{"id":311880,"date":"2018-10-22T04:00:00","date_gmt":"2018-10-22T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/snapchat-approche-publicitaire-et-qualite-media\/"},"modified":"2023-08-30T14:35:29","modified_gmt":"2023-08-30T14:35:29","slug":"snapchat-approche-publicitaire-et-qualite-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/snapchat-approche-publicitaire-et-qualite-media\/","title":{"rendered":"SNAPCHAT : Approche publicitaire et qualit\u00e9 m\u00e9dia"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Lors de notre 2<\/span><span style=\"font-weight: 400;\">\u00e8me<\/span><span style=\"font-weight: 400;\"> Summit IAS le 27 septembre 2018, nous avons eu le plaisir d\u2019accueillir <strong>Aur\u00e9lie Siena, Measurement lead chez SNAPCHAT France<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez dans cette vid\u00e9o l\u2019approche publicitaire de SNAPCHAT pour capter une audience Millennial, les diff\u00e9rents formats publicitaires disponibles et leur visibilit\u00e9 et temps d\u2019exposition. Aur\u00e9lie revient \u00e9galement sur la position de SNAPCHAT par rapport aux tiers mesureurs et \u00e9voque en conclusion leurs grands projets en cours et \u00e0 venir. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rappelons enfin qu\u2019IAS a annonc\u00e9, le 20 septembre 2018, la disponibilit\u00e9 de sa mesure de la visibilit\u00e9 et de la fraude publicitaire pour les campagnes vid\u00e9o in-app sur SNAPCHAT. <\/span><\/p>\n<p><video poster=\"\/wp-content\/uploads\/2018\/10\/ias-snapchat-poster.jpg\" controls=\"controls\" width=\"100%\" height=\"auto\"><source src=\"https:\/\/1rcv0awxi6c1b9fs126qoddb-wpengine.netdna-ssl.com\/img\/4_SNAPCHAT_V3_1.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de notre 2\u00e8me Summit IAS le 27 septembre 2018, nous avons eu le plaisir d\u2019accueillir Aur\u00e9lie Siena, Measurement lead chez SNAPCHAT France. D\u00e9couvrez dans cette vid\u00e9o l\u2019approche publicitaire de SNAPCHAT pour capter une audience Millennial, les diff\u00e9rents formats publicitaires&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,449,448],"tags":[],"class_list":["post-311880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-mobile-et-applications","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SNAPCHAT : Approche publicitaire et qualit\u00e9 m\u00e9dia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/snapchat-approche-publicitaire-et-qualite-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNAPCHAT : Approche publicitaire et qualit\u00e9 m\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"Lors de notre 2\u00e8me Summit IAS le 27 septembre 2018, nous avons eu le plaisir d\u2019accueillir Aur\u00e9lie Siena, Measurement lead chez SNAPCHAT France. 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