{"id":311884,"date":"2018-12-11T05:00:00","date_gmt":"2018-12-11T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-3\/"},"modified":"2023-08-30T14:13:21","modified_gmt":"2023-08-30T14:13:21","slug":"brand-safety-les-mots-les-plus-bloques-en-france-3","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/brand-safety-les-mots-les-plus-bloques-en-france-3\/","title":{"rendered":"Brand Safety : les mots les plus bloqu\u00e9s en France"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">D\u00e9couvrez quels ont \u00e9t\u00e9 les mots-cl\u00e9s les plus bloqu\u00e9s par IAS en France au 3\u00e8me trimestre 2018 . Cette solution de blocking IAS permet aux marques d&#8217;\u00e9viter que leurs publicit\u00e9s apparaissent \u00e0 c\u00f4t\u00e9 d&#8217;actualit\u00e9s et de contenus risqu\u00e9s pour leur image.<\/p>\n<p>Dans un contexte marqu\u00e9 par l&#8217;actualit\u00e9 des gilets jaunes, n&#8217;oubliez pas de v\u00e9rifier que votre marque est bien prot\u00e9g\u00e9e contre les actualit\u00e9s auxquelles vous ne souhaitez pas qu&#8217;elle soit associ\u00e9e et qui pourraient nuire \u00e0 son image.<\/p>\n<p>Ces r\u00e9sultats sont bas\u00e9s sur les impressions issues des campagnes filtrant des mots-cl\u00e9s en France avec IAS au cours du 3\u00e8me trimestre 2018.<\/p>\n<p><a href=\"\/wp-content\/uploads\/2018\/12\/t3-2018_blockedkeywords_FR-1.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-95887\" src=\"\/wp-content\/uploads\/2018\/12\/t3-2018_blockedkeywords_FR-1.svg\" alt=\"\" \/><\/a><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte marqu\u00e9 par l&#8217;actualit\u00e9 des gilets jaunes, n&#8217;oubliez pas de v\u00e9rifier que votre marque est bien prot\u00e9g\u00e9e contre les actualit\u00e9s auxquelles vous ne souhaitez pas qu&#8217;elle soit associ\u00e9e et qui pourraient nuire \u00e0 son image.<\/p>\n","protected":false},"author":1,"featured_media":296856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[],"class_list":["post-311884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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