{"id":311878,"date":"2018-10-02T04:00:00","date_gmt":"2018-10-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/"},"modified":"2023-08-30T14:16:25","modified_gmt":"2023-08-30T14:16:25","slug":"brand-safety-les-mots-les-plus-bloques-en-france-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/","title":{"rendered":"Brand Safety : les mots les plus bloqu\u00e9s en France"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">D\u00e9couvrez quels ont \u00e9t\u00e9 les mots-cl\u00e9s les plus bloqu\u00e9s par IAS en France au 2\u00e8me trimestre 2018 . Cette solution de blocking IAS permet aux marques d&#8217;\u00e9viter que leurs publicit\u00e9s apparaissent dans des contextes inappropri\u00e9s pour leur image. Ces r\u00e9sultats sont bas\u00e9s sur les impressions issues des campagnes filtrant des mots-cl\u00e9s en France avec IAS au cours du 2\u00e8me trimestre 2018.<\/p>\n<p><a href=\"\/wp-content\/uploads\/2018\/10\/h2-2018_blockedkeywords_FR.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-92960\" src=\"\/wp-content\/uploads\/2018\/10\/h2-2018_blockedkeywords_FR.svg\" alt=\"\" \/><\/a><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez quels ont \u00e9t\u00e9 les mots-cl\u00e9s les plus bloqu\u00e9s par IAS en France au 2\u00e8me trimestre 2018 . Cette solution de blocking IAS permet aux marques d&#8217;\u00e9viter que leurs publicit\u00e9s apparaissent dans des contextes inappropri\u00e9s pour leur image. Ces r\u00e9sultats&#8230;<\/p>\n","protected":false},"author":22,"featured_media":294455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443],"tags":[],"class_list":["post-311878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Safety : les mots les plus bloqu\u00e9s en France - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Safety : les mots les plus bloqu\u00e9s en France\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez quels ont \u00e9t\u00e9 les mots-cl\u00e9s les plus bloqu\u00e9s par IAS en France au 2\u00e8me trimestre 2018 . Cette solution de blocking IAS permet aux marques d&#8217;\u00e9viter que leurs publicit\u00e9s apparaissent dans des contextes inappropri\u00e9s pour leur image. Ces r\u00e9sultats...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-02T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/20blockedkeywords_2T2018_FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"1746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Brand Safety : les mots les plus bloqu\u00e9s en France\",\"datePublished\":\"2018-10-02T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:16:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/\"},\"wordCount\":78,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/20blockedkeywords_2T2018_FR.jpg\",\"articleSection\":[\"Analyses\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/\",\"name\":\"Brand Safety : les mots les plus bloqu\u00e9s en France - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/20blockedkeywords_2T2018_FR.jpg\",\"datePublished\":\"2018-10-02T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:16:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/20blockedkeywords_2T2018_FR.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/20blockedkeywords_2T2018_FR.jpg\",\"width\":600,\"height\":1746},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Safety : les mots les plus bloqu\u00e9s en France\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Safety : les mots les plus bloqu\u00e9s en France - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Brand Safety : les mots les plus bloqu\u00e9s en France","og_description":"D\u00e9couvrez quels ont \u00e9t\u00e9 les mots-cl\u00e9s les plus bloqu\u00e9s par IAS en France au 2\u00e8me trimestre 2018 . Cette solution de blocking IAS permet aux marques d&#8217;\u00e9viter que leurs publicit\u00e9s apparaissent dans des contextes inappropri\u00e9s pour leur image. Ces r\u00e9sultats...","og_url":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/","og_site_name":"Integral Ad Science","article_published_time":"2018-10-02T04:00:00+00:00","article_modified_time":"2023-08-30T14:16:25+00:00","og_image":[{"width":600,"height":1746,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/20blockedkeywords_2T2018_FR.jpg","type":"image\/jpeg"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"Brand Safety : les mots les plus bloqu\u00e9s en France","datePublished":"2018-10-02T04:00:00+00:00","dateModified":"2023-08-30T14:16:25+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/"},"wordCount":78,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/20blockedkeywords_2T2018_FR.jpg","articleSection":["Analyses"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/","url":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/","name":"Brand Safety : les mots les plus bloqu\u00e9s en France - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/20blockedkeywords_2T2018_FR.jpg","datePublished":"2018-10-02T04:00:00+00:00","dateModified":"2023-08-30T14:16:25+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/20blockedkeywords_2T2018_FR.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/20blockedkeywords_2T2018_FR.jpg","width":600,"height":1746},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Brand Safety : les mots les plus bloqu\u00e9s en France"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/fr\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311878"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/294455"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}