{"id":311884,"date":"2018-12-11T05:00:00","date_gmt":"2018-12-11T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-3\/"},"modified":"2023-08-30T14:13:21","modified_gmt":"2023-08-30T14:13:21","slug":"brand-safety-les-mots-les-plus-bloques-en-france-3","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-3\/","title":{"rendered":"Brand Safety : les mots les plus bloqu\u00e9s en France"},"content":{"rendered":"

D\u00e9couvrez quels ont \u00e9t\u00e9 les mots-cl\u00e9s les plus bloqu\u00e9s par IAS en France au 3\u00e8me trimestre 2018 . Cette solution de blocking IAS permet aux marques d’\u00e9viter que leurs publicit\u00e9s apparaissent \u00e0 c\u00f4t\u00e9 d’actualit\u00e9s et de contenus risqu\u00e9s pour leur image.<\/p>\n

Dans un contexte marqu\u00e9 par l’actualit\u00e9 des gilets jaunes, n’oubliez pas de v\u00e9rifier que votre marque est bien prot\u00e9g\u00e9e contre les actualit\u00e9s auxquelles vous ne souhaitez pas qu’elle soit associ\u00e9e et qui pourraient nuire \u00e0 son image.<\/p>\n

Ces r\u00e9sultats sont bas\u00e9s sur les impressions issues des campagnes filtrant des mots-cl\u00e9s en France avec IAS au cours du 3\u00e8me trimestre 2018.<\/p>\n

\"\"<\/a><\/p>\n

 <\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte marqu\u00e9 par l’actualit\u00e9 des gilets jaunes, n’oubliez pas de v\u00e9rifier que votre marque est bien prot\u00e9g\u00e9e contre les actualit\u00e9s auxquelles vous ne souhaitez pas qu’elle soit associ\u00e9e et qui pourraient nuire \u00e0 son image.<\/p>\n","protected":false},"author":22,"featured_media":296856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[],"class_list":["post-311884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr"],"acf":[],"yoast_head":"\nBrand Safety : les mots les plus bloqu\u00e9s en France - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Safety : les mots les plus bloqu\u00e9s en France\" \/>\n<meta property=\"og:description\" content=\"Dans un contexte marqu\u00e9 par l'actualit\u00e9 des gilets jaunes, n'oubliez pas de v\u00e9rifier que votre marque est bien prot\u00e9g\u00e9e contre les actualit\u00e9s auxquelles vous ne souhaitez pas qu'elle soit associ\u00e9e et qui pourraient nuire \u00e0 son image.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-11T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/blocked_woman_hands_side_760x760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"577\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-3\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Brand Safety : les mots les plus bloqu\u00e9s en France\",\"datePublished\":\"2018-12-11T05:00:00+00:00\",\"dateModified\":\"2023-08-30T14:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-3\\\/\"},\"wordCount\":127,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/blocked_woman_hands_side_760x760-1.jpg\",\"articleSection\":[\"Brand Safety & Suitability\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-3\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/brand-safety-les-mots-les-plus-bloques-en-france-3\\\/\",\"name\":\"Brand Safety : les mots les plus bloqu\u00e9s en France - 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