e9s \u00e0 risques.<\/p>\n<p><video poster=\"\/wp-content\/uploads\/2018\/05\/ias-google-poster.png\" controls=\"controls\" width=\"100%\" height=\"auto\"><source src=\"\/img\/4-GOOGLE_cut_v2.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de notre 1er Summit IAS le 5 avril 2018, nous avons eu le plaisir d\u2019accueillir Pauline Butor, YouTube &amp; Video Lead chez GOOGLE. D\u00e9couvrez en vid\u00e9o l\u2019intervention de Pauline qui explique en quoi la qualit\u00e9 m\u00e9dia est essentielle pour&#8230;<\/p>\n","protected":false},"author":22,"featured_media":294439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,448],"tags":[],"class_list":["post-311870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qualit\u00e9 m\u00e9dia : quels enjeux pour GOOGLE ? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/qualite-media-quels-enjeux-pour-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualit\u00e9 m\u00e9dia : quels enjeux pour GOOGLE ?\" \/>\n<meta property=\"og:description\" content=\"Lors de notre 1er Summit IAS le 5 avril 2018, nous avons eu le plaisir d\u2019accueillir Pauline Butor, YouTube &amp; Video Lead chez GOOGLE. D\u00e9couvrez en vid\u00e9o l\u2019intervention de Pauline qui explique en quoi la qualit\u00e9 m\u00e9dia est essentielle pour...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/qualite-media-quels-enjeux-pour-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-30T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/photo-pauline-butor-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"619\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/qualite-media-quels-enjeux-pour-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/qualite-media-quels-enjeux-pour-google\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Qualit\u00e9 m\u00e9dia : quels enjeux pour GOOGLE ?\",\"datePublished\":\"2018-05-30T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:19:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/qualite-media-quels-enjeux-pour-google\\\/\"},\"wordCount\":91,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/qualite-media-quels-enjeux-pour-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/photo-pauline-butor-1.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/qualite-media-quels-enjeux-pour-google\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/qualite-media-quels-enjeux-pour-google\\\/\",\"name\":\"Qualit\u00e9 m\u00e9dia : quels enjeux pour GOOGLE ? 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