{"id":311876,"date":"2018-07-12T04:00:00","date_gmt":"2018-07-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/le-monde-la-conquete-de-la-valeur\/"},"modified":"2023-08-30T14:17:10","modified_gmt":"2023-08-30T14:17:10","slug":"le-monde-la-conquete-de-la-valeur","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/le-monde-la-conquete-de-la-valeur\/","title":{"rendered":"LE MONDE \u00e0 la conqu\u00eate de la valeur"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p style=\"font-weight: 400;\"><strong>Vincent Salini, Directeur d\u00e9l\u00e9gu\u00e9 des activit\u00e9s digitales de M PUBLICIT\u00c9<\/strong> est intervenu \u00e0 notre 1er Summit IAS, le 5 avril 2018, pour expliquer comment LE MONDE avait optimis\u00e9 avec IAS, et de mani\u00e8re g\u00e9n\u00e9rale, la qualit\u00e9 et la valeur de ses inventaires publicitaires.<\/p>\n<p style=\"font-weight: 400;\">Dans sa d\u00e9marche de proposer uniquement des contextes et des inventaires de qualit\u00e9, M PUBLICIT\u00c9 a \u00e9galement rejoint notre programme <strong>VIP (Viewability Intelligence Programme)<\/strong> qui rassemble et accompagne les r\u00e9gies commercialisant des espaces publicitaires sur la base des impressions visibles et non frauduleuses (vCPM).<\/p>\n<p style=\"font-weight: 400;\">Vincent Salini, Directeur d\u00e9l\u00e9gu\u00e9 des activit\u00e9s digitales de MPublicit\u00e9, d\u00e9clare ainsi : \u00ab\u00a0<em>Nous cherchons \u00e0 offrir \u00e0 nos clients une promesse publicitaire \u00e0 la hauteur de notre promesse \u00e9ditoriale, en proposant uniquement des contextes et des inventaires de qualit\u00e9. Dans cet objectif, nous avons mis en place le lazy loading, afin d&#8217;afficher les publicit\u00e9s &#8211; si et seulement si &#8211; elles ont une tr\u00e8s forte probabilit\u00e9 d&#8217;\u00eatre visibles. Ainsi, nous avons augment\u00e9 de mani\u00e8re significative les performances de visibilit\u00e9 tout en supprimant parall\u00e8lement les inventaires non visibles. L&#8217;initiative VIP d&#8217;IAS va dans le bon sens car elle permet aux \u00e9diteurs ayant entrepris cette d\u00e9marche de premiumisation de leurs inventaires de se rapprocher des annonceurs et agences qui partagent notre ambition de qualit\u00e9.<\/em>\u00a0\u00bb<\/p>\n<p style=\"font-weight: 400;\"><strong>D\u00e9couvrez en vid\u00e9o quelles actions LE MONDE a mis en place et quels en sont les r\u00e9sultats.<\/strong><\/p>\n<p><video poster=\"\/wp-content\/uploads\/2018\/07\/insider-fr-lemonde-poster.png\" controls=\"controls\" width=\"100%\" height=\"auto\"><source src=\"\/img\/2-LE MONDE_cut.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vincent Salini, Directeur d\u00e9l\u00e9gu\u00e9 des activit\u00e9s digitales de M PUBLICIT\u00c9 est intervenu \u00e0 notre 1er Summit IAS, le 5 avril 2018, pour expliquer comment LE MONDE avait optimis\u00e9 avec IAS, et de mani\u00e8re g\u00e9n\u00e9rale, la qualit\u00e9 et la valeur de ses inventaires publicitaires.<\/p>\n","protected":false},"author":22,"featured_media":294443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[445,448],"tags":[],"class_list":["post-311876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude-publicitaire","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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