{"id":311871,"date":"2018-06-01T04:00:00","date_gmt":"2018-06-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/mobile-3-questions-yann-le-roux\/"},"modified":"2023-08-30T14:18:36","modified_gmt":"2023-08-30T14:18:36","slug":"mobile-3-questions-yann-le-roux","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/mobile-3-questions-yann-le-roux\/","title":{"rendered":"Mobile : 3 questions \u00e0 Yann Le Roux"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p style=\"font-weight: 400;\">Dans un contexte o\u00f9 les investissements mobiles d\u00e9passent d\u00e9sormais le desktop selon le barom\u00e8tre 2017 du SRI, IAS avance plus que jamais sur les environnements mobile et applicatif. Interrog\u00e9 par la MMA France, Yann Le Roux, DG IAS France, d\u00e9taille en vid\u00e9o\u00a0\u00a0les diff\u00e9rentes activit\u00e9s d\u2019IAS et ses derni\u00e8res innovations sur le m\u00e9dia mobile\u00a0: le SDK open-source pour la mesure de la visibilit\u00e9 in-app et dont l\u2019IAB Tech Lab en g\u00e8re la gouvernance, ainsi que les segments pr\u00e9-bid in-app d&#8217;IAS permettant de filtrer les impressions non brand-safe ou frauduleuses et de cibler des impressions visibles en programmatique.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/MzepfQV9UoA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Retrouvez \u00e9galement les derniers r\u00e9sultats de la qualit\u00e9 m\u00e9dia en environnement web mobile et mobile in-app dans notre barom\u00e8tre du 2<sup>\u00e8me<\/sup>\u00a0semestre 2017, <a href=\"https:\/\/go.integralads.com\/fr-mqr-2017-h2.html\">en cliquant ici<\/a>.\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 les investissements mobiles d\u00e9passent d\u00e9sormais le desktop selon le barom\u00e8tre 2017 du SRI, IAS avance plus que jamais sur les environnements mobile et applicatif. Interrog\u00e9 par la MMA France, Yann Le Roux, DG IAS France, d\u00e9taille&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,449,441,448],"tags":[],"class_list":["post-311871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-mobile-et-applications","category-programmatique","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile : 3 questions \u00e0 Yann Le Roux - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/mobile-3-questions-yann-le-roux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile : 3 questions \u00e0 Yann Le Roux\" \/>\n<meta property=\"og:description\" content=\"Dans un contexte o\u00f9 les investissements mobiles d\u00e9passent d\u00e9sormais le desktop selon le barom\u00e8tre 2017 du SRI, IAS avance plus que jamais sur les environnements mobile et applicatif. 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