{"id":311872,"date":"2018-04-05T04:00:00","date_gmt":"2018-04-05T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/"},"modified":"2023-08-30T14:24:02","modified_gmt":"2023-08-30T14:24:02","slug":"barometre-de-la-qualite-media-digitale-s2-2017","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/","title":{"rendered":"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<div id=\"titleText\" class=\"mktoText\">\n<h2>R\u00e9sultats France et Monde<\/h2>\n<\/div>\n<div id=\"bodyText\" class=\"mktoText\">\n<p>Notre barom\u00e8tre fait l\u2019\u00e9tat des lieux de la qualit\u00e9 des campagnes publicitaires digitales en display et vid\u00e9o, sur desktop, web mobile et mobile in-app, en achats directs et programmatiques. D\u00e9couvrez les tendances et enseignements cl\u00e9s en mati\u00e8re de visibilit\u00e9, de fraude et de brand safety en France et dans le monde.<\/p>\n<p>Publi\u00e9s 2 fois par an, nos benchmarks apportent des rep\u00e8res sur les principaux indicateurs de qualit\u00e9 m\u00e9dia afin d\u2019aider le march\u00e9 \u00e0 se situer par rapport \u00e0 cette moyenne et \u00e0 optimiser leurs campagnes et inventaires.<\/p>\n<\/div>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le rapport Integral Ad Science du 2\u00e8me semestre 2017 fait l\u2019\u00e9tat des lieux de la qualit\u00e9 m\u00e9dia digitale en display et vid\u00e9o, sur desktop, web mobile et in-app.<\/p>\n","protected":false},"author":1,"featured_media":311873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,440,445,449,441,437,448],"tags":[],"class_list":["post-311872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-environnements","category-fraude-publicitaire","category-mobile-et-applications","category-programmatique","category-themes-fr","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017\" \/>\n<meta property=\"og:description\" content=\"Le rapport Integral Ad Science du 2\u00e8me semestre 2017 fait l\u2019\u00e9tat des lieux de la qualit\u00e9 m\u00e9dia digitale en display et vid\u00e9o, sur desktop, web mobile et in-app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-05T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/H2-2017_insider_hero-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017\",\"datePublished\":\"2018-04-05T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:24:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/\"},\"wordCount\":107,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/H2-2017_insider_hero-1.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Environnements\",\"Fraude publicitaire\",\"Mobile et applications\",\"Open Web\",\"Th\u00e8mes\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/\",\"name\":\"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/H2-2017_insider_hero-1.png\",\"datePublished\":\"2018-04-05T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:24:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/H2-2017_insider_hero-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/H2-2017_insider_hero-1.png\",\"width\":835,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/barometre-de-la-qualite-media-digitale-s2-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/","og_locale":"fr_FR","og_type":"article","og_title":"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017","og_description":"Le rapport Integral Ad Science du 2\u00e8me semestre 2017 fait l\u2019\u00e9tat des lieux de la qualit\u00e9 m\u00e9dia digitale en display et vid\u00e9o, sur desktop, web mobile et in-app.","og_url":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/","og_site_name":"Integral Ad Science","article_published_time":"2018-04-05T04:00:00+00:00","article_modified_time":"2023-08-30T14:24:02+00:00","og_image":[{"width":835,"height":525,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/H2-2017_insider_hero-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017","datePublished":"2018-04-05T04:00:00+00:00","dateModified":"2023-08-30T14:24:02+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/"},"wordCount":107,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/H2-2017_insider_hero-1.png","articleSection":["Brand Safety &amp; Suitability","Environnements","Fraude publicitaire","Mobile et applications","Open Web","Th\u00e8mes","Visibilit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/","url":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/","name":"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/H2-2017_insider_hero-1.png","datePublished":"2018-04-05T04:00:00+00:00","dateModified":"2023-08-30T14:24:02+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/H2-2017_insider_hero-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/H2-2017_insider_hero-1.png","width":835,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-digitale-s2-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia 2\u00e8me semestre 2017"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311872"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/311873"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}