{"id":311885,"date":"2018-12-31T05:00:00","date_gmt":"2018-12-31T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/mobile-comment-proteger-votre-marque-et-gagner-en-efficacite\/"},"modified":"2023-08-30T14:12:49","modified_gmt":"2023-08-30T14:12:49","slug":"mobile-comment-proteger-votre-marque-et-gagner-en-efficacite","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/mobile-comment-proteger-votre-marque-et-gagner-en-efficacite\/","title":{"rendered":"Mobile : Comment prot\u00e9ger votre marque et gagner en efficacit\u00e9 ?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud, \u00e9tait au Mobile Marketing Forum Paris 2018 pour une keynote sur le th\u00e8me \u00ab Qualit\u00e9 m\u00e9dia et mobile : Comment prot\u00e9ger votre marque et am\u00e9liorer l\u2019efficacit\u00e9 de vos investissements ?\u00a0\u00bb.<\/p>\n<p>D\u00e9couvrez dans la vid\u00e9o de son intervention l&#8217;\u00e9tat des lieux du mobile (investissements, usages et grands indicateurs de qualit\u00e9 m\u00e9dia) ainsi que les solutions pour mesurer la qualit\u00e9 m\u00e9dia en web mobile et sur les applications, en achats directs et programmatiques.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Mobile Marketing Forum Paris 2018 \/ Keynote de Yann Le Roux de Integral Ad Science\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mPbbSG40FsU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qualit\u00e9 m\u00e9dia et mobile : Comment prot\u00e9ger votre marque et am\u00e9liorer l&#8217;efficacit\u00e9 de vos investissements ?<\/p>\n","protected":false},"author":22,"featured_media":294468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,449,441,448],"tags":[],"class_list":["post-311885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-mobile-et-applications","category-programmatique","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile : Comment prot\u00e9ger votre marque et gagner en efficacit\u00e9 ? 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